Tools & Wizards About Us
zipworld.co.uk screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 69

    Accessibility

    Visual factors better than
    that of 34% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

zipworld.co.uk

Outdoor Adventure Park | Unlock Your Adventure | Zip World

Page Load Speed

4.7 sec in total

First Response

264 ms

Resources Loaded

4 sec

Page Rendered

421 ms

zipworld.co.uk screenshot

About Website

Visit zipworld.co.uk now to see the best up-to-date Zip World content for United Kingdom and also check out these interesting facts you probably never knew about zipworld.co.uk

Discover unforgettable experiences with Zip World at our adventure centres across Wales and England, featuring exhilarating activities and standout places to stay.

Visit zipworld.co.uk

Key Findings

We analyzed Zipworld.co.uk page load time and found that the first response time was 264 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

zipworld.co.uk performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value19.6 s

0/100

25%

SI (Speed Index)

Value11.8 s

4/100

10%

TBT (Total Blocking Time)

Value1,790 ms

10/100

30%

CLS (Cumulative Layout Shift)

Value0.212

59/100

15%

TTI (Time to Interactive)

Value18.6 s

3/100

10%

Network Requests Diagram

zipworld.co.uk

264 ms

www.zipworld.co.uk

276 ms

www.zipworld.co.uk

1098 ms

gtm.js

79 ms

www.zipworld.co.uk

313 ms

Our browser made a total of 119 requests to load all elements on the main page. We found that 66% of them (79 requests) were addressed to the original Zipworld.co.uk, 8% (10 requests) were made to Use.typekit.net and 4% (5 requests) were made to Bookings.zipworld.webofficewebsites.co.uk. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Zipworld.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 145.3 kB (8%)

Content Size

1.8 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Zipworld.co.uk main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 60.2 kB

  • Original 73.4 kB
  • After minification 62.0 kB
  • After compression 13.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.4 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 60.2 kB or 82% of the original size.

Image Optimization

-5%

Potential reduce by 83.4 kB

  • Original 1.6 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Zip World images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 1.5 kB

  • Original 77.3 kB
  • After minification 77.3 kB
  • After compression 75.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 69 B

  • Original 33.6 kB
  • After minification 33.5 kB
  • After compression 33.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zipworld.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 32 (31%)

Requests Now

104

After Optimization

72

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 104 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zip World. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

zipworld.co.uk

zipworld.co.uk

264 ms

www.zipworld.co.uk

www.zipworld.co.uk

276 ms

www.zipworld.co.uk

www.zipworld.co.uk

1098 ms

gtm.js

gtm.js

79 ms

www.zipworld.co.uk

www.zipworld.co.uk

313 ms

www.zipworld.co.uk

www.zipworld.co.uk

301 ms

tiny-slider.css

tiny-slider.css

287 ms

jquery.min.js

jquery.min.js

31 ms

bootstrap.min.js

bootstrap.min.js

287 ms

mmenu.js

mmenu.js

400 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

56 ms

remodal.min.js

remodal.min.js

292 ms

alert.min.js

alert.min.js

400 ms

lazysizes.min.js

lazysizes.min.js

402 ms

blur-up.min.js

blur-up.min.js

401 ms

jquery.superslides.js

jquery.superslides.js

403 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

417 ms

jquery.matchHeight-min.js

jquery.matchHeight-min.js

662 ms

snippet.js

snippet.js

53 ms

yce5eyh.css

yce5eyh.css

39 ms

p.css

p.css

25 ms

all.css

all.css

59 ms

basket

basket

1084 ms

welsh-flag.svg

welsh-flag.svg

630 ms

Main-Modelled-ZW-Logo-standard_500_446_s_c1.png

Main-Modelled-ZW-Logo-standard_500_446_s_c1.png

528 ms

Main-Modelled-ZW-Logo-summit_125_143_s_c1.png

Main-Modelled-ZW-Logo-summit_125_143_s_c1.png

278 ms

velocity-card(1)_40_40_c1.png

velocity-card(1)_40_40_c1.png

274 ms

gravity-explorer-tab_40_40_c1.jpg

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274 ms

quarry-karts-card-min_40_40_c1.jpg

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275 ms

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276 ms

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278 ms

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278 ms

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279 ms

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plummet-tab2_40_40_c1.jpg

410 ms

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411 ms

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431 ms

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430 ms

Golf-activity-pic2_40_40_c1.jpg

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431 ms

Titan-activity-pic4_40_40_c1.jpg

Titan-activity-pic4_40_40_c1.jpg

540 ms

Caverns_lo-res-141_40_40_c1.jpg

Caverns_lo-res-141_40_40_c1.jpg

537 ms

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538 ms

bounce_40_40_c1.jpg

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539 ms

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540 ms

big-red-min_40_40_c1.jpg

big-red-min_40_40_c1.jpg

611 ms

Tower_Coaster_1_40_40_c1.jpg

Tower_Coaster_1_40_40_c1.jpg

647 ms

Tower_23-68_40_40_c1.jpg

Tower_23-68_40_40_c1.jpg

646 ms

Climber_Hi-Res_-244_40_40_c1.jpg

Climber_Hi-Res_-244_40_40_c1.jpg

643 ms

Flyer_900_x_5004_40_40_c1.jpg

Flyer_900_x_5004_40_40_c1.jpg

647 ms

Expedition-Modelled-ZW-Logo_125_143_s_c1.png

Expedition-Modelled-ZW-Logo_125_143_s_c1.png

739 ms

03_40_40_c1.jpg

03_40_40_c1.jpg

713 ms

Elevation_Indoors_2_40_40_c1.jpg

Elevation_Indoors_2_40_40_c1.jpg

752 ms

climbingwall_40_40_c1.jpg

climbingwall_40_40_c1.jpg

751 ms

Adrenaline_Indoors_Press_Day_6_40_40_c1.jpg

Adrenaline_Indoors_Press_Day_6_40_40_c1.jpg

754 ms

brit-flag.svg

brit-flag.svg

626 ms

DSCF9747_40_40_c1.jpg

DSCF9747_40_40_c1.jpg

750 ms

Manchster-full-card_40_40_c1.jpg

Manchster-full-card_40_40_c1.jpg

816 ms

Manchester-mini-card_40_40_c1.jpg

Manchester-mini-card_40_40_c1.jpg

840 ms

nets_Cards2_40_40_c1.jpg

nets_Cards2_40_40_c1.jpg

854 ms

400x500_Treetop_Drop_40_40_c1.jpg

400x500_Treetop_Drop_40_40_c1.jpg

854 ms

Windermere-full-card_40_40_c1.jpg

Windermere-full-card_40_40_c1.jpg

842 ms

check-out-our-adventures.svg

check-out-our-adventures.svg

538 ms

windermere-mini-card_40_40_c1.jpg

windermere-mini-card_40_40_c1.jpg

595 ms

nets_Cards_40_40_c1.jpg

nets_Cards_40_40_c1.jpg

658 ms

IMG_0060_40_40_c1.jpg

IMG_0060_40_40_c1.jpg

681 ms

Rooms_Lo-res-210_1920_960_75_s_c1_40_40_c1.jpg

Rooms_Lo-res-210_1920_960_75_s_c1_40_40_c1.jpg

697 ms

tynycoedblueroom_40_40_c1.jpg

tynycoedblueroom_40_40_c1.jpg

699 ms

ZW_Lodges_KV_Square_Layered-sm_40_40_c1.jpg

ZW_Lodges_KV_Square_Layered-sm_40_40_c1.jpg

702 ms

Pods2_1920_960_75_s_c1_40_40_c1.jpg

Pods2_1920_960_75_s_c1_40_40_c1.jpg

698 ms

vouchers_40_40_c1.jpg

vouchers_40_40_c1.jpg

757 ms

d

d

130 ms

d

d

154 ms

fa-solid-900.woff

fa-solid-900.woff

154 ms

fa-regular-400.woff

fa-regular-400.woff

219 ms

fa-light-300.woff

fa-light-300.woff

219 ms

d

d

160 ms

d

d

160 ms

d

d

160 ms

vouchers2_40_40_c1.jpg

vouchers2_40_40_c1.jpg

779 ms

inject-v3.min.js

inject-v3.min.js

152 ms

Main-Modelled-ZW-Logo-standard_500_446_s_c1.png

Main-Modelled-ZW-Logo-standard_500_446_s_c1.png

864 ms

Homepage_Conwy_Locals_Loyalty_1800_750_75_c1.jpeg

Homepage_Conwy_Locals_Loyalty_1800_750_75_c1.jpeg

1040 ms

Tower_Coaster_Re-Launch_Homepage_1800_750_75_c1.jpg

Tower_Coaster_Re-Launch_Homepage_1800_750_75_c1.jpg

1048 ms

1920x1080-HOMEPAGE_1800_750_75_c1.jpg

1920x1080-HOMEPAGE_1800_750_75_c1.jpg

1046 ms

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805 ms

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1006 ms

newsletter-box.png

newsletter-box.png

867 ms

unlock-adventurev2_200_150_25_c1.jpg

unlock-adventurev2_200_150_25_c1.jpg

879 ms

unlock-adventurev2_100_56_50gaus-10_c1.jpg

unlock-adventurev2_100_56_50gaus-10_c1.jpg

946 ms

contour-5.svg

contour-5.svg

972 ms

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1030 ms

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voucher-3_450_250_25_c1.jpg

971 ms

underground_450_250_25_c1.jpg

underground_450_250_25_c1.jpg

938 ms

Fforest_Coaster_May17_0027_450_250_25_c1.JPG

Fforest_Coaster_May17_0027_450_250_25_c1.JPG

944 ms

Rooms_Lo-res-85-sm_450_250_25_c1.jpg

Rooms_Lo-res-85-sm_450_250_25_c1.jpg

974 ms

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987 ms

overlay-pattern.png

overlay-pattern.png

964 ms

fbevents.js

fbevents.js

39 ms

hx6y7cscnv

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91 ms

hotjar-1284005.js

hotjar-1284005.js

142 ms

gnn3kmv.css

gnn3kmv.css

89 ms

bootstrap.min.css

bootstrap.min.css

77 ms

jquery-3.4.1.min.js

jquery-3.4.1.min.js

76 ms

popper.min.js

popper.min.js

28 ms

bootstrap.min.js

bootstrap.min.js

88 ms

melon.datepicker.css

melon.datepicker.css

110 ms

p.css

p.css

4 ms

clarity.js

clarity.js

28 ms

style.css

style.css

213 ms

basket.php

basket.php

345 ms

materialdesignicons.min.css

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32 ms

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143 ms

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4 ms

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4 ms

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3 ms

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all.min.css

341 ms

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109 ms

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107 ms

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108 ms

c.gif

c.gif

7 ms

Accessibility Review

zipworld.co.uk accessibility score

69

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role] values are not valid

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

zipworld.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

zipworld.co.uk SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zipworld.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zipworld.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

zipworld.co.uk

Open Graph data is detected on the main page of Zip World. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: