Tools & Wizards About Us
zipzipe.com screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

zipzipe.com

Professional Digital Marketing Agency Sydney | ZipZipe

Page Load Speed

6.6 sec in total

First Response

93 ms

Resources Loaded

5.2 sec

Page Rendered

1.3 sec

zipzipe.com screenshot

About Website

Visit zipzipe.com now to see the best up-to-date Zip Zipe content and also check out these interesting facts you probably never knew about zipzipe.com

ZipZipe is a Sydney-based digital marketing agency that helps brands beat their competitors & connect to customers through adaptive, data-driven strategies.

Visit zipzipe.com

Key Findings

We analyzed Zipzipe.com page load time and found that the first response time was 93 ms and then it took 6.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

zipzipe.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.6 s

0/100

10%

LCP (Largest Contentful Paint)

Value8.8 s

1/100

25%

SI (Speed Index)

Value17.6 s

0/100

10%

TBT (Total Blocking Time)

Value4,980 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value23.5 s

1/100

10%

Network Requests Diagram

www.zipzipe.com

93 ms

ikj3pqx.css

29 ms

frontend.min.css

38 ms

style.min.css

32 ms

styles.css

26 ms

Our browser made a total of 148 requests to load all elements on the main page. We found that 74% of them (109 requests) were addressed to the original Zipzipe.com, 18% (27 requests) were made to Use.typekit.net and 3% (4 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (3.4 sec) belongs to the original domain Zipzipe.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 803.2 kB (21%)

Content Size

3.9 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Zipzipe.com main page is 3.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.3 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 299.6 kB

  • Original 351.6 kB
  • After minification 351.3 kB
  • After compression 52.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 299.6 kB or 85% of the original size.

Image Optimization

-15%

Potential reduce by 502.5 kB

  • Original 3.3 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Zip Zipe needs image optimization as it can save up to 502.5 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 1.2 kB

  • Original 220.1 kB
  • After minification 220.1 kB
  • After compression 218.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 5 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 56 (48%)

Requests Now

117

After Optimization

61

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 117 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zip Zipe. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 46 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.zipzipe.com

www.zipzipe.com

93 ms

ikj3pqx.css

ikj3pqx.css

29 ms

frontend.min.css

frontend.min.css

38 ms

style.min.css

style.min.css

32 ms

styles.css

styles.css

26 ms

style.min.css

style.min.css

39 ms

style.min.css

style.min.css

40 ms

style.min.css

style.min.css

37 ms

eae.min.css

eae.min.css

45 ms

peel.css

peel.css

44 ms

theplus-post-1129.min.css

theplus-post-1129.min.css

116 ms

style.css

style.css

54 ms

slick-theme.css

slick-theme.css

66 ms

custom-css.css

custom-css.css

55 ms

elementor-icons.min.css

elementor-icons.min.css

61 ms

frontend-lite.min.css

frontend-lite.min.css

61 ms

swiper.min.css

swiper.min.css

66 ms

post-5.css

post-5.css

81 ms

frontend.min.css

frontend.min.css

82 ms

frontend-lite.min.css

frontend-lite.min.css

69 ms

all.min.css

all.min.css

71 ms

v4-shims.min.css

v4-shims.min.css

77 ms

post-1129.css

post-1129.css

102 ms

post-17925.css

post-17925.css

99 ms

post-17105.css

post-17105.css

99 ms

general.min.css

general.min.css

105 ms

modern.css

modern.css

110 ms

fontawesome.min.css

fontawesome.min.css

107 ms

solid.min.css

solid.min.css

107 ms

brands.min.css

brands.min.css

120 ms

widget-animated-headline.min.css

widget-animated-headline.min.css

111 ms

widget-nav-menu.min.css

widget-nav-menu.min.css

107 ms

widget-icon-list.min.css

widget-icon-list.min.css

116 ms

api.js

api.js

58 ms

gravity-forms-theme-foundation.min.css

gravity-forms-theme-foundation.min.css

114 ms

gravity-forms-theme-reset.min.css

gravity-forms-theme-reset.min.css

290 ms

gravity-forms-theme-framework.min.css

gravity-forms-theme-framework.min.css

387 ms

api.js

api.js

91 ms

api.js

api.js

97 ms

p.css

p.css

44 ms

post-16867.css

post-16867.css

274 ms

post-16874.css

post-16874.css

372 ms

post-16883.css

post-16883.css

371 ms

basic.min.css

basic.min.css

362 ms

theme-ie11.min.css

theme-ie11.min.css

589 ms

theme.min.css

theme.min.css

365 ms

gravity-forms.min.css

gravity-forms.min.css

351 ms

eael-17867.css

eael-17867.css

351 ms

post-17867.css

post-17867.css

347 ms

animations.min.css

animations.min.css

568 ms

hooks.min.js

hooks.min.js

560 ms

i18n.min.js

i18n.min.js

560 ms

lazyload.min.js

lazyload.min.js

558 ms

d9fc17f469880d5373b4cfbeab3a1bab.js

d9fc17f469880d5373b4cfbeab3a1bab.js

591 ms

gtm.js

gtm.js

526 ms

fbevents.js

fbevents.js

523 ms

d

d

369 ms

d

d

520 ms

d

d

619 ms

d

d

559 ms

d

d

561 ms

d

d

656 ms

d

d

561 ms

d

d

619 ms

d

d

619 ms

fa-solid-900.woff

fa-solid-900.woff

241 ms

fa-regular-400.woff

fa-regular-400.woff

893 ms

d

d

655 ms

d

d

655 ms

d

d

659 ms

d

d

656 ms

d

d

834 ms

d

d

657 ms

d

d

827 ms

d

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829 ms

d

d

834 ms

d

d

827 ms

d

d

829 ms

d

d

832 ms

d

d

832 ms

d

d

831 ms

d

d

833 ms

d

d

837 ms

d

d

836 ms

d

d

835 ms

fa-brands-400.woff

fa-brands-400.woff

238 ms

recaptcha__en.js

recaptcha__en.js

348 ms

js

js

169 ms

analytics.js

analytics.js

164 ms

close-icon.svg

close-icon.svg

103 ms

Zipzipe-blck_red-logo@2x.png

Zipzipe-blck_red-logo@2x.png

674 ms

rayw.png

rayw.png

109 ms

double-quotes.png

double-quotes.png

48 ms

raywh.png

raywh.png

669 ms

northern.png

northern.png

108 ms

northen.png

northen.png

757 ms

osim.png

osim.png

767 ms

osi.png

osi.png

147 ms

RIGHT-A.svg

RIGHT-A.svg

317 ms

LRFT-A.svg

LRFT-A.svg

320 ms

Case-studies.png

Case-studies.png

325 ms

Case-studies-1.png

Case-studies-1.png

327 ms

Case-studies-2.png

Case-studies-2.png

845 ms

Case-studies-3.png

Case-studies-3.png

1040 ms

Case-studies-4.png

Case-studies-4.png

699 ms

Case-studies-5.png

Case-studies-5.png

1750 ms

mix1-1024x767.jpg

mix1-1024x767.jpg

715 ms

mix2.jpg

mix2.jpg

737 ms

mix3.jpg

mix3.jpg

984 ms

mix4-1024x767.jpg

mix4-1024x767.jpg

1402 ms

mix5-1024x767.jpg

mix5-1024x767.jpg

778 ms

mix6-1024x767.jpg

mix6-1024x767.jpg

1428 ms

mix7-1.jpg

mix7-1.jpg

1507 ms

mix8-1024x767.jpg

mix8-1024x767.jpg

1635 ms

mix9-1024x767.jpg

mix9-1024x767.jpg

1703 ms

mix10-1024x767.jpg

mix10-1024x767.jpg

1633 ms

mix11.jpg

mix11.jpg

2085 ms

mix12-1024x767.jpg

mix12-1024x767.jpg

2583 ms

linearrow22.png

linearrow22.png

2288 ms

linearrow1.png

linearrow1.png

1868 ms

temp11.png

temp11.png

2366 ms

fsdas.png

fsdas.png

2401 ms

regra.png

regra.png

3373 ms

curve-arrow.png

curve-arrow.png

2318 ms

partner.png

partner.png

2263 ms

growth1.png

growth1.png

2858 ms

contract.png

contract.png

2442 ms

lets-talk-6.png

lets-talk-6.png

2885 ms

lets-talk-5.png

lets-talk-5.png

2487 ms

collect

collect

131 ms

lets-talk-4.png

lets-talk-4.png

2250 ms

lets-talk-3.png

lets-talk-3.png

2480 ms

lets-talk-2.png

lets-talk-2.png

2494 ms

lets-talk-1.png

lets-talk-1.png

2956 ms

collect

collect

92 ms

allaa.jpg

allaa.jpg

2804 ms

ga-audiences

ga-audiences

22 ms

zippp.jpg

zippp.jpg

2809 ms

TALK.png

TALK.png

2524 ms

CIRCLE-TALK.png

CIRCLE-TALK.png

2981 ms

zipzipe-logp-white-1-1024x315-2.png

zipzipe-logp-white-1-1024x315-2.png

2493 ms

google-partner.png

google-partner.png

2483 ms

hubspot-partner.jpg

hubspot-partner.jpg

2477 ms

shopify-partner.jpg

shopify-partner.jpg

2697 ms

PartnerBadge-Black-1.jpg

PartnerBadge-Black-1.jpg

2694 ms

en.svg

en.svg

2456 ms

cn.png

cn.png

2550 ms

3037 ms

Accessibility Review

zipzipe.com accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

zipzipe.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

zipzipe.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zipzipe.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zipzipe.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

zipzipe.com

Open Graph data is detected on the main page of Zip Zipe. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: