Report Summary

  • 95

    Performance

    Renders faster than
    93% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

znakmarketing.ru

Знак Маркетинг — исследование потребительского опыта, тайный покупатель, юзабилити-тестирование в Санкт-Петербурге, Москве, Воронеже

Page Load Speed

6.2 sec in total

First Response

1.1 sec

Resources Loaded

3.9 sec

Page Rendered

1.2 sec

znakmarketing.ru screenshot

About Website

Visit znakmarketing.ru now to see the best up-to-date Znakmarketing content and also check out these interesting facts you probably never knew about znakmarketing.ru

Специализация агентства «Знак Маркетинг» — исследование и дизайн потребительского опыта. Мы изучим пользовательские инсайты, создадим прототип точек контакта с потребителями, проконтролируем реализаци...

Visit znakmarketing.ru

Key Findings

We analyzed Znakmarketing.ru page load time and found that the first response time was 1.1 sec and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

znakmarketing.ru performance score

95

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

80/100

10%

LCP (Largest Contentful Paint)

Value2.1 s

95/100

25%

SI (Speed Index)

Value4.1 s

80/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value2.3 s

99/100

10%

Network Requests Diagram

znakmarketing.ru

1073 ms

main-page_form-new.css

138 ms

style.css

262 ms

style.css

268 ms

style.css

269 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that all of those requests were addressed to Znakmarketing.ru and no external sources were called. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Znakmarketing.ru.

Page Optimization Overview & Recommendations

Page size can be reduced by 415.0 kB (4%)

Content Size

9.7 MB

After Optimization

9.3 MB

In fact, the total size of Znakmarketing.ru main page is 9.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 9.6 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 35.7 kB

  • Original 43.9 kB
  • After minification 36.2 kB
  • After compression 8.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 7.7 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 35.7 kB or 81% of the original size.

Image Optimization

-4%

Potential reduce by 377.8 kB

  • Original 9.6 MB
  • After minification 9.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Znakmarketing images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 120 B

  • Original 45.1 kB
  • After minification 45.1 kB
  • After compression 45.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-13%

Potential reduce by 1.3 kB

  • Original 10.4 kB
  • After minification 10.3 kB
  • After compression 9.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Znakmarketing.ru needs all CSS files to be minified and compressed as it can save up to 1.3 kB or 13% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (27%)

Requests Now

60

After Optimization

44

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Znakmarketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

znakmarketing.ru accessibility score

76

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

znakmarketing.ru best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

znakmarketing.ru SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Znakmarketing.ru can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Znakmarketing.ru main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Znakmarketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: