Tools & Wizards About Us
zsquaredmedia.com screenshot

Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

zsquaredmedia.com

Content Marketing Speaker, Strategist & Entrepreneur

Page Load Speed

3.4 sec in total

First Response

116 ms

Resources Loaded

2.7 sec

Page Rendered

669 ms

zsquaredmedia.com screenshot

About Website

Visit zsquaredmedia.com now to see the best up-to-date Zsquaredmedia content and also check out these interesting facts you probably never knew about zsquaredmedia.com

Joe Pulizzi - content marketing speaker, strategist, author and content entrepreneur. Author, Content Inc. and Founder, The Tilt.

Visit zsquaredmedia.com

Key Findings

We analyzed Zsquaredmedia.com page load time and found that the first response time was 116 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

zsquaredmedia.com performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value5.8 s

15/100

25%

SI (Speed Index)

Value5.3 s

58/100

10%

TBT (Total Blocking Time)

Value580 ms

51/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value7.2 s

51/100

10%

Network Requests Diagram

zsquaredmedia.com

116 ms

www.joepulizzi.com

125 ms

www.joepulizzi.com

686 ms

wp-emoji-release.min.js

97 ms

style.css

220 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Zsquaredmedia.com, 68% (41 requests) were made to Joepulizzi.com and 5% (3 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (713 ms) relates to the external source Joepulizzi.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 86.8 kB (6%)

Content Size

1.4 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Zsquaredmedia.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 54.5 kB

  • Original 67.0 kB
  • After minification 65.6 kB
  • After compression 12.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 54.5 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 14.3 kB

  • Original 1.2 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Zsquaredmedia images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 7.3 kB

  • Original 85.9 kB
  • After minification 85.7 kB
  • After compression 78.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-19%

Potential reduce by 10.7 kB

  • Original 55.6 kB
  • After minification 55.5 kB
  • After compression 44.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zsquaredmedia.com needs all CSS files to be minified and compressed as it can save up to 10.7 kB or 19% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (61%)

Requests Now

51

After Optimization

20

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zsquaredmedia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

zsquaredmedia.com

zsquaredmedia.com

116 ms

www.joepulizzi.com

www.joepulizzi.com

125 ms

www.joepulizzi.com

www.joepulizzi.com

686 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

97 ms

style.css

style.css

220 ms

style.min.css

style.min.css

226 ms

all.min.css

all.min.css

228 ms

207-layout.css

207-layout.css

417 ms

css

css

276 ms

ionicons.min.css

ionicons.min.css

329 ms

front-end.css

front-end.css

343 ms

style.css

style.css

259 ms

full-width.css

full-width.css

258 ms

css

css

284 ms

jquery.min.js

jquery.min.js

291 ms

jquery-migrate.min.js

jquery-migrate.min.js

266 ms

imagesloaded.min.js

imagesloaded.min.js

287 ms

js

js

270 ms

mjt0rnm.css

mjt0rnm.css

267 ms

horizontal-slim-10_7.css

horizontal-slim-10_7.css

237 ms

jquery.ba-throttle-debounce.min.js

jquery.ba-throttle-debounce.min.js

260 ms

jquery.mosaicflow.min.js

jquery.mosaicflow.min.js

267 ms

jquery-masonary.js

jquery-masonary.js

284 ms

207-layout.js

207-layout.js

295 ms

hoverIntent.min.js

hoverIntent.min.js

293 ms

superfish.min.js

superfish.min.js

295 ms

superfish.args.min.js

superfish.args.min.js

318 ms

skip-links.min.js

skip-links.min.js

378 ms

global.js

global.js

377 ms

block-effects.js

block-effects.js

358 ms

responsive-menus.min.js

responsive-menus.min.js

359 ms

ionicons.min.css

ionicons.min.css

28 ms

p.css

p.css

107 ms

js

js

33 ms

analytics.js

analytics.js

460 ms

fbevents.js

fbevents.js

528 ms

cropped-joe_pulizzi_logo_sm.png

cropped-joe_pulizzi_logo_sm.png

445 ms

contentinc_2021.jpg

contentinc_2021.jpg

608 ms

joe-pulizzi-1.jpg

joe-pulizzi-1.jpg

412 ms

joepulizzi_lg.jpg

joepulizzi_lg.jpg

409 ms

sxsw.png

sxsw.png

409 ms

wsj.png

wsj.png

408 ms

CMI-Logo.png

CMI-Logo.png

409 ms

fortune-logo-2016-840x485.jpg

fortune-logo-2016-840x485.jpg

608 ms

disney-logo-1.png

disney-logo-1.png

609 ms

logo_ibm.jpg

logo_ibm.jpg

607 ms

cleve_map.jpg

cleve_map.jpg

610 ms

corona_marketing_cover.jpg

corona_marketing_cover.jpg

614 ms

books_wtd_cover.jpg

books_wtd_cover.jpg

701 ms

Killing-Marketing-Cover-640x960.jpg

Killing-Marketing-Cover-640x960.jpg

700 ms

book_epiccm-1.jpg

book_epiccm-1.jpg

614 ms

managecm.png

managecm.png

701 ms

Pulizzi00716257472.jpg

Pulizzi00716257472.jpg

713 ms

EJRVQgYoZZY2vCFuvAFWzro.ttf

EJRVQgYoZZY2vCFuvAFWzro.ttf

378 ms

EJRSQgYoZZY2vCFuvAnt66qSVy4.ttf

EJRSQgYoZZY2vCFuvAnt66qSVy4.ttf

429 ms

d

d

272 ms

d

d

274 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pbCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pbCIPrQ.ttf

431 ms

collect

collect

161 ms

452684362096511

452684362096511

162 ms

Accessibility Review

zsquaredmedia.com accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

zsquaredmedia.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

zsquaredmedia.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zsquaredmedia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zsquaredmedia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

zsquaredmedia.com

Open Graph data is detected on the main page of Zsquaredmedia. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: