Tools & Wizards About Us
zulily.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

zulily.com

Password – Zulily

Page Load Speed

76.2 sec in total

First Response

346 ms

Resources Loaded

37.9 sec

Page Rendered

37.9 sec

zulily.com screenshot

About Website

Visit zulily.com now to see the best up-to-date Zulily content for United States and also check out these interesting facts you probably never knew about zulily.com

Zulily

Visit zulily.com

Key Findings

We analyzed Zulily.com page load time and found that the first response time was 346 ms and then it took 75.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

zulily.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

13/100

10%

LCP (Largest Contentful Paint)

Value8.7 s

1/100

25%

SI (Speed Index)

Value8.1 s

21/100

10%

TBT (Total Blocking Time)

Value2,700 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value32.1 s

0/100

10%

Network Requests Diagram

zulily.com

346 ms

www.zulily.com

935 ms

prum.min.js

1281 ms

92d1f960ea8bb5790082a6c87874f9b5.css

1359 ms

87f6e5c53905821547b3e9867c6bf95e.js

2239 ms

Our browser made a total of 146 requests to load all elements on the main page. We found that 4% of them (6 requests) were addressed to the original Zulily.com, 79% (116 requests) were made to A248.e.akamai.net and 5% (8 requests) were made to L.zulily.com. The less responsive or slowest element that took the longest time to load (12.3 sec) relates to the external source Google-analytics.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 839.7 kB (6%)

Content Size

15.0 MB

After Optimization

14.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Zulily.com main page is 15.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 13.9 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 176.5 kB

  • Original 207.9 kB
  • After minification 172.4 kB
  • After compression 31.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 35.5 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 176.5 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 15.4 kB

  • Original 13.9 MB
  • After minification 13.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Zulily images are well optimized though.

JavaScript Optimization

-50%

Potential reduce by 169.5 kB

  • Original 338.1 kB
  • After minification 336.6 kB
  • After compression 168.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 169.5 kB or 50% of the original size.

CSS Optimization

-84%

Potential reduce by 478.4 kB

  • Original 571.1 kB
  • After minification 531.2 kB
  • After compression 92.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zulily.com needs all CSS files to be minified and compressed as it can save up to 478.4 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (16%)

Requests Now

137

After Optimization

115

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 137 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zulily. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

zulily.com

zulily.com

346 ms

www.zulily.com

www.zulily.com

935 ms

prum.min.js

prum.min.js

1281 ms

92d1f960ea8bb5790082a6c87874f9b5.css

92d1f960ea8bb5790082a6c87874f9b5.css

1359 ms

87f6e5c53905821547b3e9867c6bf95e.js

87f6e5c53905821547b3e9867c6bf95e.js

2239 ms

4e5391ace807447ee599c883adb8559d.js

4e5391ace807447ee599c883adb8559d.js

1036 ms

pnr.js

pnr.js

1581 ms

large_dot_tile_blue2_c.png

large_dot_tile_blue2_c.png

1506 ms

zulily_logo_no_tagline.png

zulily_logo_no_tagline.png

1264 ms

252321_ShellEducation_HP_2017_0903_MEB1_240812.de0af7cd-81b6-4c5d-a9f5-5d2fbeed5879.jpg

252321_ShellEducation_HP_2017_0903_MEB1_240812.de0af7cd-81b6-4c5d-a9f5-5d2fbeed5879.jpg

2524 ms

248808_StealtheSpotlight_HP_2017_0903_AD2_178566.2c05faa2-7311-439d-957c-4a8478a4d006.jpg

248808_StealtheSpotlight_HP_2017_0903_AD2_178566.2c05faa2-7311-439d-957c-4a8478a4d006.jpg

2523 ms

240097_Boxed_Doublewide_site.gif

240097_Boxed_Doublewide_site.gif

2512 ms

240097_Boxed_Doublewide_phone_app.gif

240097_Boxed_Doublewide_phone_app.gif

2860 ms

1x1t.gif

1x1t.gif

1504 ms

snipes_stock-added_c.png

snipes_stock-added_c.png

1440 ms

belltown-book-webfont.woff

belltown-book-webfont.woff

920 ms

belltown-light-webfont.woff

belltown-light-webfont.woff

878 ms

untitled-font-2.woff

untitled-font-2.woff

877 ms

footer_bg_c.gif

footer_bg_c.gif

171 ms

belltown-bold-webfont.woff

belltown-bold-webfont.woff

99 ms

aperture.js

aperture.js

7810 ms

analytics.js

analytics.js

12296 ms

6

6

6597 ms

trending

trending

8963 ms

upcoming_events

upcoming_events

10371 ms

sbc_footer_plain

sbc_footer_plain

7995 ms

p.gif

p.gif

9428 ms

sdk.js

sdk.js

9134 ms

260333_SuzanneBetro_HP_2017_0903_AD3_101355.954b8127-ae68-4f82-90a3-4d691cc33502.jpg

260333_SuzanneBetro_HP_2017_0903_AD3_101355.954b8127-ae68-4f82-90a3-4d691cc33502.jpg

3576 ms

mmn_zulily_account_creation_page

mmn_zulily_account_creation_page

8273 ms

261349_Nannette_HP_2017_0903_MEB1_128755.228f9b6c-f314-4fdd-8e32-fcec82f198b6.jpg

261349_Nannette_HP_2017_0903_MEB1_128755.228f9b6c-f314-4fdd-8e32-fcec82f198b6.jpg

3272 ms

247155_MakeItPersonal_HP_2017_0901_MS2_170696.37c764db-ce8f-4269-be6e-a87fcc2ba040.jpg

247155_MakeItPersonal_HP_2017_0901_MS2_170696.37c764db-ce8f-4269-be6e-a87fcc2ba040.jpg

3141 ms

247367_Toys_HP_2017_0904_CFD1_266515.c13a6a1b-4368-4db7-9c2a-6446027ebfb6.jpg

247367_Toys_HP_2017_0904_CFD1_266515.c13a6a1b-4368-4db7-9c2a-6446027ebfb6.jpg

4335 ms

240166_Proactivcantmove_HP_2017_0905_MS1_178388.008e351a-f927-4425-a995-e2658da19a78.jpg

240166_Proactivcantmove_HP_2017_0905_MS1_178388.008e351a-f927-4425-a995-e2658da19a78.jpg

3270 ms

253769_FurnitureLaborDay_HP_2017_0903_CT3_173766.9c19d41a-e096-4ddc-82e9-0086d0c82e99.jpg

253769_FurnitureLaborDay_HP_2017_0903_CT3_173766.9c19d41a-e096-4ddc-82e9-0086d0c82e99.jpg

5719 ms

247474_KisstheSummerGoodByeblowout_HP_2017_0903_jl2_138132.3db8fcbd-3f93-4fd7-840e-9f149c687316.jpg

247474_KisstheSummerGoodByeblowout_HP_2017_0903_jl2_138132.3db8fcbd-3f93-4fd7-840e-9f149c687316.jpg

5735 ms

0905_Playmobil_HP1_112503.08d39381-29c6-4f98-9e64-8aff6e6aad94.jpg

0905_Playmobil_HP1_112503.08d39381-29c6-4f98-9e64-8aff6e6aad94.jpg

7307 ms

259820_ticketstodrunkshakespeare_HP_2017_0829_jmb1_161410.9ec5872c-bf82-4d11-9f23-a93f6f03034a.jpg

259820_ticketstodrunkshakespeare_HP_2017_0829_jmb1_161410.9ec5872c-bf82-4d11-9f23-a93f6f03034a.jpg

5735 ms

239965_ElowelHolidaySleepwear_HP_2017_0905_AA1_152194.d7b69aa8-a4aa-40eb-bf02-34bddd15be1b.jpg

239965_ElowelHolidaySleepwear_HP_2017_0905_AA1_152194.d7b69aa8-a4aa-40eb-bf02-34bddd15be1b.jpg

7306 ms

sbc_dropdown_2_events_bg.png

sbc_dropdown_2_events_bg.png

7486 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

6516 ms

track

track

7426 ms

p.gif

p.gif

7425 ms

p.gif

p.gif

5945 ms

p.gif

p.gif

6157 ms

p.gif

p.gif

5944 ms

p.gif

p.gif

6018 ms

getss2data

getss2data

7111 ms

261610_Born_HP_2017_0906_MS5_172091.0b5d6ee3-793e-4826-ab29-a3f7928b92f3.jpg

261610_Born_HP_2017_0906_MS5_172091.0b5d6ee3-793e-4826-ab29-a3f7928b92f3.jpg

3405 ms

259369_Galvanized_HP_2017_0906_CFD1_197178.b217932e-6c0b-49bb-bad4-b286ace0b45a.jpg

259369_Galvanized_HP_2017_0906_CFD1_197178.b217932e-6c0b-49bb-bad4-b286ace0b45a.jpg

3382 ms

253992_AModernClassic_HP_2017_0906_CT2_195922.4c201c08-f04d-4fa3-95bc-f1ab03c4d9e6.jpg

253992_AModernClassic_HP_2017_0906_CT2_195922.4c201c08-f04d-4fa3-95bc-f1ab03c4d9e6.jpg

3404 ms

260607_JewelryMVPs_HP_2017_0906_KM2_86793.a889863c-7c63-4634-9b78-f30fea509956.jpg

260607_JewelryMVPs_HP_2017_0906_KM2_86793.a889863c-7c63-4634-9b78-f30fea509956.jpg

3405 ms

234717_Feiyue_HP_2017_0411_KEB3_190362.d319b4e0-307a-47c3-b83e-260bed100810_64359.2bf93ea6-2817-4e32-8974-b4e3d84d2912.jpg

234717_Feiyue_HP_2017_0411_KEB3_190362.d319b4e0-307a-47c3-b83e-260bed100810_64359.2bf93ea6-2817-4e32-8974-b4e3d84d2912.jpg

3381 ms

222269_DressItUporToneItDown_HP_2017_0113_AS1_153615.59822d03-6a9f-401f-999_62575.33f0c304-4cd0-445b-be13-a1aa0b7ffa3b.jpg

222269_DressItUporToneItDown_HP_2017_0113_AS1_153615.59822d03-6a9f-401f-999_62575.33f0c304-4cd0-445b-be13-a1aa0b7ffa3b.jpg

4830 ms

256080_NWCompany_HP_2017_0906_KF1_156804.c01d0fb2-4f01-46a0-9db8-ab74b4965981.jpg

256080_NWCompany_HP_2017_0906_KF1_156804.c01d0fb2-4f01-46a0-9db8-ab74b4965981.jpg

4772 ms

262251_zulilycomebackArkAndCo_HP_2017_0906_MS1_100341.ed313e96-7854-4c0d-a54d-0d1f45886b72.jpg

262251_zulilycomebackArkAndCo_HP_2017_0906_MS1_100341.ed313e96-7854-4c0d-a54d-0d1f45886b72.jpg

4773 ms

252559_Step2_HP_2017_0906_BW2_A1_187031.10d7effc-8d99-40a6-a5dc-2a3accb702e6.jpg

252559_Step2_HP_2017_0906_BW2_A1_187031.10d7effc-8d99-40a6-a5dc-2a3accb702e6.jpg

4774 ms

257385_HandyKitchenTools_HP_2017_0906_AA1_133521.aa59cccb-4993-4b72-a4b4-261fab88d75c.jpg

257385_HandyKitchenTools_HP_2017_0906_AA1_133521.aa59cccb-4993-4b72-a4b4-261fab88d75c.jpg

4862 ms

261776_zulilyDebutBaskeCalifornia_HP_2017_0907_MS1_224682.7e8c823f-b9a0-42f7-bf20-b32f2b053d55.jpg

261776_zulilyDebutBaskeCalifornia_HP_2017_0907_MS1_224682.7e8c823f-b9a0-42f7-bf20-b32f2b053d55.jpg

4772 ms

260284_TakeitFromTheseTops_HP_2017_0906_MEB3_165542.1379d6f8-2b87-46f2-9553-2f71296f68a9.jpg

260284_TakeitFromTheseTops_HP_2017_0906_MEB3_165542.1379d6f8-2b87-46f2-9553-2f71296f68a9.jpg

6026 ms

261440_JudithMarch_HP_2017_0906_jl1_312093.de363e37-08b2-44a9-b5dd-23dbe84f6104.jpg

261440_JudithMarch_HP_2017_0906_jl1_312093.de363e37-08b2-44a9-b5dd-23dbe84f6104.jpg

5853 ms

261323_EtchedAndMore_HP_2017_0906_MEB3_100153.d6c6ed10-6ab3-4952-98dd-eafd72032c8c.jpg

261323_EtchedAndMore_HP_2017_0906_MEB3_100153.d6c6ed10-6ab3-4952-98dd-eafd72032c8c.jpg

5838 ms

261270_CurateaGet-FitWardrobe_HP_2017_0906_MS1_169628.472c7fe0-3768-4702-a9b7-0e37bcadde0a.jpg

261270_CurateaGet-FitWardrobe_HP_2017_0906_MS1_169628.472c7fe0-3768-4702-a9b7-0e37bcadde0a.jpg

5839 ms

257901_GoldenMoment_HP_2017_0906_BW3_245635.f70597ee-30a5-4192-9271-9c32a1336721.jpg

257901_GoldenMoment_HP_2017_0906_BW3_245635.f70597ee-30a5-4192-9271-9c32a1336721.jpg

5838 ms

261232_OneandDoneDressesPlus_HP_2017_0906_AS1_54695.e9eb1efc-3690-4a76-8a78-25a926d1f0f1.jpg

261232_OneandDoneDressesPlus_HP_2017_0906_AS1_54695.e9eb1efc-3690-4a76-8a78-25a926d1f0f1.jpg

6012 ms

254795_BIGJIGS_HP_2017_0906_CFD1_128681.6cc92220-6363-43d5-be75-2a23f643dbe5.jpg

254795_BIGJIGS_HP_2017_0906_CFD1_128681.6cc92220-6363-43d5-be75-2a23f643dbe5.jpg

6506 ms

253853_UnfinishedWood_HP_2017_0906_AD2_115107.b47a5187-e8cb-4683-8390-cb9d1650fa3c.jpg

253853_UnfinishedWood_HP_2017_0906_AD2_115107.b47a5187-e8cb-4683-8390-cb9d1650fa3c.jpg

6644 ms

143110_newbornnecessitiesforgirls_hp_2015_0813_kl1_1439416531_64947.04e9e5b0-c09a-4a7d-ab8c-2c1e108434b5.jpg

143110_newbornnecessitiesforgirls_hp_2015_0813_kl1_1439416531_64947.04e9e5b0-c09a-4a7d-ab8c-2c1e108434b5.jpg

6506 ms

226830_LittleMrHipster_HP_2017_0314_BW1_87399.60cbd19f-fc75-4dd1-96af-716cc_30062.2a497c74-5d7e-4136-8a21-495fe666e99f.jpg

226830_LittleMrHipster_HP_2017_0314_BW1_87399.60cbd19f-fc75-4dd1-96af-716cc_30062.2a497c74-5d7e-4136-8a21-495fe666e99f.jpg

6543 ms

222187_GardenMarket_HP_2017_0106_RK1_274020.ef448448-cc8d-42e1-b239-4bee3ba_105725.b34f720d-7f4e-40b0-9000-d931f6813162.jpg

222187_GardenMarket_HP_2017_0106_RK1_274020.ef448448-cc8d-42e1-b239-4bee3ba_105725.b34f720d-7f4e-40b0-9000-d931f6813162.jpg

6642 ms

260718_Crosskix_HP_2017_0906_KM1_185855.27e2ccfe-6477-491b-9cfe-d876b85aa27c.jpg

260718_Crosskix_HP_2017_0906_KM1_185855.27e2ccfe-6477-491b-9cfe-d876b85aa27c.jpg

6642 ms

260462_zulilydebutJapaneseCreations_HP_2017_0906_AA2_197909.83ddbd11-cbf5-43d3-8a5b-13cd557e6cbd.jpg

260462_zulilydebutJapaneseCreations_HP_2017_0906_AA2_197909.83ddbd11-cbf5-43d3-8a5b-13cd557e6cbd.jpg

6718 ms

254752_SummersEndSwimwearPP_HP_2017_0906_MS1_111533.e0d0345e-c2e5-4ea8-9502-7c8c00339449.jpg

254752_SummersEndSwimwearPP_HP_2017_0906_MS1_111533.e0d0345e-c2e5-4ea8-9502-7c8c00339449.jpg

6718 ms

260107_GymToStreet_HP_2017_0906_BW2_123788.e025050a-f479-4634-8454-b067cd5ede44.jpg

260107_GymToStreet_HP_2017_0906_BW2_123788.e025050a-f479-4634-8454-b067cd5ede44.jpg

6644 ms

259821_RefineHisAccessories_HP_2017_0906_jl3_148782.4e160061-b663-47c1-975d-067ebf56390f.jpg

259821_RefineHisAccessories_HP_2017_0906_jl3_148782.4e160061-b663-47c1-975d-067ebf56390f.jpg

6643 ms

257309_AbaloneAndLarimar_HP_2017_0906_klb2_131836.3e1828cb-acbe-4662-9ac6-bb93c619366d.jpg

257309_AbaloneAndLarimar_HP_2017_0906_klb2_131836.3e1828cb-acbe-4662-9ac6-bb93c619366d.jpg

6718 ms

258642_StorybookAndSeuss_HP_2017_0906_KF1_258571.df138f8c-dc26-4a3b-bb9e-54280339b30d.jpg

258642_StorybookAndSeuss_HP_2017_0906_KF1_258571.df138f8c-dc26-4a3b-bb9e-54280339b30d.jpg

6028 ms

259447_ZulilyDebutIStachris_HP_2017_0906_jl1_119891.29f8176c-9c17-4187-83c7-f704bfd33ed7.jpg

259447_ZulilyDebutIStachris_HP_2017_0906_jl1_119891.29f8176c-9c17-4187-83c7-f704bfd33ed7.jpg

7558 ms

258997_TightVac_HP_2017_0906_MEB1_95057.aa6e297a-b0ca-4f58-b01e-72105d182bd2.jpg

258997_TightVac_HP_2017_0906_MEB1_95057.aa6e297a-b0ca-4f58-b01e-72105d182bd2.jpg

7407 ms

258920_CreativeChristmas_HP_2017_0906_BW2_150688.3c276fdb-3432-43b3-af92-747ace5d2020.jpg

258920_CreativeChristmas_HP_2017_0906_BW2_150688.3c276fdb-3432-43b3-af92-747ace5d2020.jpg

5965 ms

255554_destinationmoroccanpalace_HP_2017_0906_jmb2_188420.daf7c510-1896-4cae-a1d3-bb7715fd1c59.jpg

255554_destinationmoroccanpalace_HP_2017_0906_jmb2_188420.daf7c510-1896-4cae-a1d3-bb7715fd1c59.jpg

5834 ms

256322_HolidayBeddingAndCozyPillows_HP_2017_0906_MEB3_241197.9351c1ad-4be8-4e98-9fd0-358a5542e0ab.jpg

256322_HolidayBeddingAndCozyPillows_HP_2017_0906_MEB3_241197.9351c1ad-4be8-4e98-9fd0-358a5542e0ab.jpg

5871 ms

215571_ComfortPillows_HP_2016_1230_MS4_127223.3e5cad18-8994-4038-9d96-6c859_46403.7dc64ed3-678a-421c-be9c-48652b447458.jpg

215571_ComfortPillows_HP_2016_1230_MS4_127223.3e5cad18-8994-4038-9d96-6c859_46403.7dc64ed3-678a-421c-be9c-48652b447458.jpg

5610 ms

257782_TrufflesNB_HP_2017_0906_AA1_148940.7c8963f4-67f7-4f03-aab7-bd452919b258.jpg

257782_TrufflesNB_HP_2017_0906_AA1_148940.7c8963f4-67f7-4f03-aab7-bd452919b258.jpg

5810 ms

257748_Gifta999GraphicTee_HP_2017_0906_MEB1_244115.f8253774-a700-4d7d-b059-1cba25603f71.jpg

257748_Gifta999GraphicTee_HP_2017_0906_MEB1_244115.f8253774-a700-4d7d-b059-1cba25603f71.jpg

5810 ms

257717_Sweaters_HP_2017_0906_KF1_143035.340e5506-eefd-49a3-bcf1-b6e1c46252ec.jpg

257717_Sweaters_HP_2017_0906_KF1_143035.340e5506-eefd-49a3-bcf1-b6e1c46252ec.jpg

5601 ms

257707_LayeredLookPlus_HP_2017_0906_MS1_94577.b905653e-5291-4c3b-9455-c2f91f413599.jpg

257707_LayeredLookPlus_HP_2017_0906_MS1_94577.b905653e-5291-4c3b-9455-c2f91f413599.jpg

5601 ms

collect

collect

966 ms

255305_HogWild_HP_2017_0906_CFD2_93020.5fe81248-0ca6-4d7c-8722-91d5280f2b49.jpg

255305_HogWild_HP_2017_0906_CFD2_93020.5fe81248-0ca6-4d7c-8722-91d5280f2b49.jpg

5102 ms

257552_beautifulmommy_HP_2017_0906_jmb2_145183.d82f753a-dad4-4d21-96a1-7d2269746b5d.jpg

257552_beautifulmommy_HP_2017_0906_jmb2_145183.d82f753a-dad4-4d21-96a1-7d2269746b5d.jpg

5444 ms

collect

collect

4284 ms

257532_AnkleBoots_HP_2017_0906_KEB1_188651.f1827639-5062-49dc-9f87-80cabbc0e721.jpg

257532_AnkleBoots_HP_2017_0906_KEB1_188651.f1827639-5062-49dc-9f87-80cabbc0e721.jpg

4617 ms

257431_miniMOCA_HP_2017_0906_klb1_138719.de1aa6df-649b-4ba4-84bc-ba5a65be070b.jpg

257431_miniMOCA_HP_2017_0906_klb1_138719.de1aa6df-649b-4ba4-84bc-ba5a65be070b.jpg

4579 ms

257419_DealsonDresses999Andunder_HP_2017_0906_jl1_274617.8547277c-9f89-4bcb-8693-43273b2090f9.jpg

257419_DealsonDresses999Andunder_HP_2017_0906_jl1_274617.8547277c-9f89-4bcb-8693-43273b2090f9.jpg

4608 ms

254453_Jewelry_HP_2017_0906_KR1_150988.1f79a292-d70e-4fe9-afa6-8325bbdd4254.jpg

254453_Jewelry_HP_2017_0906_KR1_150988.1f79a292-d70e-4fe9-afa6-8325bbdd4254.jpg

4616 ms

163396_laundryorganizationcollection_hp_2015_1212_md2_1449789080_59244.1527d213-4bbe-4023-b0ca-16fd277a00a9.jpg

163396_laundryorganizationcollection_hp_2015_1212_md2_1449789080_59244.1527d213-4bbe-4023-b0ca-16fd277a00a9.jpg

4576 ms

253795_CommittoCardio_HP_2017_0906_AA2_137986.cbe8e5d5-55a6-4616-b830-a62e7379c384.jpg

253795_CommittoCardio_HP_2017_0906_AA2_137986.cbe8e5d5-55a6-4616-b830-a62e7379c384.jpg

3555 ms

256150_RocketBug_HP_2017_0906_CG3_100936.6ea13515-838f-404a-a64f-43033bb7d39c.jpg

256150_RocketBug_HP_2017_0906_CG3_100936.6ea13515-838f-404a-a64f-43033bb7d39c.jpg

3615 ms

209539_walktallinover_the_kneeboots_hp_2016_1014_as1_1476306937_49834.fc69262f-2bdc-4b5f-a0dd-ffb8a7f30453.jpg

209539_walktallinover_the_kneeboots_hp_2016_1014_as1_1476306937_49834.fc69262f-2bdc-4b5f-a0dd-ffb8a7f30453.jpg

3614 ms

255092_womeninhistory_HP_2017_0906_jmb2_194933.c7c27527-4e7c-432f-9916-a8915d990c6f.jpg

255092_womeninhistory_HP_2017_0906_jmb2_194933.c7c27527-4e7c-432f-9916-a8915d990c6f.jpg

3613 ms

254800_Christmas_HP_2017_0906_CFD2_201625.3d3edd37-6824-4103-a591-08e6e4901442.jpg

254800_Christmas_HP_2017_0906_CFD2_201625.3d3edd37-6824-4103-a591-08e6e4901442.jpg

3440 ms

250719_SpringHill_HP_2017_0906_CFD3_202914.453c51ab-4869-4bc1-9a9f-36b17eecfd36.jpg

250719_SpringHill_HP_2017_0906_CFD3_202914.453c51ab-4869-4bc1-9a9f-36b17eecfd36.jpg

3308 ms

253957_Zulilydebut-ZenexEnterprises_HP_2017_0906_CG1_133747.56fc82fc-7cfb-4a5b-8a6c-8571ac330c5c.jpg

253957_Zulilydebut-ZenexEnterprises_HP_2017_0906_CG1_133747.56fc82fc-7cfb-4a5b-8a6c-8571ac330c5c.jpg

3265 ms

252841_BeautifulYouBunbledUpIPlus_HP_2017_0906_jl1_209361.7b27069f-5226-452c-9fd9-e14b664fa65f.jpg

252841_BeautifulYouBunbledUpIPlus_HP_2017_0906_jl1_209361.7b27069f-5226-452c-9fd9-e14b664fa65f.jpg

2994 ms

252359_MatsMakeHomeMreWelcoming_HP_2017_0906_MEB1_234863.33b6d62d-4ac4-4acb-879d-1dec6c302562.jpg

252359_MatsMakeHomeMreWelcoming_HP_2017_0906_MEB1_234863.33b6d62d-4ac4-4acb-879d-1dec6c302562.jpg

2858 ms

251305_fallintobeauty_hair_hp3_1504282959.jpg

251305_fallintobeauty_hair_hp3_1504282959.jpg

2857 ms

252087_BearyBasics_HP_2017_0906_BW1_205954.685a461c-a15b-426c-be55-c6a883bdeb63.jpg

252087_BearyBasics_HP_2017_0906_BW1_205954.685a461c-a15b-426c-be55-c6a883bdeb63.jpg

2858 ms

251307_fallintobeauty_skincare_hp4_1504283395.jpg

251307_fallintobeauty_skincare_hp4_1504283395.jpg

2856 ms

251306_fallintobeauty_makeup_hp1_1504283084.jpg

251306_fallintobeauty_makeup_hp1_1504283084.jpg

2856 ms

251309_fallintobeauty_fragrance_hp1_1504283469.jpg

251309_fallintobeauty_fragrance_hp1_1504283469.jpg

2938 ms

251168_BZees_HP_2017_0906_KM1_159550.c44314dc-21b1-4147-9fb8-23031f898aa8.jpg

251168_BZees_HP_2017_0906_KM1_159550.c44314dc-21b1-4147-9fb8-23031f898aa8.jpg

2864 ms

250857_LittlestPrinceCouture_HP_2017_0906_klb1_171194.eeed7e51-2b55-4fe7-aa7a-7a6a0ed3b01d.jpg

250857_LittlestPrinceCouture_HP_2017_0906_klb1_171194.eeed7e51-2b55-4fe7-aa7a-7a6a0ed3b01d.jpg

2864 ms

224436_sesamestreet_HP_2017_0906_jmb1_176416.897f4116-164a-4603-82ae-d341ed9b04ef.jpg

224436_sesamestreet_HP_2017_0906_jmb1_176416.897f4116-164a-4603-82ae-d341ed9b04ef.jpg

2863 ms

249531_HalloweenBoo-tique_HP_2017_0906_MEB1_148644.d0a6f533-5bb3-4ec2-98c4-b285c6927852.jpg

249531_HalloweenBoo-tique_HP_2017_0906_MEB1_148644.d0a6f533-5bb3-4ec2-98c4-b285c6927852.jpg

2512 ms

235463_LittleMinnows_HP_2017_0906_AD1_86913.b0f1594e-f655-48da-8d12-a49de0b078c7.jpg

235463_LittleMinnows_HP_2017_0906_AD1_86913.b0f1594e-f655-48da-8d12-a49de0b078c7.jpg

1326 ms

228721_BabyEinsteinAndMore_HP_2017_0906_CG2_128409.97ffdbc4-c1a8-400a-8373-8f2fc6e12263.jpg

228721_BabyEinsteinAndMore_HP_2017_0906_CG2_128409.97ffdbc4-c1a8-400a-8373-8f2fc6e12263.jpg

1282 ms

248606_LuvableFriendsHudsonBabyAndMore_HP_2017_0906_AS2_71771.b6fc768b-1837-4fa0-9b4c-72e81d9baf9d.jpg

248606_LuvableFriendsHudsonBabyAndMore_HP_2017_0906_AS2_71771.b6fc768b-1837-4fa0-9b4c-72e81d9baf9d.jpg

1282 ms

248244_Firmiana_HP_2017_0906_KF3_246226.b65e161d-ce9a-4a54-9229-214f089605cb.jpg

248244_Firmiana_HP_2017_0906_KF3_246226.b65e161d-ce9a-4a54-9229-214f089605cb.jpg

1149 ms

234288_KidsHeadquartersAndMore_HP_2017_0906_MEB1_188447.d52fa5d0-6c37-48fb-8199-5a022bdcd0d1.jpg

234288_KidsHeadquartersAndMore_HP_2017_0906_MEB1_188447.d52fa5d0-6c37-48fb-8199-5a022bdcd0d1.jpg

1148 ms

240535_LY192658OutAndAboutWithBaby_HP_2017_0906_CG1_159863.41c32123-4292-4aa8-a3b2-1cccd9465177.jpg

240535_LY192658OutAndAboutWithBaby_HP_2017_0906_CG1_159863.41c32123-4292-4aa8-a3b2-1cccd9465177.jpg

1148 ms

ga-audiences

ga-audiences

1757 ms

236986_DavidTateAndNapaFlex_HP_2017_0906_AD1_192714.58e3b180-f835-4e4c-8e3d-e3e10d83d999.jpg

236986_DavidTateAndNapaFlex_HP_2017_0906_AD1_192714.58e3b180-f835-4e4c-8e3d-e3e10d83d999.jpg

1182 ms

236895_Blakeney_HP_2017_0906_CFD1_228540.1e396900-b508-4182-8f5f-555ddfd89862.jpg

236895_Blakeney_HP_2017_0906_CFD1_228540.1e396900-b508-4182-8f5f-555ddfd89862.jpg

1182 ms

229954_FrightfullyFestive_HP_2017_0907_CT2_178895.cb6c92f3-0f6d-440b-a683-a0ae62c4792b.jpg

229954_FrightfullyFestive_HP_2017_0907_CT2_178895.cb6c92f3-0f6d-440b-a683-a0ae62c4792b.jpg

1477 ms

246984_NationalReadaBookDay_HP_2017_0906_jl1_189554.947c8e37-6eff-48fa-8f1f-fffa51bfcbe3.jpg

246984_NationalReadaBookDay_HP_2017_0906_jl1_189554.947c8e37-6eff-48fa-8f1f-fffa51bfcbe3.jpg

1292 ms

236222_BabyJoggerandmore_HP_2017_0906_AA1_130278.e047e8da-9ced-4ce2-85f9-282149f5c8d6.jpg

236222_BabyJoggerandmore_HP_2017_0906_AA1_130278.e047e8da-9ced-4ce2-85f9-282149f5c8d6.jpg

1291 ms

228258_gratefuldeadcol_HP_2017_0906_jmb1_234404.dce7e628-5ab6-4833-a4ae-e87d6aeab28a.jpg

228258_gratefuldeadcol_HP_2017_0906_jmb1_234404.dce7e628-5ab6-4833-a4ae-e87d6aeab28a.jpg

1368 ms

165976_merell_kidshp_sjo_1452302719_104390.5df83c48-3cf5-4017-8d58-67ed01712814.jpg

165976_merell_kidshp_sjo_1452302719_104390.5df83c48-3cf5-4017-8d58-67ed01712814.jpg

1338 ms

212275_ProjectNursery_HP_2017_0906_KM2_138702.eccc7875-3e44-423e-b009-e5d5a2b4fb63.jpg

212275_ProjectNursery_HP_2017_0906_KM2_138702.eccc7875-3e44-423e-b009-e5d5a2b4fb63.jpg

1338 ms

261265_CableKnitThrows_HP_2017_0906_AS1_INTL_intl_95638.84a073b6-fb07-42de-b451-bbfe0528bc3c.jpg

261265_CableKnitThrows_HP_2017_0906_AS1_INTL_intl_95638.84a073b6-fb07-42de-b451-bbfe0528bc3c.jpg

1329 ms

zu48313152_main_tm1495638970.jpg

zu48313152_main_tm1495638970.jpg

1328 ms

zu47251625_main_tm1492197719.jpg

zu47251625_main_tm1492197719.jpg

1313 ms

zu30591333_main_tm1443202798.jpg

zu30591333_main_tm1443202798.jpg

1657 ms

zu44068105_alt_1_tm1481823154.jpg

zu44068105_alt_1_tm1481823154.jpg

1599 ms

zu47251622_main_tm1492197719.jpg

zu47251622_main_tm1492197719.jpg

1599 ms

zu43611424_main_tm1480096411.jpg

zu43611424_main_tm1480096411.jpg

1598 ms

trending_bg_blue.png

trending_bg_blue.png

1597 ms

2017_0907_7forAllMankind_bhp_91359.8adfec2b-2bc6-4c6b-8075-396dbd3f3df6.jpg

2017_0907_7forAllMankind_bhp_91359.8adfec2b-2bc6-4c6b-8075-396dbd3f3df6.jpg

1597 ms

258130_Shabby_HP_2017_0906_CFD2_181808.c61a4dcf-e4e4-4517-80a9-9ca771bd1cf9.jpg

258130_Shabby_HP_2017_0906_CFD2_181808.c61a4dcf-e4e4-4517-80a9-9ca771bd1cf9.jpg

1675 ms

1337 ms

0sTQzbapM8j.js

0sTQzbapM8j.js

2830 ms

tag.js

tag.js

2989 ms

beacon.gif

beacon.gif

3455 ms

p.gif

p.gif

993 ms

0sTQzbapM8j.js

0sTQzbapM8j.js

824 ms

tag

tag

710 ms

Accessibility Review

zulily.com accessibility score

100

Accessibility Issues

Best Practices

zulily.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

zulily.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zulily.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zulily.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

zulily.com

Open Graph description is not detected on the main page of Zulily. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: