Tools & Wizards About Us
zulucreative.co.uk screenshot

Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

zulucreative.co.uk

Marketing Agency & Creative Design in Birmingham | Zulu Creative

Page Load Speed

2.2 sec in total

First Response

174 ms

Resources Loaded

1.7 sec

Page Rendered

296 ms

zulucreative.co.uk screenshot

About Website

Visit zulucreative.co.uk now to see the best up-to-date Zulu Creative content and also check out these interesting facts you probably never knew about zulucreative.co.uk

Zulu are a full service creative and digital agency in Birmingham. From marketing and digital through to advertising and design services, we focus on what's important to growing your business.

Visit zulucreative.co.uk

Key Findings

We analyzed Zulucreative.co.uk page load time and found that the first response time was 174 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

zulucreative.co.uk performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

66/100

10%

LCP (Largest Contentful Paint)

Value8.1 s

2/100

25%

SI (Speed Index)

Value4.9 s

66/100

10%

TBT (Total Blocking Time)

Value510 ms

57/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value7.7 s

45/100

10%

Network Requests Diagram

zulucreative.co.uk

174 ms

zulucreative.co.uk

614 ms

gtm.js

50 ms

styles.css

305 ms

flexslider.min.css

247 ms

Our browser made a total of 53 requests to load all elements on the main page. We found that 62% of them (33 requests) were addressed to the original Zulucreative.co.uk, 8% (4 requests) were made to Google-analytics.com and 4% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (778 ms) belongs to the original domain Zulucreative.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 186.6 kB (9%)

Content Size

2.0 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Zulucreative.co.uk main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 30.8 kB

  • Original 39.5 kB
  • After minification 33.6 kB
  • After compression 8.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.9 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.8 kB or 78% of the original size.

Image Optimization

-3%

Potential reduce by 53.9 kB

  • Original 1.6 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Zulu Creative images are well optimized though.

JavaScript Optimization

-16%

Potential reduce by 39.8 kB

  • Original 241.1 kB
  • After minification 239.8 kB
  • After compression 201.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 39.8 kB or 16% of the original size.

CSS Optimization

-82%

Potential reduce by 62.1 kB

  • Original 75.5 kB
  • After minification 73.3 kB
  • After compression 13.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zulucreative.co.uk needs all CSS files to be minified and compressed as it can save up to 62.1 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 21 (46%)

Requests Now

46

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zulu Creative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

zulucreative.co.uk

zulucreative.co.uk

174 ms

zulucreative.co.uk

zulucreative.co.uk

614 ms

gtm.js

gtm.js

50 ms

styles.css

styles.css

305 ms

flexslider.min.css

flexslider.min.css

247 ms

hub.css

hub.css

256 ms

xtra.css

xtra.css

258 ms

174822.js

174822.js

42 ms

modernizr-2.6.2.min.js

modernizr-2.6.2.min.js

242 ms

jquery.min.js

jquery.min.js

27 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

16 ms

plugins.min.js

plugins.min.js

296 ms

plusone.js

plusone.js

38 ms

addthis_widget.js

addthis_widget.js

241 ms

main.min.js

main.min.js

240 ms

4047856.js

4047856.js

188 ms

additional-methods.min.js

additional-methods.min.js

14 ms

jquery.validate.min.js

jquery.validate.min.js

3 ms

analytics.js

analytics.js

67 ms

zulu-services-w608h298.jpg

zulu-services-w608h298.jpg

186 ms

our-work-w608h298.jpg

our-work-w608h298.jpg

427 ms

reviews-zulu-w608h298.jpg

reviews-zulu-w608h298.jpg

349 ms

nhs-1-w160.jpg

nhs-1-w160.jpg

122 ms

bcc-w160.jpg

bcc-w160.jpg

122 ms

halifax-w160.jpg

halifax-w160.jpg

221 ms

cropper-w160.jpg

cropper-w160.jpg

221 ms

ey-w160.jpg

ey-w160.jpg

225 ms

mp-w160.jpg

mp-w160.jpg

256 ms

stars.jpg

stars.jpg

286 ms

marketing-agency-services-zulu-creative-small-w608h298.jpg

marketing-agency-services-zulu-creative-small-w608h298.jpg

372 ms

digital-marketing-agency-zulu-creative-birmingham-small-w608h298.jpg

digital-marketing-agency-zulu-creative-birmingham-small-w608h298.jpg

396 ms

desig-agency-zulu-creative-birmingham-small-w608h298.jpg

desig-agency-zulu-creative-birmingham-small-w608h298.jpg

348 ms

zulu-blog.png

zulu-blog.png

778 ms

zulu-marketing-blog-danger-keep-out-small.jpg

zulu-marketing-blog-danger-keep-out-small.jpg

480 ms

zulu-flower-blog.png

zulu-flower-blog.png

596 ms

logo.png

logo.png

445 ms

arrow.jpg

arrow.jpg

471 ms

phone.jpg

phone.jpg

499 ms

email.jpg

email.jpg

531 ms

linkid.js

linkid.js

14 ms

sourcesanspro-regular-webfont.woff

sourcesanspro-regular-webfont.woff

446 ms

sourcesanspro-light-webfont.woff

sourcesanspro-light-webfont.woff

450 ms

sourcesanspro-semibold-webfont.woff

sourcesanspro-semibold-webfont.woff

478 ms

sourcesanspro-blackit-webfont.woff

sourcesanspro-blackit-webfont.woff

509 ms

js

js

59 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

39 ms

collectedforms.js

collectedforms.js

66 ms

banner.js

banner.js

98 ms

4047856.js

4047856.js

160 ms

collect

collect

44 ms

collect

collect

56 ms

js

js

51 ms

ga-audiences

ga-audiences

33 ms

Accessibility Review

zulucreative.co.uk accessibility score

76

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

zulucreative.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

zulucreative.co.uk SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zulucreative.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zulucreative.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

zulucreative.co.uk

Open Graph description is not detected on the main page of Zulu Creative. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: