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retail-index.emarketer.com screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

retail-index.emarketer.com

Retail & Ecommerce Articles | Insider Intelligence

Page Load Speed

5.1 sec in total

First Response

29 ms

Resources Loaded

3.1 sec

Page Rendered

2 sec

retail-index.emarketer.com screenshot

About Website

Visit retail-index.emarketer.com now to see the best up-to-date Retail Index Emarketer content for United States and also check out these interesting facts you probably never knew about retail-index.emarketer.com

Browse Retail & Ecommerce Articles featuring Insider Intelligence's latest data and insights on digital marketing.

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Key Findings

We analyzed Retail-index.emarketer.com page load time and found that the first response time was 29 ms and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

retail-index.emarketer.com performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

24/100

10%

LCP (Largest Contentful Paint)

Value4.0 s

50/100

25%

SI (Speed Index)

Value24.6 s

0/100

10%

TBT (Total Blocking Time)

Value39,370 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.044

99/100

15%

TTI (Time to Interactive)

Value49.5 s

0/100

10%

Network Requests Diagram

retail-ecommerce

29 ms

retail-ecommerce

106 ms

harvester.min.js

41 ms

all.css

99 ms

aa957ac34417648cb075.css

24 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Retail-index.emarketer.com, 12% (7 requests) were made to Fonts.insiderintelligence.us and 7% (4 requests) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source 867-slg-901.mktoresp.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 251.8 kB (57%)

Content Size

444.3 kB

After Optimization

192.6 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Retail-index.emarketer.com main page is 444.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. HTML takes 237.1 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 185.4 kB

  • Original 237.1 kB
  • After minification 236.9 kB
  • After compression 51.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 185.4 kB or 78% of the original size.

JavaScript Optimization

-34%

Potential reduce by 57.9 kB

  • Original 168.7 kB
  • After minification 168.4 kB
  • After compression 110.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 57.9 kB or 34% of the original size.

CSS Optimization

-22%

Potential reduce by 8.5 kB

  • Original 38.5 kB
  • After minification 37.0 kB
  • After compression 30.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Retail-index.emarketer.com needs all CSS files to be minified and compressed as it can save up to 8.5 kB or 22% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (69%)

Requests Now

52

After Optimization

16

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Retail Index Emarketer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

retail-ecommerce

retail-ecommerce

29 ms

retail-ecommerce

retail-ecommerce

106 ms

harvester.min.js

harvester.min.js

41 ms

all.css

all.css

99 ms

aa957ac34417648cb075.css

aa957ac34417648cb075.css

24 ms

ii-fonts.css

ii-fonts.css

78 ms

polyfills-18ea86dd0d9902bcb5a6.js

polyfills-18ea86dd0d9902bcb5a6.js

41 ms

webpack-245f049e565ebf942e09.js

webpack-245f049e565ebf942e09.js

43 ms

framework.4bcc4fc306a8b3c0b27b.js

framework.4bcc4fc306a8b3c0b27b.js

41 ms

commons.0b5279580aa1ff994669.js

commons.0b5279580aa1ff994669.js

40 ms

f6078781a05fe1bcb0902d23dbbb2662c8d200b3.7d8fae1ef722ee5cdadd.js

f6078781a05fe1bcb0902d23dbbb2662c8d200b3.7d8fae1ef722ee5cdadd.js

42 ms

main-f0ac2b0cc4c0ce636acd.js

main-f0ac2b0cc4c0ce636acd.js

42 ms

_app-a7bf66cd53fb9fe82515.js

_app-a7bf66cd53fb9fe82515.js

45 ms

3cdde266.643d1e5e18f82b7543d3.js

3cdde266.643d1e5e18f82b7543d3.js

201 ms

912d763632b7ec6ae2b80570a7a6fcdc09c3ba17.ed96c3b67a4411edca70.js

912d763632b7ec6ae2b80570a7a6fcdc09c3ba17.ed96c3b67a4411edca70.js

45 ms

topic-7ccbc4c936d122555494.js

topic-7ccbc4c936d122555494.js

45 ms

_buildManifest.js

_buildManifest.js

44 ms

_ssgManifest.js

_ssgManifest.js

45 ms

gtm.js

gtm.js

134 ms

munchkin.js

munchkin.js

268 ms

ii-fonts.css

ii-fonts.css

2 ms

optimize.js

optimize.js

193 ms

p.js

p.js

226 ms

hotjar-2909989.js

hotjar-2909989.js

491 ms

analytics.js

analytics.js

495 ms

fbevents.js

fbevents.js

476 ms

insight.min.js

insight.min.js

724 ms

6si.min.js

6si.min.js

760 ms

js

js

182 ms

activityi;src=10858472;type=lp;cat=bold;ord=2055532526807;gtm=2wga30;auiddc=75109656.1664925404;~oref=https%3A%2F%2Fwww.insiderintelligence.com%2Farticles%2Ftopics%2Fretail-ecommerce

activityi;src=10858472;type=lp;cat=bold;ord=2055532526807;gtm=2wga30;auiddc=75109656.1664925404;~oref=https%3A%2F%2Fwww.insiderintelligence.com%2Farticles%2Ftopics%2Fretail-ecommerce

814 ms

munchkin.js

munchkin.js

178 ms

LabGrotesque-Bold.woff

LabGrotesque-Bold.woff

177 ms

LabGrotesque-Black.woff

LabGrotesque-Black.woff

331 ms

LabGrotesque-Medium.woff

LabGrotesque-Medium.woff

332 ms

LabGrotesque-Regular.woff

LabGrotesque-Regular.woff

576 ms

LabGrotesque-Light.woff

LabGrotesque-Light.woff

331 ms

visitWebPage

visitWebPage

1050 ms

modules.cbd9768ba80ba0be5b17.js

modules.cbd9768ba80ba0be5b17.js

774 ms

identity.js

identity.js

202 ms

614134519681611

614134519681611

394 ms

linkid.js

linkid.js

166 ms

analytics-1.5.12.min.js

analytics-1.5.12.min.js

55 ms

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

600 ms

2825.js

2825.js

292 ms

collect

collect

309 ms

getuidj

getuidj

442 ms

c.6sc.co

c.6sc.co

439 ms

ipv6.6sc.co

ipv6.6sc.co

437 ms

img.gif

img.gif

329 ms

sp-2.9.1.js

sp-2.9.1.js

88 ms

461937865225373

461937865225373

83 ms

visit-data

visit-data

711 ms

collect

collect

268 ms

src=10858472;type=lp;cat=bold;ord=2055532526807;gtm=2wga30;auiddc=75109656.1664925404;~oref=https%3A%2F%2Fwww.insiderintelligence.com%2Farticles%2Ftopics%2Fretail-ecommerce

src=10858472;type=lp;cat=bold;ord=2055532526807;gtm=2wga30;auiddc=75109656.1664925404;~oref=https%3A%2F%2Fwww.insiderintelligence.com%2Farticles%2Ftopics%2Fretail-ecommerce

123 ms

i

i

312 ms

up.js

up.js

388 ms

ga-audiences

ga-audiences

282 ms

img.gif

img.gif

334 ms

20 ms

nr-spa-1215.min.js

nr-spa-1215.min.js

62 ms

Accessibility Review

retail-index.emarketer.com accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

retail-index.emarketer.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

retail-index.emarketer.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Retail-index.emarketer.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Retail-index.emarketer.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

retail-index.emarketer.com

Open Graph data is detected on the main page of Retail Index Emarketer. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: