9.8 sec in total
179 ms
9.3 sec
306 ms
Click here to check amazing Madwell content for United States. Otherwise, check out these important facts you probably never knew about madwell.com
Madwell is a Brooklyn-based creative agency that specializes in digital design, development, branding, and comprehensive ideation.
Visit madwell.comWe analyzed Madwell.com page load time and found that the first response time was 179 ms and then it took 9.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.
madwell.com performance score
name
value
score
weighting
Value3.2 s
44/100
10%
Value3.3 s
69/100
25%
Value6.9 s
33/100
10%
Value14,530 ms
0/100
30%
Value0
100/100
15%
Value31.3 s
0/100
10%
179 ms
335 ms
28 ms
20 ms
21 ms
Our browser made a total of 148 requests to load all elements on the main page. We found that 9% of them (14 requests) were addressed to the original Madwell.com, 86% (127 requests) were made to Cdn.madwellnyc.com and 2% (3 requests) were made to Fast.fonts.net. The less responsive or slowest element that took the longest time to load (8.5 sec) relates to the external source Cdn.madwellnyc.com.
Page size can be reduced by 2.2 MB (7%)
30.2 MB
28.0 MB
In fact, the total size of Madwell.com main page is 30.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 30.0 MB which makes up the majority of the site volume.
Potential reduce by 92.4 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 92.4 kB or 83% of the original size.
Potential reduce by 2.1 MB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Madwell images are well optimized though.
Potential reduce by 29.4 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 29.4 kB or 49% of the original size.
Number of requests can be reduced by 12 (8%)
143
131
The browser has sent 143 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Madwell. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.
madwell.com
179 ms
www.madwell.com
335 ms
style.1436888710.css
28 ms
awwwards.css
20 ms
modernizr-2.5.3.min.js
21 ms
prefixfree-1.0.6.min.js
19 ms
d3351ed3-2be7-49bb-aaa1-b25d7049d504.js
84 ms
jquery.min.js
82 ms
plugins.1380735134.js
80 ms
madAjaxify.1373329712.js
76 ms
easing.1373329712.js
79 ms
jquery.color.1373329710.js
79 ms
script.1373596875.js
79 ms
style.1436888710.css
207 ms
awwwards.css
237 ms
404.jpg
290 ms
dc.js
151 ms
awwwards_sotd_white_left.png
81 ms
disk.png
155 ms
madwellball.png
165 ms
madwellball2.png
158 ms
loading.gif
159 ms
madwell_svg.svg
167 ms
subnav_arrow.png
178 ms
switcher.png
159 ms
madwell.png
191 ms
boy.png
227 ms
float1.png
191 ms
float2.png
188 ms
float3.png
191 ms
float4.png
216 ms
planet.png
235 ms
bottom_float.png
191 ms
spro_phone.png
226 ms
beans_1.png
237 ms
beans_5.png
240 ms
beans_3.png
229 ms
beans_4.png
227 ms
beans_2.png
237 ms
circle1.png
230 ms
circle2.png
231 ms
circle3.png
232 ms
circle4.png
236 ms
circle5.png
238 ms
beach_fore.png
8535 ms
beach_back.png
1606 ms
beach_full.jpg
1097 ms
circle1.png
249 ms
circle2.png
246 ms
circle3.png
245 ms
circle4.png
250 ms
circle5.png
251 ms
kind_bar.png
298 ms
__utm.gif
79 ms
kind_moon.png
117 ms
kind_earth.png
120 ms
kind.jpg
193 ms
circle1.png
131 ms
circle2.png
121 ms
circle3.png
139 ms
circle4.png
141 ms
circle5.png
129 ms
foodie_match1.png
250 ms
foodie_match2.png
163 ms
foodie_match3.png
211 ms
foodie.jpg
228 ms
d1dc54b2-878d-4693-8d6e-b442e99fef68.ttf
96 ms
5ed4f98e-9044-4810-88ff-74d412c1351f.ttf
120 ms
c33278bc-988e-440b-b4be-6acc095e6044.ttf
167 ms
circle1.png
213 ms
circle2.png
192 ms
circle3.png
200 ms
circle4.png
193 ms
circle5.png
201 ms
front_pots.png
228 ms
potoverlay.png
227 ms
dipper.png
220 ms
middle_balm1.png
271 ms
middle_balm2.png
245 ms
burtsbees.jpg
250 ms
circle1.png
249 ms
circle2.png
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circle3.png
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circle4.png
247 ms
circle5.png
246 ms
gsmfore.png
305 ms
gsmmid.png
298 ms
gsm.jpg
296 ms
circle1.png
312 ms
circle2.png
292 ms
circle3.png
295 ms
circle4.png
281 ms
circle5.png
269 ms
beahm1.png
301 ms
beahm2.png
284 ms
beahm3.png
316 ms
beahm.jpg
306 ms
circle1.png
270 ms
circle2.png
271 ms
circle3.png
227 ms
circle4.png
221 ms
circle5.png
270 ms
remains_glare.png
425 ms
remains_topblades.png
498 ms
remains_bg.jpg
286 ms
circle1.png
282 ms
circle2.png
281 ms
circle3.png
263 ms
circle4.png
265 ms
circle5.png
270 ms
penny_lamp.png
285 ms
penny_plyers.png
308 ms
penny_tweezers.png
342 ms
penny.jpg
397 ms
circle1.png
355 ms
circle2.png
358 ms
circle3.png
361 ms
circle4.png
356 ms
circle5.png
318 ms
bricktop.jpg
350 ms
door.png
6179 ms
bear.png
370 ms
tia.jpg
545 ms
circle1.png
377 ms
circle2.png
387 ms
circle3.png
390 ms
circle4.png
377 ms
circle5.png
366 ms
pride1.png
372 ms
pride2.png
373 ms
pride3.png
1823 ms
pride4.png
494 ms
pride5.png
519 ms
pride.jpg
512 ms
circle1.png
464 ms
circle2.png
440 ms
circle3.png
458 ms
circle4.png
438 ms
circle5.png
440 ms
circle1.png
442 ms
circle2.png
441 ms
circle3.png
411 ms
circle4.png
382 ms
circle5.png
357 ms
bottombar.png
347 ms
icons37.png
346 ms
emailcon.png
339 ms
loading3a.png
337 ms
madwell.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
[id] attributes on active, focusable elements are not unique
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Links do not have a discernible name
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
madwell.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Page has valid source maps
Issues were logged in the Issues panel in Chrome Devtools
madwell.com SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Image elements do not have [alt] attributes
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
N/A
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Madwell.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Madwell.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
madwell.com
Open Graph description is not detected on the main page of Madwell. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: