Report Summary

  • 100

    Performance

    Renders faster than
    97% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 69% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 67

    SEO

    Google-friendlier than
    25% of websites

swindonweb.com

SwindonWeb | Everything Swindon news, jobs, accommodation in Swindon | SwindonWeb

Page Load Speed

15.2 sec in total

First Response

1.3 sec

Resources Loaded

8.3 sec

Page Rendered

5.6 sec

swindonweb.com screenshot

About Website

Welcome to swindonweb.com homepage info - get ready to check Swindon Web best content for United Kingdom right away, or after learning these important things about swindonweb.com

Everything Swindon incl. Swindon what's on, Swindon jobs, Swindon property, Swindon news, Swindon shopping, Swindon hotels and accommodation, Swindon restaurants, Swindon videos, Swindon pictures and ...

Visit swindonweb.com

Key Findings

We analyzed Swindonweb.com page load time and found that the first response time was 1.3 sec and then it took 13.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

swindonweb.com performance score

100

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value0.7 s

100/100

10%

LCP (Largest Contentful Paint)

Value0.8 s

100/100

25%

SI (Speed Index)

Value0.7 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value0.7 s

100/100

10%

Network Requests Diagram

www.swindonweb.com

1290 ms

swindonweb.css

165 ms

swindonweb.js

165 ms

jquery-1.8.2.min.js

413 ms

AC_RunActiveContent.js

168 ms

Our browser made a total of 425 requests to load all elements on the main page. We found that 100% of them (423 requests) were addressed to the original Swindonweb.com, 0% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Swindonweb.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 681.9 kB (11%)

Content Size

6.3 MB

After Optimization

5.6 MB

In fact, the total size of Swindonweb.com main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 5.8 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 399.6 kB

  • Original 455.0 kB
  • After minification 393.4 kB
  • After compression 55.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 61.5 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 399.6 kB or 88% of the original size.

Image Optimization

-4%

Potential reduce by 208.1 kB

  • Original 5.8 MB
  • After minification 5.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Swindon Web images are well optimized though.

JavaScript Optimization

-62%

Potential reduce by 68.0 kB

  • Original 109.2 kB
  • After minification 105.8 kB
  • After compression 41.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 68.0 kB or 62% of the original size.

CSS Optimization

-86%

Potential reduce by 6.3 kB

  • Original 7.3 kB
  • After minification 4.0 kB
  • After compression 1.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swindonweb.com needs all CSS files to be minified and compressed as it can save up to 6.3 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 50 (12%)

Requests Now

424

After Optimization

374

The browser has sent 424 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swindon Web. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

swindonweb.com accessibility score

88

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

swindonweb.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

swindonweb.com SEO score

67

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swindonweb.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Swindonweb.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Swindon Web. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: