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12thday.co.uk screenshot

Report Summary

  • 78

    Performance

    Renders faster than
    85% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 62

    SEO

    Google-friendlier than
    23% of websites

12thday.co.uk

Blog - Specialist B2B copywriter and content strategist | Twelfth Day ~ 12thday.co.uk

Page Load Speed

5.8 sec in total

First Response

177 ms

Resources Loaded

5.2 sec

Page Rendered

349 ms

12thday.co.uk screenshot

About Website

Click here to check amazing 12th Day content. Otherwise, check out these important facts you probably never knew about 12thday.co.uk

The latest thinking on B2B copywriting, content strategy and technology marketing from Jason (Jay) Ball.

Visit 12thday.co.uk

Key Findings

We analyzed 12thday.co.uk page load time and found that the first response time was 177 ms and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

12thday.co.uk performance score

78

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

51/100

10%

LCP (Largest Contentful Paint)

Value3.1 s

74/100

25%

SI (Speed Index)

Value31.5 s

0/100

10%

TBT (Total Blocking Time)

Value30 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.9 s

89/100

10%

Network Requests Diagram

www.12thday.co.uk

177 ms

common.css

44 ms

squarespace-gallery-slideshow.css

43 ms

yahoo-dom-event.js

2186 ms

connection_core-min.js

24 ms

Our browser made a total of 79 requests to load all elements on the main page. We found that 49% of them (39 requests) were addressed to the original 12thday.co.uk, 25% (20 requests) were made to Public.slidesharecdn.com and 8% (6 requests) were made to Static1.1.sqspcdn.com. The less responsive or slowest element that took the longest time to load (2.6 sec) belongs to the original domain 12thday.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 383.2 kB (41%)

Content Size

936.2 kB

After Optimization

553.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of 12thday.co.uk main page is 936.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 455.4 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 47.2 kB

  • Original 58.4 kB
  • After minification 52.7 kB
  • After compression 11.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 47.2 kB or 81% of the original size.

Image Optimization

-7%

Potential reduce by 31.2 kB

  • Original 455.4 kB
  • After minification 424.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. 12th Day images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 261.1 kB

  • Original 370.5 kB
  • After minification 332.8 kB
  • After compression 109.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 261.1 kB or 70% of the original size.

CSS Optimization

-84%

Potential reduce by 43.6 kB

  • Original 51.8 kB
  • After minification 41.8 kB
  • After compression 8.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. 12thday.co.uk needs all CSS files to be minified and compressed as it can save up to 43.6 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 49 (67%)

Requests Now

73

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 73 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 12th Day. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.12thday.co.uk

www.12thday.co.uk

177 ms

common.css

common.css

44 ms

squarespace-gallery-slideshow.css

squarespace-gallery-slideshow.css

43 ms

yahoo-dom-event.js

yahoo-dom-event.js

2186 ms

connection_core-min.js

connection_core-min.js

24 ms

json-min.js

json-min.js

21 ms

animation-min.js

animation-min.js

27 ms

selector.js

selector.js

37 ms

element.js

element.js

108 ms

global.js

global.js

39 ms

lightbox.js

lightbox.js

55 ms

api.js

api.js

51 ms

base64.js

base64.js

2626 ms

census.js

census.js

480 ms

yahoo-min.js

yahoo-min.js

63 ms

event-min.js

event-min.js

67 ms

event-mouseenter-min.js

event-mouseenter-min.js

75 ms

element-min.js

element-min.js

77 ms

social.js

social.js

85 ms

datefmt.js

datefmt.js

98 ms

yui2-yui3-bridge.js

yui2-yui3-bridge.js

96 ms

squarespace-gallery-slideshow.js

squarespace-gallery-slideshow.js

108 ms

cookie-min.js

cookie-min.js

108 ms

eu-cookie-policy.js

eu-cookie-policy.js

117 ms

skypeCheck.js

skypeCheck.js

21 ms

webfont.js

webfont.js

6 ms

feed-icon32x32.png

feed-icon32x32.png

26 ms

88x31.png

88x31.png

56 ms

transparent.png

transparent.png

23 ms

bubble-stem.png

bubble-stem.png

2152 ms

LinkedIn.jpg

LinkedIn.jpg

133 ms

email_me.jpg

email_me.jpg

11 ms

Tree_header.jpg

Tree_header.jpg

31 ms

30156003

30156003

88 ms

open-off-site.png

open-off-site.png

24 ms

user-registered.png

user-registered.png

25 ms

comment.png

comment.png

24 ms

share.png

share.png

38 ms

email.png

email.png

38 ms

print.png

print.png

38 ms

permalink.png

permalink.png

42 ms

category.png

category.png

41 ms

Skype_me.jpg

Skype_me.jpg

21 ms

ga.js

ga.js

11 ms

RecordHit

RecordHit

34 ms

rest

rest

86 ms

88x31.png

88x31.png

36 ms

10669904

10669904

163 ms

__utm.gif

__utm.gif

15 ms

Jay_new_normal.jpg

Jay_new_normal.jpg

39 ms

api.js

api.js

10 ms

3377662-16269915-thumbnail.jpg

3377662-16269915-thumbnail.jpg

5 ms

app.10d489608a34b3c77437.css

app.10d489608a34b3c77437.css

51 ms

app_critical.1a2445104cad58f2792a.css

app_critical.1a2445104cad58f2792a.css

42 ms

slideview_critical.48e8d13c09994269bba9.css

slideview_critical.48e8d13c09994269bba9.css

34 ms

base.8b922773da9203cc7c61.css

base.8b922773da9203cc7c61.css

38 ms

player_toolbar.20224c694a9b9749f9c4.css

player_toolbar.20224c694a9b9749f9c4.css

38 ms

slideshare-icons.8833fc2200d3822f96e9.css

slideshare-icons.8833fc2200d3822f96e9.css

37 ms

runtime.66446f579e40f23f2f48.js

runtime.66446f579e40f23f2f48.js

46 ms

combined_jquery.13b002473b8f9eb07902.js

combined_jquery.13b002473b8f9eb07902.js

49 ms

core-utils.a47fa96752342caa5877.js

core-utils.a47fa96752342caa5877.js

26 ms

global.583370d94a5b6c13d8c2.js

global.583370d94a5b6c13d8c2.js

37 ms

modal_share.4f420759c85553a9472b.css

modal_share.4f420759c85553a9472b.css

26 ms

share-clipboard-modal.a9abc0e857ee432d7819.css

share-clipboard-modal.a9abc0e857ee432d7819.css

25 ms

mobile_list_items.855daa4963cf55d9a7f2.css

mobile_list_items.855daa4963cf55d9a7f2.css

26 ms

jquery.scrollTo-1.4.4.min.2aa007e30b4b1942edbc.js

jquery.scrollTo-1.4.4.min.2aa007e30b4b1942edbc.js

24 ms

combined_analytics.4084b434117f5d148660.js

combined_analytics.4084b434117f5d148660.js

33 ms

combined_base.96db79f095adfaabaf12.js

combined_base.96db79f095adfaabaf12.js

32 ms

combined_foundation.556f5f5f942166f79aef.js

combined_foundation.556f5f5f942166f79aef.js

25 ms

combined_player.1aa966d69843d108d291.js

combined_player.1aa966d69843d108d291.js

32 ms

page-view.cb6e2c326b61b274ede6.js

page-view.cb6e2c326b61b274ede6.js

33 ms

JWT-100-Things-to-Watch-in-2012-1-320.jpg

JWT-100-Things-to-Watch-in-2012-1-320.jpg

73 ms

JWT-100-Things-to-Watch-in-2012-2-320.jpg

JWT-100-Things-to-Watch-in-2012-2-320.jpg

6 ms

JWT-100-Things-to-Watch-in-2012-3-320.jpg

JWT-100-Things-to-Watch-in-2012-3-320.jpg

6 ms

slideshare-icons-fa2b4fc5febb408f90e1.woff

slideshare-icons-fa2b4fc5febb408f90e1.woff

3 ms

CC+orange.png

CC+orange.png

4 ms

loading.gif

loading.gif

24 ms

overlay-arrow-left.png

overlay-arrow-left.png

12 ms

overlay-arrow-right.png

overlay-arrow-right.png

16 ms

Accessibility Review

12thday.co.uk accessibility score

94

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Best Practices

12thday.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

12thday.co.uk SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise 12thday.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that 12thday.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

12thday.co.uk

Open Graph description is not detected on the main page of 12th Day. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: