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256media.ie screenshot

Report Summary

  • 37

    Performance

    Renders faster than
    56% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

256media.ie

256 - We’re The Content Marketing Institute’s Agency of the Year.

Page Load Speed

4.5 sec in total

First Response

137 ms

Resources Loaded

2.5 sec

Page Rendered

1.9 sec

256media.ie screenshot

About Website

Welcome to 256media.ie homepage info - get ready to check 256 Media best content for Ireland right away, or after learning these important things about 256media.ie

Grow brand love and drive revenue through stories. World-class content marketing, social, inbound and digital.

Visit 256media.ie

Key Findings

We analyzed 256media.ie page load time and found that the first response time was 137 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

256media.ie performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value4.7 s

33/100

25%

SI (Speed Index)

Value6.8 s

34/100

10%

TBT (Total Blocking Time)

Value1,000 ms

27/100

30%

CLS (Cumulative Layout Shift)

Value0.056

98/100

15%

TTI (Time to Interactive)

Value13.0 s

12/100

10%

Network Requests Diagram

256media.ie

137 ms

www.256content.com

166 ms

auto-blocking.js

94 ms

jquery-1.11.2.js

39 ms

main.css

51 ms

Our browser made a total of 102 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original 256media.ie, 89% (91 requests) were made to 256content.com and 2% (2 requests) were made to Cdn.jsdelivr.net. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source 256content.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 280.5 kB (7%)

Content Size

4.1 MB

After Optimization

3.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of 256media.ie main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 163.8 kB

  • Original 185.4 kB
  • After minification 168.1 kB
  • After compression 21.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 163.8 kB or 88% of the original size.

Image Optimization

-3%

Potential reduce by 97.1 kB

  • Original 3.8 MB
  • After minification 3.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. 256 Media images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 8.1 kB

  • Original 99.9 kB
  • After minification 99.9 kB
  • After compression 91.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-28%

Potential reduce by 11.4 kB

  • Original 40.3 kB
  • After minification 40.3 kB
  • After compression 28.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. 256media.ie needs all CSS files to be minified and compressed as it can save up to 11.4 kB or 28% of the original size.

Requests Breakdown

Number of requests can be reduced by 37 (39%)

Requests Now

95

After Optimization

58

  • Images
  • JavaScript
  • CSS

The browser has sent 95 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 256 Media. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

256media.ie

256media.ie

137 ms

www.256content.com

www.256content.com

166 ms

auto-blocking.js

auto-blocking.js

94 ms

jquery-1.11.2.js

jquery-1.11.2.js

39 ms

main.css

main.css

51 ms

module_81130466189_menu-section.min.css

module_81130466189_menu-section.min.css

54 ms

module_81241540877_video-slider-mobile.min.css

module_81241540877_video-slider-mobile.min.css

46 ms

swiper-bundle.min.css

swiper-bundle.min.css

55 ms

module_92772378462_Quote.min.css

module_92772378462_Quote.min.css

71 ms

module_81878407842_services-panel.min.css

module_81878407842_services-panel.min.css

74 ms

module_81130466196_related-blog-posts.min.css

module_81130466196_related-blog-posts.min.css

114 ms

module_84976471718_awards-cards.css

module_84976471718_awards-cards.css

86 ms

module_84977773138_sector-expertise.min.css

module_84977773138_sector-expertise.min.css

86 ms

module_81122361524_custom-spacing.min.css

module_81122361524_custom-spacing.min.css

115 ms

module_81130466187_logo-slider.min.css

module_81130466187_logo-slider.min.css

115 ms

module_93159469882_Footer.min.css

module_93159469882_Footer.min.css

121 ms

swiper-bundle.min.css

swiper-bundle.min.css

31 ms

swiper-bundle.min.js

swiper-bundle.min.js

46 ms

embed.js

embed.js

35 ms

aos.min.js

aos.min.js

116 ms

main.min.js

main.min.js

115 ms

project.js

project.js

114 ms

module_81130466189_menu-section.min.js

module_81130466189_menu-section.min.js

193 ms

swiper-bundle.min.js

swiper-bundle.min.js

195 ms

v2.js

v2.js

196 ms

401678.js

401678.js

297 ms

index.js

index.js

200 ms

Giff-Logo.gif

Giff-Logo.gif

813 ms

256-logo--white.png

256-logo--white.png

249 ms

quotemark.png

quotemark.png

127 ms

quotemark2.svg

quotemark2.svg

128 ms

Asset%202-100%201-1.png

Asset%202-100%201-1.png

249 ms

image-Aug-08-2022-10-52-55-32-PM.png

image-Aug-08-2022-10-52-55-32-PM.png

130 ms

data_analytics_card.jpg

data_analytics_card.jpg

132 ms

social_service_tiles.png

social_service_tiles.png

134 ms

image-Aug-08-2022-10-54-15-90-PM.png

image-Aug-08-2022-10-54-15-90-PM.png

136 ms

shine_services_tile.png

shine_services_tile.png

134 ms

Social-Media-Services.jpg

Social-Media-Services.jpg

137 ms

education-case-study.png

education-case-study.png

611 ms

The-Gender-Pension-Gap.jpg

The-Gender-Pension-Gap.jpg

227 ms

Escher-1.jpg

Escher-1.jpg

492 ms

Failte-Ireland-Woman-in-Tourism-Careers.jpg

Failte-Ireland-Woman-in-Tourism-Careers.jpg

257 ms

Irish-Life-Influencers-1.jpg

Irish-Life-Influencers-1.jpg

268 ms

Keelings1000X1000.jpg

Keelings1000X1000.jpg

271 ms

failte-case-study-1.jpg

failte-case-study-1.jpg

286 ms

irish_life.jpg

irish_life.jpg

294 ms

christmas_vodafone.jpg

christmas_vodafone.jpg

306 ms

fyffes-case-study-2.jpg

fyffes-case-study-2.jpg

316 ms

vizor_TH.jpg

vizor_TH.jpg

611 ms

MYCU1000X1000.jpg

MYCU1000X1000.jpg

336 ms

256-trophy-1.png

256-trophy-1.png

382 ms

256-trophy.png

256-trophy.png

668 ms

256-globe-icon.svg

256-globe-icon.svg

411 ms

256-cloud-icon.svg

256-cloud-icon.svg

440 ms

256-piggy-icon.svg

256-piggy-icon.svg

471 ms

256-suitcase-icon.svg

256-suitcase-icon.svg

507 ms

256-book-icon.svg

256-book-icon.svg

539 ms

regular.woff

regular.woff

673 ms

500.woff

500.woff

541 ms

300.woff

300.woff

581 ms

700.woff

700.woff

492 ms

PAJJhLM6sSoWKfWCAAwDAjgbRAAB42mNgYGBkAIIbCZo5IPrmUn0hGA0AO8EFTQAA

PAJJhLM6sSoWKfWCAAwDAjgbRAAB42mNgYGBkAIIbCZo5IPrmUn0hGA0AO8EFTQAA

13 ms

256-cart-icon.svg

256-cart-icon.svg

490 ms

diagonal%20bg.png

diagonal%20bg.png

528 ms

ss_logo_Failte.jpg

ss_logo_Failte.jpg

736 ms

ss_logo_IL.jpg

ss_logo_IL.jpg

797 ms

ss_logo_UL.jpg

ss_logo_UL.jpg

743 ms

ss_logo_Vizor.jpg

ss_logo_Vizor.jpg

848 ms

Group.png

Group.png

574 ms

Group%20%281%29.png

Group%20%281%29.png

594 ms

Group%201-1.png

Group%201-1.png

638 ms

01Failte-1.png

01Failte-1.png

679 ms

collectedforms.js

collectedforms.js

129 ms

banner.js

banner.js

79 ms

leadflows.js

leadflows.js

61 ms

conversations-embed.js

conversations-embed.js

56 ms

fb.js

fb.js

57 ms

401678.js

401678.js

154 ms

02Irish_Life.png

02Irish_Life.png

836 ms

masterdcard-2.png

masterdcard-2.png

846 ms

04university-of-limerick-logo.png

04university-of-limerick-logo.png

674 ms

05scorebuddy.png

05scorebuddy.png

659 ms

06vizor.png

06vizor.png

712 ms

corehr-1.png

corehr-1.png

979 ms

dsb-1-1.png

dsb-1-1.png

921 ms

dublin-1.png

dublin-1.png

773 ms

ebs-2-1.png

ebs-2-1.png

716 ms

EI_Logo-1.png

EI_Logo-1.png

964 ms

escher.png

escher.png

784 ms

integrity-1-1.png

integrity-1-1.png

740 ms

glanbia.png

glanbia.png

770 ms

kellogs-1.png

kellogs-1.png

739 ms

lisney-1.png

lisney-1.png

902 ms

loyaltybuild-1.png

loyaltybuild-1.png

919 ms

norton.png

norton.png

723 ms

pallas-1.png

pallas-1.png

753 ms

weir-1.png

weir-1.png

1004 ms

statwolf-1.png

statwolf-1.png

864 ms

special-1-1.png

special-1-1.png

793 ms

vodafone.png

vodafone.png

936 ms

Footer.jpg

Footer.jpg

793 ms

logo%20(1).png

logo%20(1).png

798 ms

Accessibility Review

256media.ie accessibility score

91

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

256media.ie best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

256media.ie SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise 256media.ie can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that 256media.ie main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

256media.ie

Open Graph data is detected on the main page of 256 Media. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: