Tools & Wizards About Us
adido-digital.co.uk screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

adido-digital.co.uk

Adido - Web Design & Digital Marketing Agency Bournemouth - Adido Digital

Page Load Speed

3.2 sec in total

First Response

334 ms

Resources Loaded

2.1 sec

Page Rendered

729 ms

adido-digital.co.uk screenshot

About Website

Visit adido-digital.co.uk now to see the best up-to-date Adido Digital content for India and also check out these interesting facts you probably never knew about adido-digital.co.uk

Looking for a digital marketing agency in Bournemouth providing best in class web design, SEO, PPC and analytics? Contact us on 01202 586300 to learn more!

Visit adido-digital.co.uk

Key Findings

We analyzed Adido-digital.co.uk page load time and found that the first response time was 334 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

adido-digital.co.uk performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

11/100

10%

LCP (Largest Contentful Paint)

Value11.3 s

0/100

25%

SI (Speed Index)

Value7.6 s

25/100

10%

TBT (Total Blocking Time)

Value1,090 ms

24/100

30%

CLS (Cumulative Layout Shift)

Value0.015

100/100

15%

TTI (Time to Interactive)

Value15.8 s

6/100

10%

Network Requests Diagram

adido-digital.co.uk

334 ms

www.adido-digital.co.uk

888 ms

gtm.js

63 ms

inject-v3.min.js

25 ms

css

33 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 10% of them (4 requests) were addressed to the original Adido-digital.co.uk, 63% (26 requests) were made to Cdn.adido-digital.co.uk and 12% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (888 ms) belongs to the original domain Adido-digital.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 699.9 kB (27%)

Content Size

2.6 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adido-digital.co.uk main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 87.6 kB

  • Original 101.8 kB
  • After minification 68.3 kB
  • After compression 14.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 33.5 kB, which is 33% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 87.6 kB or 86% of the original size.

Image Optimization

-12%

Potential reduce by 234.3 kB

  • Original 2.0 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Adido Digital needs image optimization as it can save up to 234.3 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-66%

Potential reduce by 141.9 kB

  • Original 215.2 kB
  • After minification 215.2 kB
  • After compression 73.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 141.9 kB or 66% of the original size.

CSS Optimization

-86%

Potential reduce by 236.1 kB

  • Original 272.9 kB
  • After minification 271.5 kB
  • After compression 36.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adido-digital.co.uk needs all CSS files to be minified and compressed as it can save up to 236.1 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (15%)

Requests Now

34

After Optimization

29

  • Images
  • JavaScript
  • CSS

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adido Digital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

adido-digital.co.uk

adido-digital.co.uk

334 ms

www.adido-digital.co.uk

www.adido-digital.co.uk

888 ms

gtm.js

gtm.js

63 ms

inject-v3.min.js

inject-v3.min.js

25 ms

css

css

33 ms

styles.min.css

styles.min.css

577 ms

greenpeace-logo-2-white.svg

greenpeace-logo-2-white.svg

67 ms

feefo-logo-white.svg

feefo-logo-white.svg

76 ms

work-godminster.svg

work-godminster.svg

89 ms

award-UK-Biddable-Media-2021.png

award-UK-Biddable-Media-2021.png

93 ms

Award-UK-Search-Awards-2020-finalist.svg

Award-UK-Search-Awards-2020-finalist.svg

88 ms

award-UK-Search-Awards-2019.svg

award-UK-Search-Awards-2019.svg

107 ms

award-UK-Agency-Awards-2018.svg

award-UK-Agency-Awards-2018.svg

58 ms

award-TTMA-2020-Shortlist.svg

award-TTMA-2020-Shortlist.svg

66 ms

award-Travolution-2020.svg

award-Travolution-2020.svg

81 ms

partner-modx-2.svg

partner-modx-2.svg

76 ms

partner-laravel.jpg

partner-laravel.jpg

85 ms

Google-Partner-Adido.jpg

Google-Partner-Adido.jpg

117 ms

microsoft-advertising-partner-badge.png

microsoft-advertising-partner-badge.png

638 ms

partner-aws.png

partner-aws.png

123 ms

shopware_logo_blue.svg

shopware_logo_blue.svg

152 ms

main.min.js

main.min.js

203 ms

iframe_api

iframe_api

96 ms

api.js

api.js

80 ms

service-web-design.jpg

service-web-design.jpg

29 ms

greenpeace-adido-case-study.jpg

greenpeace-adido-case-study.jpg

84 ms

Feefo-appoints-Adido-performance-marketing.png

Feefo-appoints-Adido-performance-marketing.png

85 ms

case-study-godminster.jpg

case-study-godminster.jpg

85 ms

How-to-know-if-SEO-is-working-banner.jpg

How-to-know-if-SEO-is-working-banner.jpg

69 ms

Adsmart.png

Adsmart.png

83 ms

ecommerce-site-structure-graph-banner-min.jpg

ecommerce-site-structure-graph-banner-min.jpg

83 ms

sector-travel-3.jpg

sector-travel-3.jpg

110 ms

sector-b2b.jpg

sector-b2b.jpg

109 ms

sector-b2c.jpg

sector-b2c.jpg

109 ms

sector-ecommerce.jpg

sector-ecommerce.jpg

133 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

31 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVQ.woff

42 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVQ.woff

68 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVQ.woff

84 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVQ.woff

85 ms

www-widgetapi.js

www-widgetapi.js

4 ms

Accessibility Review

adido-digital.co.uk accessibility score

85

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

adido-digital.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

adido-digital.co.uk SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adido-digital.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adido-digital.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adido-digital.co.uk

Open Graph data is detected on the main page of Adido Digital. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: