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ads-pipe.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

ads-pipe.com

Advanced Drainage Systems | Leading Pipe & Water Management Solutions

Page Load Speed

4.2 sec in total

First Response

332 ms

Resources Loaded

3 sec

Page Rendered

833 ms

ads-pipe.com screenshot

About Website

Welcome to ads-pipe.com homepage info - get ready to check Ads Pipe best content for United States right away, or after learning these important things about ads-pipe.com

Advanced Drainage Systems provides high-performing, durable pipe and innovative stormwater management solutions. Discover our industry-leading products today.

Visit ads-pipe.com

Key Findings

We analyzed Ads-pipe.com page load time and found that the first response time was 332 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

ads-pipe.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value49.1 s

0/100

25%

SI (Speed Index)

Value16.6 s

0/100

10%

TBT (Total Blocking Time)

Value5,190 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.034

100/100

15%

TTI (Time to Interactive)

Value36.4 s

0/100

10%

Network Requests Diagram

www.adspipe.com

332 ms

osano.js

382 ms

adelphic_universal_pixel.js

45 ms

answers.css

74 ms

answerstemplates.compiled.min.js

96 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Ads-pipe.com, 12% (11 requests) were made to Youtube.com and 8% (7 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (928 ms) relates to the external source Adspipe.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (12%)

Content Size

9.5 MB

After Optimization

8.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ads-pipe.com main page is 9.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 8.7 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 74.6 kB

  • Original 93.4 kB
  • After minification 85.3 kB
  • After compression 18.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 74.6 kB or 80% of the original size.

Image Optimization

-13%

Potential reduce by 1.1 MB

  • Original 8.7 MB
  • After minification 7.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Ads Pipe needs image optimization as it can save up to 1.1 MB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 7.2 kB

  • Original 638.8 kB
  • After minification 638.8 kB
  • After compression 631.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 19 B

  • Original 104.8 kB
  • After minification 104.8 kB
  • After compression 104.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ads-pipe.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 50 (62%)

Requests Now

81

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ads Pipe. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 46 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.adspipe.com

www.adspipe.com

332 ms

osano.js

osano.js

382 ms

adelphic_universal_pixel.js

adelphic_universal_pixel.js

45 ms

answers.css

answers.css

74 ms

answerstemplates.compiled.min.js

answerstemplates.compiled.min.js

96 ms

answers.min.js

answers.min.js

148 ms

iwg5pcp.css

iwg5pcp.css

46 ms

css2

css2

54 ms

adspipe.css

adspipe.css

32 ms

14cb46f1a4.js

14cb46f1a4.js

114 ms

api.js

api.js

54 ms

ADSPipetoolkit

ADSPipetoolkit

76 ms

ADSPipefrontend

ADSPipefrontend

55 ms

WebResource.axd

WebResource.axd

62 ms

gtm.js

gtm.js

183 ms

p.css

p.css

22 ms

recaptcha__en.js

recaptcha__en.js

244 ms

sdk.js

sdk.js

139 ms

logo-sm.png

logo-sm.png

72 ms

mp3JVGkmBOs

mp3JVGkmBOs

313 ms

flowers.png

flowers.png

767 ms

ads-recognized-as-one-of-newsweek's-most-responsible-companies.png

ads-recognized-as-one-of-newsweek's-most-responsible-companies.png

917 ms

wavy-bg.png

wavy-bg.png

228 ms

weblarge-png-blue-water.jpg

weblarge-png-blue-water.jpg

227 ms

pipe-value-tool7cb333225c854867a5ff687c29f32d22.png

pipe-value-tool7cb333225c854867a5ff687c29f32d22.png

734 ms

waterdroplets@2x.png

waterdroplets@2x.png

460 ms

capture_v2_long.gif

capture_v2_long.gif

301 ms

conveyance_long_v2.gif

conveyance_long_v2.gif

367 ms

storage_long_v2.gif

storage_long_v2.gif

345 ms

treatment_long_v2.gif

treatment_long_v2.gif

456 ms

capture_v2_short.gif

capture_v2_short.gif

456 ms

conveyance_short.gif

conveyance_short.gif

768 ms

storage_short.gif

storage_short.gif

734 ms

treatment_short.gif

treatment_short.gif

735 ms

crosssell_img@2x.png

crosssell_img@2x.png

928 ms

promo-ph-3.png

promo-ph-3.png

767 ms

logo-sm.png

logo-sm.png

766 ms

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyD9A99d.ttf

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyD9A99d.ttf

191 ms

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyAaBN9d.ttf

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyAaBN9d.ttf

308 ms

Aeonik-Bold.woff

Aeonik-Bold.woff

768 ms

Aeonik-Regular.woff

Aeonik-Regular.woff

769 ms

Aeonik-Light.woff

Aeonik-Light.woff

768 ms

sdk.js

sdk.js

100 ms

js

js

253 ms

analytics.js

analytics.js

254 ms

insight.min.js

insight.min.js

250 ms

bat.js

bat.js

253 ms

hotjar-2445629.js

hotjar-2445629.js

559 ms

destination

destination

165 ms

destination

destination

208 ms

pixel.js

pixel.js

161 ms

destination

destination

238 ms

destination

destination

239 ms

destination

destination

239 ms

fbevents.js

fbevents.js

92 ms

ytag.min.js

ytag.min.js

124 ms

pd.js

pd.js

235 ms

www-player.css

www-player.css

11 ms

www-embed-player.js

www-embed-player.js

10 ms

base.js

base.js

10 ms

iframe_api

iframe_api

149 ms

mp3JVGkmBOs

mp3JVGkmBOs

427 ms

232628457806572

232628457806572

113 ms

activityi;src=9558308;type=pixel0;cat=audie0;ord=2316802843846;npa=0;auiddc=1416964875.1715632016;pscdl=noapi;frm=0;gtm=45fe4580z877964703za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.adspipe.com%2F

activityi;src=9558308;type=pixel0;cat=audie0;ord=2316802843846;npa=0;auiddc=1416964875.1715632016;pscdl=noapi;frm=0;gtm=45fe4580z877964703za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.adspipe.com%2F

475 ms

rp.gif

rp.gif

324 ms

432 ms

343 ms

295 ms

www-widgetapi.js

www-widgetapi.js

194 ms

247142938058026

247142938058026

256 ms

236 ms

analytics

analytics

234 ms

collect

collect

108 ms

183 ms

www-player.css

www-player.css

99 ms

www-embed-player.js

www-embed-player.js

69 ms

base.js

base.js

196 ms

modules.1a30a0a67c3c23c13060.js

modules.1a30a0a67c3c23c13060.js

426 ms

collect

collect

390 ms

up.js

up.js

322 ms

src=9558308;type=pixel0;cat=audie0;ord=2316802843846;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe4580z877964703za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.adspipe.com%2F

src=9558308;type=pixel0;cat=audie0;ord=2316802843846;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe4580z877964703za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.adspipe.com%2F

339 ms

analytics

analytics

458 ms

285 ms

ad_status.js

ad_status.js

296 ms

8bwowYG5RNtA9FhY8KreTMIyRq72TB8rCtAEZTTrOhQ.js

8bwowYG5RNtA9FhY8KreTMIyRq72TB8rCtAEZTTrOhQ.js

67 ms

embed.js

embed.js

21 ms

id

id

168 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

166 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

171 ms

Create

Create

28 ms

GenerateIT

GenerateIT

15 ms

83 ms

Accessibility Review

ads-pipe.com accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

ads-pipe.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

ads-pipe.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ads-pipe.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ads-pipe.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ads-pipe.com

Open Graph data is detected on the main page of Ads Pipe. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: