Tools & Wizards About Us
adsoftdirect.com screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 56

    Accessibility

    Visual factors better than
    that of 24% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

adsoftdirect.com

Local Marketing Automation | Adsoft Direct | Marketing That Delivers

Page Load Speed

2.5 sec in total

First Response

156 ms

Resources Loaded

2 sec

Page Rendered

330 ms

adsoftdirect.com screenshot

About Website

Visit adsoftdirect.com now to see the best up-to-date Adsoft Direct content and also check out these interesting facts you probably never knew about adsoftdirect.com

AdSoft Direct provides local marketing automation in the cloud for organizations that have geographically dispersed offices, locations, and teams across the

Visit adsoftdirect.com

Key Findings

We analyzed Adsoftdirect.com page load time and found that the first response time was 156 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

adsoftdirect.com performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

7/100

10%

LCP (Largest Contentful Paint)

Value6.1 s

12/100

25%

SI (Speed Index)

Value5.8 s

49/100

10%

TBT (Total Blocking Time)

Value490 ms

59/100

30%

CLS (Cumulative Layout Shift)

Value0.147

77/100

15%

TTI (Time to Interactive)

Value9.1 s

33/100

10%

Network Requests Diagram

www.adsoftdirect.com

156 ms

style.css

82 ms

css

17 ms

jquery-1.2.3.pack.js

63 ms

global.js

42 ms

Our browser made a total of 100 requests to load all elements on the main page. We found that 74% of them (74 requests) were addressed to the original Adsoftdirect.com, 5% (5 requests) were made to Cdn.shareaholic.com and 3% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (533 ms) relates to the external source Clientstaging14.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 776.9 kB (39%)

Content Size

2.0 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adsoftdirect.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 45.1 kB

  • Original 57.6 kB
  • After minification 49.5 kB
  • After compression 12.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.1 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 45.1 kB or 78% of the original size.

Image Optimization

-29%

Potential reduce by 389.6 kB

  • Original 1.3 MB
  • After minification 954.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Adsoft Direct needs image optimization as it can save up to 389.6 kB or 29% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-47%

Potential reduce by 224.6 kB

  • Original 473.7 kB
  • After minification 445.2 kB
  • After compression 249.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 224.6 kB or 47% of the original size.

CSS Optimization

-83%

Potential reduce by 117.7 kB

  • Original 141.5 kB
  • After minification 125.6 kB
  • After compression 23.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adsoftdirect.com needs all CSS files to be minified and compressed as it can save up to 117.7 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 58 (64%)

Requests Now

91

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 91 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adsoft Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.adsoftdirect.com

www.adsoftdirect.com

156 ms

style.css

style.css

82 ms

css

css

17 ms

jquery-1.2.3.pack.js

jquery-1.2.3.pack.js

63 ms

global.js

global.js

42 ms

conversion.js

conversion.js

68 ms

formidablepro.css

formidablepro.css

116 ms

style.css

style.css

43 ms

pagenavi-css.css

pagenavi-css.css

63 ms

wpp.css

wpp.css

63 ms

jquery.js

jquery.js

121 ms

jquery-migrate.min.js

jquery-migrate.min.js

118 ms

jquery.shareaholic-publishers-sb.min.js

jquery.shareaholic-publishers-sb.min.js

12 ms

atlantisjs.css

atlantisjs.css

39 ms

atlantis.js

atlantis.js

39 ms

jquery.min.js

jquery.min.js

8 ms

supersized.css

supersized.css

118 ms

jquery.easing.min.js

jquery.easing.min.js

118 ms

supersized.3.2.7.min.js

supersized.3.2.7.min.js

119 ms

flexslider.css

flexslider.css

119 ms

jquery.flexslider.js

jquery.flexslider.js

166 ms

comment-reply.min.js

comment-reply.min.js

72 ms

jquery.placeholder.js

jquery.placeholder.js

107 ms

formidable.min.js

formidable.min.js

107 ms

191 ms

ga.js

ga.js

48 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

124 ms

arrow_reg.gif

arrow_reg.gif

180 ms

arrow_hover.gif

arrow_hover.gif

181 ms

jquery.min.js

jquery.min.js

153 ms

shareaholic-analytics.js

shareaholic-analytics.js

140 ms

__utm.gif

__utm.gif

129 ms

sprite.png

sprite.png

139 ms

ajax_loader.gif

ajax_loader.gif

533 ms

pumpkin.js

pumpkin.js

114 ms

frescochat.js

frescochat.js

113 ms

logo-bkg.png

logo-bkg.png

113 ms

logo.png

logo.png

116 ms

top-border.png

top-border.png

113 ms

top-border-bkg.png

top-border-bkg.png

117 ms

submit.png

submit.png

118 ms

top-tab.png

top-tab.png

119 ms

lock.png

lock.png

118 ms

linkedin.png

linkedin.png

119 ms

twitter.png

twitter.png

120 ms

facebook.png

facebook.png

121 ms

google-plus.png

google-plus.png

122 ms

sub-menu.png

sub-menu.png

122 ms

hero-shadow.png

hero-shadow.png

122 ms

AdSoft_Direct_Local_Marketing_Automation_Direct_Mail_Software.png

AdSoft_Direct_Local_Marketing_Automation_Direct_Mail_Software.png

140 ms

AdSoft_Direct_Local_Marketing_Automation_Direct_Mail_Map.png

AdSoft_Direct_Local_Marketing_Automation_Direct_Mail_Map.png

142 ms

movie_teaser.jpg

movie_teaser.jpg

123 ms

adsoft_direct_local_marketing_automation_team_photo.png

adsoft_direct_local_marketing_automation_team_photo.png

155 ms

contact-icon.png

contact-icon.png

123 ms

content-bkg.png

content-bkg.png

123 ms

highlight-shadow.png

highlight-shadow.png

138 ms

image.php

image.php

138 ms

highlight-title.png

highlight-title.png

137 ms

highlight-button.png

highlight-button.png

142 ms

image.php

image.php

142 ms

image.php

image.php

144 ms

hero-button-bkg.png

hero-button-bkg.png

154 ms

service-pod-shadow.png

service-pod-shadow.png

155 ms

side-bkg.png

side-bkg.png

154 ms

icon-bkg.png

icon-bkg.png

156 ms

all-icon-bkg.png

all-icon-bkg.png

159 ms

service-9.png

service-9.png

120 ms

words-shadow.png

words-shadow.png

121 ms

texgyreheroscn-regular-webfont.woff

texgyreheroscn-regular-webfont.woff

122 ms

headline-bkg.png

headline-bkg.png

68 ms

Adsoft_direct_local_marketing_automation_anthropologiecatalog.jpg

Adsoft_direct_local_marketing_automation_anthropologiecatalog.jpg

68 ms

retweeting-is-an-important-part-of-maximizing-your-social-media-pres_16001203_40011596_0_14112394_500.jpg

retweeting-is-an-important-part-of-maximizing-your-social-media-pres_16001203_40011596_0_14112394_500.jpg

111 ms

businesses-can-use-direct-mail-marketing-to-see-how-interested-a-new_16001203_40011448_0_14108684_500.jpg

businesses-can-use-direct-mail-marketing-to-see-how-interested-a-new_16001203_40011448_0_14108684_500.jpg

88 ms

side-shadow.png

side-shadow.png

87 ms

customer-icon.png

customer-icon.png

88 ms

top-quote.png

top-quote.png

87 ms

bottom-quote.png

bottom-quote.png

86 ms

bottom-bkg.png

bottom-bkg.png

103 ms

local_marketing_automation_adsoft_direct_marketing_that_delivers.jpg

local_marketing_automation_adsoft_direct_marketing_that_delivers.jpg

124 ms

progress.gif

progress.gif

170 ms

shareaholic_analytics.js

shareaholic_analytics.js

15 ms

32 ms

wp-loader.js

wp-loader.js

6 ms

ga.js

ga.js

17 ms

header-notifications.js

header-notifications.js

32 ms

xdmStore.js

xdmStore.js

3 ms

remote.html

remote.html

3 ms

notifications.css

notifications.css

4 ms

res-css-large.css

res-css-large.css

23 ms

res-css.css

res-css.css

22 ms

hero-bkg.png

hero-bkg.png

24 ms

analytics_frame.html

analytics_frame.html

32 ms

ajax_loader.gif

ajax_loader.gif

222 ms

wp-loader.js

wp-loader.js

2 ms

man.png

man.png

23 ms

speech.png

speech.png

23 ms

phone.png

phone.png

25 ms

message.png

message.png

25 ms

big-submit.png

big-submit.png

25 ms

mixer.gif

mixer.gif

21 ms

Accessibility Review

adsoftdirect.com accessibility score

56

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

adsoftdirect.com best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

adsoftdirect.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adsoftdirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Adsoftdirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adsoftdirect.com

Open Graph description is not detected on the main page of Adsoft Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: