Tools & Wizards About Us
advertising.amazon.sg screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

advertising.amazon.sg

Amazon Ads: Online advertising for businesses of all sizes

Page Load Speed

2 sec in total

First Response

164 ms

Resources Loaded

941 ms

Page Rendered

856 ms

advertising.amazon.sg screenshot

About Website

Click here to check amazing Advertising Amazon content for Singapore. Otherwise, check out these important facts you probably never knew about advertising.amazon.sg

Grow your business and increase sales with online advertising solutions that help you find, attract, and engage customers on and off Amazon.

Visit advertising.amazon.sg

Key Findings

We analyzed Advertising.amazon.sg page load time and found that the first response time was 164 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

advertising.amazon.sg performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value9.3 s

1/100

25%

SI (Speed Index)

Value5.3 s

59/100

10%

TBT (Total Blocking Time)

Value420 ms

66/100

30%

CLS (Cumulative Layout Shift)

Value0.47

18/100

15%

TTI (Time to Interactive)

Value10.1 s

26/100

10%

Network Requests Diagram

advertising.amazon.sg

164 ms

advertising.amazon.sg

256 ms

advertising.amazon.com

158 ms

31Y9lqhQ9OL.js

30 ms

71O3bS6IRDL.js

96 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 4% of them (2 requests) were addressed to the original Advertising.amazon.sg, 67% (31 requests) were made to M.media-amazon.com and 11% (5 requests) were made to D2h1qfxg5j5pfv.cloudfront.net. The less responsive or slowest element that took the longest time to load (256 ms) belongs to the original domain Advertising.amazon.sg.

Page Optimization Overview & Recommendations

Page size can be reduced by 868.7 kB (50%)

Content Size

1.7 MB

After Optimization

854.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Advertising.amazon.sg main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 182.9 kB

  • Original 238.1 kB
  • After minification 236.8 kB
  • After compression 55.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 182.9 kB or 77% of the original size.

Image Optimization

-0%

Potential reduce by 215 B

  • Original 236.8 kB
  • After minification 236.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Advertising Amazon images are well optimized though.

JavaScript Optimization

-56%

Potential reduce by 685.3 kB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 529.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 685.3 kB or 56% of the original size.

CSS Optimization

-1%

Potential reduce by 198 B

  • Original 33.4 kB
  • After minification 33.4 kB
  • After compression 33.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advertising.amazon.sg has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 13 (33%)

Requests Now

39

After Optimization

26

  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advertising Amazon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

advertising.amazon.sg

advertising.amazon.sg

164 ms

advertising.amazon.sg

advertising.amazon.sg

256 ms

advertising.amazon.com

advertising.amazon.com

158 ms

31Y9lqhQ9OL.js

31Y9lqhQ9OL.js

30 ms

71O3bS6IRDL.js

71O3bS6IRDL.js

96 ms

11z3aNnmJZL.js

11z3aNnmJZL.js

94 ms

51pbTJ70rpL.css

51pbTJ70rpL.css

44 ms

index_bundle.js

index_bundle.js

37 ms

alloy.min.js

alloy.min.js

32 ms

assets-A20mV2.css

assets-A20mV2.css

34 ms

assets-A20mV2.js

assets-A20mV2.js

41 ms

localization

localization

92 ms

116BrzCLSqL.js

116BrzCLSqL.js

93 ms

91viEqC-BHL.js

91viEqC-BHL.js

150 ms

01f4MQlZ8YL.js

01f4MQlZ8YL.js

94 ms

813UICFdgIL.js

813UICFdgIL.js

102 ms

41uodUIVd2L.js

41uodUIVd2L.js

100 ms

A381WA5GOSXMH7:139-7472322-9377460:833S52QGT4EYD6NB8BZW$uedata=s:%2Fuedata%2Fuedata%3Fstaticb%26id%3D833S52QGT4EYD6NB8BZW:0

A381WA5GOSXMH7:139-7472322-9377460:833S52QGT4EYD6NB8BZW$uedata=s:%2Fuedata%2Fuedata%3Fstaticb%26id%3D833S52QGT4EYD6NB8BZW:0

149 ms

Blue_Phone_Browsing_Poster.jpg

Blue_Phone_Browsing_Poster.jpg

69 ms

reachIcon_HP._SL100_FMwebp_._TTW_.jpg

reachIcon_HP._SL100_FMwebp_._TTW_.jpg

66 ms

trafficIcon_HP._SL100_FMwebp_._TTW_.jpg

trafficIcon_HP._SL100_FMwebp_._TTW_.jpg

66 ms

salesIcon_HP._SL100_FMwebp_._TTW_.jpg

salesIcon_HP._SL100_FMwebp_._TTW_.jpg

69 ms

loyaltyIcon_HP._SL100_FMwebp_._TTW_.jpg

loyaltyIcon_HP._SL100_FMwebp_._TTW_.jpg

100 ms

dotToArrowRightMobileRoyal._SL100_FMwebp_._TTW_.png

dotToArrowRightMobileRoyal._SL100_FMwebp_._TTW_.png

100 ms

thumbnailSponsoredBrandVideo1X._BL10_FMwebp_._TTW_.png

thumbnailSponsoredBrandVideo1X._BL10_FMwebp_._TTW_.png

120 ms

thumbnailSponsoredBrands_onNorthernLights._BL10_FMwebp_._TTW_.jpg

thumbnailSponsoredBrands_onNorthernLights._BL10_FMwebp_._TTW_.jpg

228 ms

thumbnailSponsoredDisplay_onCrispBreeze._BL10_FMwebp_._TTW_.jpg

thumbnailSponsoredDisplay_onCrispBreeze._BL10_FMwebp_._TTW_.jpg

120 ms

backgroundPillsMalibuBlue.jpg

backgroundPillsMalibuBlue.jpg

121 ms

Screenshot_2023-10-13_at_4.48.55_PM._BL10_FMwebp_._TTW_.png

Screenshot_2023-10-13_at_4.48.55_PM._BL10_FMwebp_._TTW_.png

121 ms

1092x730_refresh_creative_03._BL10_FMwebp_._TTW_.png

1092x730_refresh_creative_03._BL10_FMwebp_._TTW_.png

120 ms

unBoxedArticleThumbnailImg_03._BL10_FMwebp_._TTW_.jpg

unBoxedArticleThumbnailImg_03._BL10_FMwebp_._TTW_.jpg

226 ms

unBoxedArticleThumbnailImg_08._BL10_FMwebp_._TTW_.jpg

unBoxedArticleThumbnailImg_08._BL10_FMwebp_._TTW_.jpg

134 ms

1092x730_refresh_creative_01._BL10_FMwebp_._TTW_.png

1092x730_refresh_creative_01._BL10_FMwebp_._TTW_.png

213 ms

pillToDotCurveTopRightNiagara._BL10_FMwebp_._TTW_.png

pillToDotCurveTopRightNiagara._BL10_FMwebp_._TTW_.png

126 ms

Comprehensive_and_unique_supply_blue2x._TTW_._SL100_FMwebp_._TTW_.png

Comprehensive_and_unique_supply_blue2x._TTW_._SL100_FMwebp_._TTW_.png

131 ms

Amplification_blue2x._TTW_._SL100_FMwebp_._TTW_.png

Amplification_blue2x._TTW_._SL100_FMwebp_._TTW_.png

126 ms

Library_blue2x._TTW_._SL100_FMwebp_._TTW_.png

Library_blue2x._TTW_._SL100_FMwebp_._TTW_.png

130 ms

Blog_blue2x._TTW_._SL100_FMwebp_._TTW_.png

Blog_blue2x._TTW_._SL100_FMwebp_._TTW_.png

130 ms

Browsing_blue2x._TTW_._SL100_FMwebp_._TTW_.png

Browsing_blue2x._TTW_._SL100_FMwebp_._TTW_.png

132 ms

Certification_blue2x._TTW_._SL100_FMwebp_._TTW_.png

Certification_blue2x._TTW_._SL100_FMwebp_._TTW_.png

131 ms

AmazonEmber_Rg.ttf

AmazonEmber_Rg.ttf

91 ms

AmazonEmber_Lt.ttf

AmazonEmber_Lt.ttf

112 ms

AmazonEmberDisplay_Bd.ttf

AmazonEmberDisplay_Bd.ttf

52 ms

AmazonEmberDisplay_Rg.ttf

AmazonEmberDisplay_Rg.ttf

57 ms

31bJewCvY-L.js

31bJewCvY-L.js

4 ms

showads.v2.js

showads.v2.js

4 ms

Accessibility Review

advertising.amazon.sg accessibility score

90

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

advertising.amazon.sg best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

advertising.amazon.sg SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advertising.amazon.sg can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advertising.amazon.sg main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

advertising.amazon.sg

Open Graph data is detected on the main page of Advertising Amazon. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: