Report Summary

  • 48

    Performance

    Renders faster than
    66% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

advisorleads.co.uk

Echo Ads - We Generate Exclusive Real-Time Leads Using Google

Page Load Speed

2.5 sec in total

First Response

163 ms

Resources Loaded

1.7 sec

Page Rendered

559 ms

advisorleads.co.uk screenshot

About Website

Click here to check amazing Advisor Leads content. Otherwise, check out these important facts you probably never knew about advisorleads.co.uk

Echo Ads is the home of Exclusive Real-Time Leads. We work exclusively with Google to generate paid for search enquiries.

Visit advisorleads.co.uk

Key Findings

We analyzed Advisorleads.co.uk page load time and found that the first response time was 163 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

advisorleads.co.uk performance score

48

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value5.5 s

55/100

10%

TBT (Total Blocking Time)

Value410 ms

67/100

30%

CLS (Cumulative Layout Shift)

Value0.012

100/100

15%

TTI (Time to Interactive)

Value8.3 s

40/100

10%

Network Requests Diagram

advisorleads.co.uk

163 ms

www.leadcrowd.com

435 ms

css2

43 ms

af339e6ac0.js

76 ms

JqueryCore.js

162 ms

Our browser made a total of 77 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Advisorleads.co.uk, 38% (29 requests) were made to Leadcrowd.com and 18% (14 requests) were made to Reviewsonmywebsite.com. The less responsive or slowest element that took the longest time to load (580 ms) relates to the external source Leadcrowd.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (57%)

Content Size

1.9 MB

After Optimization

821.9 kB

In fact, the total size of Advisorleads.co.uk main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 188.8 kB

  • Original 211.4 kB
  • After minification 142.0 kB
  • After compression 22.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 69.3 kB, which is 33% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 188.8 kB or 89% of the original size.

Image Optimization

-64%

Potential reduce by 874.9 kB

  • Original 1.4 MB
  • After minification 499.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Advisor Leads needs image optimization as it can save up to 874.9 kB or 64% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-9%

Potential reduce by 28.3 kB

  • Original 299.1 kB
  • After minification 299.1 kB
  • After compression 270.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-18%

Potential reduce by 6.3 kB

  • Original 35.9 kB
  • After minification 32.0 kB
  • After compression 29.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advisorleads.co.uk needs all CSS files to be minified and compressed as it can save up to 6.3 kB or 18% of the original size.

Requests Breakdown

Number of requests can be reduced by 39 (71%)

Requests Now

55

After Optimization

16

The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advisor Leads. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

advisorleads.co.uk accessibility score

94

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

advisorleads.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

advisorleads.co.uk SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advisorleads.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advisorleads.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Advisor Leads. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: