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ahaa.org screenshot

Report Summary

  • 8

    Performance

    Renders faster than
    22% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

ahaa.org

Hispanic Marketing Council | Marketing Trade Organization

Page Load Speed

3.6 sec in total

First Response

63 ms

Resources Loaded

2.9 sec

Page Rendered

620 ms

ahaa.org screenshot

About Website

Click here to check amazing Ahaa content for United States. Otherwise, check out these important facts you probably never knew about ahaa.org

The Hispanic Marketing Council is the leader in Hispanic culture and marketing. We advocate for responsible and intentional investment in Hispanic marketing.

Visit ahaa.org

Key Findings

We analyzed Ahaa.org page load time and found that the first response time was 63 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

ahaa.org performance score

8

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

14/100

10%

LCP (Largest Contentful Paint)

Value23.5 s

0/100

25%

SI (Speed Index)

Value36.9 s

0/100

10%

TBT (Total Blocking Time)

Value1,980 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.387

27/100

15%

TTI (Time to Interactive)

Value92.4 s

0/100

10%

Network Requests Diagram

ahaa.org

63 ms

culturemarketingcouncil.org

43 ms

hispanicmarketingcouncil.org

376 ms

style.min.css

164 ms

wc-blocks-vendors-style.css

195 ms

Our browser made a total of 172 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Ahaa.org, 64% (110 requests) were made to Hispanicmarketingcouncil.org and 28% (48 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Hispanicmarketingcouncil.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.5 MB (7%)

Content Size

34.1 MB

After Optimization

31.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ahaa.org main page is 34.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 33.2 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 308.3 kB

  • Original 352.1 kB
  • After minification 345.6 kB
  • After compression 43.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 308.3 kB or 88% of the original size.

Image Optimization

-7%

Potential reduce by 2.2 MB

  • Original 33.2 MB
  • After minification 31.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ahaa images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 8.2 kB

  • Original 310.7 kB
  • After minification 310.7 kB
  • After compression 302.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 9.2 kB

  • Original 210.9 kB
  • After minification 210.9 kB
  • After compression 201.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ahaa.org has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 82 (70%)

Requests Now

117

After Optimization

35

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 117 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ahaa. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 51 to 1 for JavaScripts and from 33 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ahaa.org

ahaa.org

63 ms

culturemarketingcouncil.org

culturemarketingcouncil.org

43 ms

hispanicmarketingcouncil.org

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376 ms

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164 ms

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195 ms

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Accessibility Review

ahaa.org accessibility score

77

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

ahaa.org best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

ahaa.org SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ahaa.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ahaa.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ahaa.org

Open Graph data is detected on the main page of Ahaa. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: