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airwick.de screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

airwick.de

Air Wick Lufterfrischer & Raumdüfte | Home is in the Air | Air Wick DE

Page Load Speed

3.7 sec in total

First Response

250 ms

Resources Loaded

3.3 sec

Page Rendered

153 ms

airwick.de screenshot

About Website

Click here to check amazing Air Wick content for Germany. Otherwise, check out these important facts you probably never knew about airwick.de

Verleihen Sie Ihrem Zuhause mit den Lufterfrischern & Raumduftlösungen von Air Wick einen frischen & angenehmen Duft. Mehr zu allen Air Wick Produkten hier.

Visit airwick.de

Key Findings

We analyzed Airwick.de page load time and found that the first response time was 250 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

airwick.de performance score

0

Network Requests Diagram

airwick.de

250 ms

www.airwick.de

664 ms

943 ms

401 ms

578 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 67% of them (31 requests) were addressed to the original Airwick.de, 20% (9 requests) were made to Fonts.gstatic.com and 4% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Airwick.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 78.0 kB (16%)

Content Size

487.1 kB

After Optimization

409.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Airwick.de main page is 487.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 424.3 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 41.8 kB

  • Original 48.5 kB
  • After minification 35.8 kB
  • After compression 6.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.7 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 41.8 kB or 86% of the original size.

Image Optimization

-7%

Potential reduce by 30.3 kB

  • Original 424.3 kB
  • After minification 394.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Air Wick images are well optimized though.

JavaScript Optimization

-45%

Potential reduce by 5.7 kB

  • Original 12.7 kB
  • After minification 12.7 kB
  • After compression 7.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 5.7 kB or 45% of the original size.

CSS Optimization

-15%

Potential reduce by 256 B

  • Original 1.7 kB
  • After minification 1.7 kB
  • After compression 1.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Airwick.de needs all CSS files to be minified and compressed as it can save up to 256 B or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (41%)

Requests Now

27

After Optimization

16

  • Images
  • JavaScript
  • CSS

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Air Wick. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

airwick.de

airwick.de

250 ms

www.airwick.de

www.airwick.de

664 ms

943 ms

401 ms

578 ms

rb-footer.min.css

rb-footer.min.css

289 ms

wapp.css

wapp.css

396 ms

cookie.css

cookie.css

302 ms

bootstrap-multiselect.css

bootstrap-multiselect.css

473 ms

226 ms

251 ms

810 ms

bootstrap-multiselect.js

bootstrap-multiselect.js

963 ms

css

css

123 ms

css2

css2

154 ms

gtm.js

gtm.js

230 ms

logo.png

logo.png

492 ms

active-fresh-banner.jpg

active-fresh-banner.jpg

733 ms

active-fresh-banner-packshots.png

active-fresh-banner-packshots.png

824 ms

airwick.png

airwick.png

691 ms

bg_facebook.png

bg_facebook.png

201 ms

bg_twitter.png

bg_twitter.png

200 ms

bg_youtube.png

bg_youtube.png

438 ms

shadow.png

shadow.png

442 ms

851dc545-388d-44b9-8fed-f0018e88fb8b.png

851dc545-388d-44b9-8fed-f0018e88fb8b.png

635 ms

a83ca2c6-4859-4a32-8047-bd24dacf7321.png

a83ca2c6-4859-4a32-8047-bd24dacf7321.png

641 ms

955b1158-7a81-4426-9678-d74138b56b3d.png

955b1158-7a81-4426-9678-d74138b56b3d.png

544 ms

d7bcd9d9-73ef-4dce-b6a9-84eb8b39a487.png

d7bcd9d9-73ef-4dce-b6a9-84eb8b39a487.png

451 ms

02f11cc9-5146-4e9a-8047-54828bfcb1be.png

02f11cc9-5146-4e9a-8047-54828bfcb1be.png

474 ms

dqjabbzyqn5shgxcvrps.png

dqjabbzyqn5shgxcvrps.png

856 ms

brandon_reg.woff

brandon_reg.woff

934 ms

brandon_bld.woff

brandon_bld.woff

537 ms

brandon_blk.woff

brandon_blk.woff

720 ms

Montserrat-Regular-webfont.woff

Montserrat-Regular-webfont.woff

912 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew-Y3tco5q6.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew-Y3tco5q6.ttf

30 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Ew-Y3tco5q6.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Ew-Y3tco5q6.ttf

46 ms

Montserrat-Light.otf

Montserrat-Light.otf

1053 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Ew-Y3tco5q6.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Ew-Y3tco5q6.ttf

59 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Ew-Y3tco5q6.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Ew-Y3tco5q6.ttf

61 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Uw-Y3tco5q6.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Uw-Y3tco5q6.ttf

61 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu170w-Y3tco5q6.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu170w-Y3tco5q6.ttf

60 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM70w-Y3tco5q6.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM70w-Y3tco5q6.ttf

61 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr70w-Y3tco5q6.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr70w-Y3tco5q6.ttf

60 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC70w-Y3tco5q6.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC70w-Y3tco5q6.ttf

69 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1095 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

1147 ms

SEO Factors

airwick.de SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Airwick.de can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed German language. Our system also found out that Airwick.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

airwick.de

Open Graph data is detected on the main page of Air Wick. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: