Tools & Wizards About Us
airwick.us screenshot

Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

airwick.us

AirWick US

Page Load Speed

1.8 sec in total

First Response

44 ms

Resources Loaded

548 ms

Page Rendered

1.2 sec

airwick.us screenshot

About Website

Visit airwick.us now to see the best up-to-date Air Wick content for United States and also check out these interesting facts you probably never knew about airwick.us

Help enrich your home by bringing in your favorite fresh fragrances with a range of air freshener options from Air Wick®.

Visit airwick.us

Key Findings

We analyzed Airwick.us page load time and found that the first response time was 44 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

airwick.us performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

51/100

10%

LCP (Largest Contentful Paint)

Value3.1 s

75/100

25%

SI (Speed Index)

Value6.0 s

46/100

10%

TBT (Total Blocking Time)

Value2,700 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.073

96/100

15%

TTI (Time to Interactive)

Value18.8 s

3/100

10%

Network Requests Diagram

airwick.us

44 ms

www.airwick.us

65 ms

gtm.js

67 ms

ps-widget.js

103 ms

webpack-runtime-c0907005ac79af8410ba.js

6 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 26% of them (11 requests) were addressed to the original Airwick.us, 55% (23 requests) were made to Eu-images.contentstack.com and 7% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (262 ms) relates to the external source Eu-images.contentstack.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 403.8 kB (6%)

Content Size

6.3 MB

After Optimization

5.9 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Airwick.us main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 5.8 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 390.4 kB

  • Original 453.9 kB
  • After minification 453.8 kB
  • After compression 63.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 390.4 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 13.2 kB

  • Original 5.8 MB
  • After minification 5.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Air Wick images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 156 B

  • Original 112.5 kB
  • After minification 112.5 kB
  • After compression 112.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 9 (23%)

Requests Now

39

After Optimization

30

  • Images
  • JavaScript

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Air Wick. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

airwick.us

airwick.us

44 ms

www.airwick.us

www.airwick.us

65 ms

gtm.js

gtm.js

67 ms

ps-widget.js

ps-widget.js

103 ms

webpack-runtime-c0907005ac79af8410ba.js

webpack-runtime-c0907005ac79af8410ba.js

6 ms

framework-dfc948e58ebfcdf06f39.js

framework-dfc948e58ebfcdf06f39.js

12 ms

app-4ab99951616bae9ed89c.js

app-4ab99951616bae9ed89c.js

12 ms

config.js

config.js

111 ms

logo.png

logo.png

93 ms

RB23_1208_Air-Wick_EM-SO-Banner_Assets_A_V04-resized.jpg

RB23_1208_Air-Wick_EM-SO-Banner_Assets_A_V04-resized.jpg

148 ms

insta-icon.png

insta-icon.png

128 ms

tw-icon.png

tw-icon.png

128 ms

fb-icon.png

fb-icon.png

127 ms

pint-icon.png

pint-icon.png

128 ms

yt-icon.png

yt-icon.png

130 ms

plug-in-1500_(2).png

plug-in-1500_(2).png

251 ms

img.png

img.png

252 ms

automaticspray.png

automaticspray.png

200 ms

img.png

img.png

249 ms

aw-1x1-lemon-idol-1.85-fl.png

aw-1x1-lemon-idol-1.85-fl.png

248 ms

GettyImages-833286996-min1.png

GettyImages-833286996-min1.png

253 ms

7633-255x360-aw-gadget-image-update-product-beauty-shots-r4.png.webp

7633-255x360-aw-gadget-image-update-product-beauty-shots-r4.png.webp

249 ms

GettyImages-1057989584-min1.png

GettyImages-1057989584-min1.png

254 ms

7814-236x360-aw-gadget-image-update-pdp-oceanbreeze-beauty-shots-r1.png.webp

7814-236x360-aw-gadget-image-update-pdp-oceanbreeze-beauty-shots-r1.png.webp

250 ms

image-citrus-copy.png

image-citrus-copy.png

260 ms

7634-1000x1000-aw-gadget-image-update-product-beauty-shots-m&st-r1-min.png.webp

7634-1000x1000-aw-gadget-image-update-product-beauty-shots-m&st-r1-min.png.webp

251 ms

image-citrus.png

image-citrus.png

262 ms

7814-450x350-aw-gadget-image-update-lavender-category-r0-min.png.webp

7814-450x350-aw-gadget-image-update-lavender-category-r0-min.png.webp

254 ms

images_sets_fdc4fab5a5d38175ce12044676e9f147490682c06d0f1ebe1f487f2555e0ead9.png

images_sets_fdc4fab5a5d38175ce12044676e9f147490682c06d0f1ebe1f487f2555e0ead9.png

254 ms

images_sets_9b3c02bd2165b127b93a267bacc99bb538fccb55bbb7f6033c5745b96f118b30.png

images_sets_9b3c02bd2165b127b93a267bacc99bb538fccb55bbb7f6033c5745b96f118b30.png

255 ms

8809_1000x1000_AW_Gadget-Image-Update_PDP_FreshLinen_R0.png

8809_1000x1000_AW_Gadget-Image-Update_PDP_FreshLinen_R0.png

254 ms

images_sets_96764bda78ef66ebd844e756a21cc45b98abcd8262fcd39379717e542e7311e8.png

images_sets_96764bda78ef66ebd844e756a21cc45b98abcd8262fcd39379717e542e7311e8.png

255 ms

images_sets_14c28103ba78d9b7737d9c196b62b234897213496f9f13cc3b2c4443aa1188c5.png

images_sets_14c28103ba78d9b7737d9c196b62b234897213496f9f13cc3b2c4443aa1188c5.png

255 ms

images_sets_17aefae9859795b68feb8681f299827a3489f6611836b98ccfbe0aa68dae675e.png

images_sets_17aefae9859795b68feb8681f299827a3489f6611836b98ccfbe0aa68dae675e.png

256 ms

img_(18).png

img_(18).png

256 ms

img_(5).png

img_(5).png

261 ms

img-why-air-wick.webp

img-why-air-wick.webp

256 ms

js

js

101 ms

js

js

174 ms

otSDKStub.js

otSDKStub.js

216 ms

ps-widget.js

ps-widget.js

169 ms

0z9AI2qMkV4nGNgZkAGjAxoAAAAjgAF

0z9AI2qMkV4nGNgZkAGjAxoAAAAjgAF

1 ms

Accessibility Review

airwick.us accessibility score

90

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

airwick.us best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

airwick.us SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Airwick.us can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Airwick.us main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

airwick.us

Open Graph description is not detected on the main page of Air Wick. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: