Tools & Wizards About Us
ambassadors.co.uk screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

ambassadors.co.uk

Ambassadors Bloomsbury Hotel | OFFICIAL SITE | 4 Star Hotel London Centre

Page Load Speed

4.8 sec in total

First Response

196 ms

Resources Loaded

3.5 sec

Page Rendered

1.1 sec

ambassadors.co.uk screenshot

About Website

Click here to check amazing Ambassadors content for United Kingdom. Otherwise, check out these important facts you probably never knew about ambassadors.co.uk

Welcome to the Ambassadors Bloomsbury Hotel, an independent 4-star hotel in Euston, near Oxford Street, Kings Cross and St. Pancras, ideal for leisure or business in London's centre. Official site, be...

Visit ambassadors.co.uk

Key Findings

We analyzed Ambassadors.co.uk page load time and found that the first response time was 196 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

ambassadors.co.uk performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.7 s

93/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value8.4 s

18/100

10%

TBT (Total Blocking Time)

Value820 ms

35/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.2 s

20/100

10%

Network Requests Diagram

ambassadors.co.uk

196 ms

www.ambassadors.co.uk

117 ms

scripts.js

12 ms

gtm.js

138 ms

styles.css

57 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 44% of them (19 requests) were addressed to the original Ambassadors.co.uk, 12% (5 requests) were made to Scontent-hel3-1.cdninstagram.com and 9% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2.6 sec) relates to the external source Scontent-hel3-1.cdninstagram.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 56.7 kB (3%)

Content Size

2.0 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ambassadors.co.uk main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 29.9 kB

  • Original 39.4 kB
  • After minification 39.3 kB
  • After compression 9.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 29.9 kB or 76% of the original size.

Image Optimization

-1%

Potential reduce by 23.2 kB

  • Original 1.6 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ambassadors images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 3.7 kB

  • Original 326.1 kB
  • After minification 326.1 kB
  • After compression 322.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 18.5 kB
  • After minification 18.5 kB
  • After compression 18.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ambassadors.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 17 (47%)

Requests Now

36

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ambassadors. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

ambassadors.co.uk

ambassadors.co.uk

196 ms

www.ambassadors.co.uk

www.ambassadors.co.uk

117 ms

scripts.js

scripts.js

12 ms

gtm.js

gtm.js

138 ms

styles.css

styles.css

57 ms

logo.png

logo.png

81 ms

logo-mobile.png

logo-mobile.png

81 ms

lightwidget.js

lightwidget.js

108 ms

logo

logo

267 ms

ambassadors.js

ambassadors.js

133 ms

4302399-1342556_0_387_4793_2615_2200_1200.rc.jpg

4302399-1342556_0_387_4793_2615_2200_1200.rc.jpg

79 ms

good-to-go.png

good-to-go.png

77 ms

bg-header.png

bg-header.png

13 ms

parallax-home.jpg

parallax-home.jpg

27 ms

4313873-1385236_296_0_3411_3200_650_610.jpg

4313873-1385236_296_0_3411_3200_650_610.jpg

13 ms

4313874-1520165_0_1499_3200_3008_650_610.jpg

4313874-1520165_0_1499_3200_3008_650_610.jpg

18 ms

4302896-1342562_141_0_659_429_660_430.jpg

4302896-1342562_141_0_659_429_660_430.jpg

17 ms

bg-footer-cta.jpg

bg-footer-cta.jpg

26 ms

Raleway-Medium.woff

Raleway-Medium.woff

15 ms

Raleway.woff

Raleway.woff

43 ms

c06556dbf0205a24906c7f19574f596f.html

c06556dbf0205a24906c7f19574f596f.html

505 ms

flags_14_circles_updated.png

flags_14_circles_updated.png

6 ms

ambassadors.js

ambassadors.js

367 ms

sdk.js

sdk.js

42 ms

js

js

121 ms

analytics.js

analytics.js

51 ms

js

js

68 ms

fontello.woff

fontello.woff

149 ms

WP_AMEX.gif

WP_AMEX.gif

67 ms

poweredByWorldPay.gif

poweredByWorldPay.gif

68 ms

js

js

85 ms

wh.js

wh.js

516 ms

405242275_1536505940511665_6409543286159496861_n.jpg

405242275_1536505940511665_6409543286159496861_n.jpg

1359 ms

403214699_871023107740534_111417050540693325_n.jpg

403214699_871023107740534_111417050540693325_n.jpg

2400 ms

399994656_717924959805453_7837330680446749034_n.jpg

399994656_717924959805453_7837330680446749034_n.jpg

2560 ms

391624568_18310752034110794_9135825488847036353_n.jpg

391624568_18310752034110794_9135825488847036353_n.jpg

2228 ms

369543588_1735595656886182_3540544774049699667_n.jpg

369543588_1735595656886182_3540544774049699667_n.jpg

2274 ms

collect

collect

52 ms

landing

landing

36 ms

collect

collect

28 ms

landing

landing

32 ms

ga-audiences

ga-audiences

89 ms

4302906-1342557_0_0_4621_2522_2200_1200.rc.jpg

4302906-1342557_0_0_4621_2522_2200_1200.rc.jpg

21 ms

Accessibility Review

ambassadors.co.uk accessibility score

87

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

ambassadors.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

ambassadors.co.uk SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ambassadors.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ambassadors.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ambassadors.co.uk

Open Graph description is not detected on the main page of Ambassadors. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: