Tools & Wizards About Us
amplitude.media screenshot

Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

amplitude.media

Creative Marketing Agency - Storytellers | Amplitude Media

Page Load Speed

1.6 sec in total

First Response

183 ms

Resources Loaded

1.2 sec

Page Rendered

202 ms

amplitude.media screenshot

About Website

Click here to check amazing Amplitude content. Otherwise, check out these important facts you probably never knew about amplitude.media

Amplitude Media is a Creative Marketing Agency located in Phoenix, AZ. We’re storytellers and copywriters that develop powerful content for clients.

Visit amplitude.media

Key Findings

We analyzed Amplitude.media page load time and found that the first response time was 183 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

amplitude.media performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

31/100

10%

LCP (Largest Contentful Paint)

Value6.4 s

9/100

25%

SI (Speed Index)

Value7.5 s

27/100

10%

TBT (Total Blocking Time)

Value350 ms

73/100

30%

CLS (Cumulative Layout Shift)

Value0.156

74/100

15%

TTI (Time to Interactive)

Value10.4 s

24/100

10%

Network Requests Diagram

amplitude.media

183 ms

www.amplitude.media

487 ms

analytics.js

51 ms

style.css

10 ms

styles.css

25 ms

Our browser made a total of 97 requests to load all elements on the main page. We found that 84% of them (81 requests) were addressed to the original Amplitude.media, 7% (7 requests) were made to Fonts.gstatic.com and 2% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (487 ms) belongs to the original domain Amplitude.media.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (71%)

Content Size

1.9 MB

After Optimization

548.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Amplitude.media main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. CSS take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 56.9 kB

  • Original 71.6 kB
  • After minification 66.9 kB
  • After compression 14.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 56.9 kB or 79% of the original size.

Image Optimization

-95%

Potential reduce by 345.3 kB

  • Original 362.3 kB
  • After minification 17.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Amplitude needs image optimization as it can save up to 345.3 kB or 95% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-15%

Potential reduce by 66.1 kB

  • Original 429.7 kB
  • After minification 429.6 kB
  • After compression 363.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 66.1 kB or 15% of the original size.

CSS Optimization

-85%

Potential reduce by 873.6 kB

  • Original 1.0 MB
  • After minification 1.0 MB
  • After compression 153.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Amplitude.media needs all CSS files to be minified and compressed as it can save up to 873.6 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 66 (77%)

Requests Now

86

After Optimization

20

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Amplitude. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 48 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

amplitude.media

amplitude.media

183 ms

www.amplitude.media

www.amplitude.media

487 ms

analytics.js

analytics.js

51 ms

style.css

style.css

10 ms

styles.css

styles.css

25 ms

style.css

style.css

24 ms

modules.min.css

modules.min.css

25 ms

font-awesome.min.css

font-awesome.min.css

74 ms

style.min.css

style.min.css

71 ms

ionicons.min.css

ionicons.min.css

46 ms

style.css

style.css

42 ms

style.css

style.css

43 ms

simple-line-icons.css

simple-line-icons.css

44 ms

dripicons.css

dripicons.css

146 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

71 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

70 ms

woocommerce.min.css

woocommerce.min.css

65 ms

woocommerce-responsive.min.css

woocommerce-responsive.min.css

79 ms

style_dynamic.css

style_dynamic.css

76 ms

modules-responsive.min.css

modules-responsive.min.css

74 ms

style_dynamic_responsive.css

style_dynamic_responsive.css

78 ms

css

css

102 ms

js_composer.min.css

js_composer.min.css

81 ms

jquery.min.js

jquery.min.js

96 ms

jquery-migrate.min.js

jquery-migrate.min.js

81 ms

konami.min.js

konami.min.js

99 ms

wp-konami-code.js

wp-konami-code.js

100 ms

frontend.min.js

frontend.min.js

101 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

100 ms

add-to-cart.min.js

add-to-cart.min.js

101 ms

woocommerce-add-to-cart.js

woocommerce-add-to-cart.js

102 ms

scripts.js

scripts.js

104 ms

js.cookie.min.js

js.cookie.min.js

105 ms

woocommerce.min.js

woocommerce.min.js

105 ms

cart-fragments.min.js

cart-fragments.min.js

105 ms

core.min.js

core.min.js

103 ms

tabs.min.js

tabs.min.js

110 ms

accordion.min.js

accordion.min.js

115 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

110 ms

js

js

116 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

109 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

105 ms

jquery.appear.js

jquery.appear.js

236 ms

modernizr.min.js

modernizr.min.js

97 ms

hoverIntent.min.js

hoverIntent.min.js

79 ms

jquery.plugin.js

jquery.plugin.js

76 ms

owl.carousel.min.js

owl.carousel.min.js

77 ms

waypoints.min.js

waypoints.min.js

74 ms

Chart.min.js

Chart.min.js

80 ms

collect

collect

38 ms

collect

collect

57 ms

fluidvids.min.js

fluidvids.min.js

58 ms

jquery.prettyPhoto.min.js

jquery.prettyPhoto.min.js

57 ms

jquery.nicescroll.min.js

jquery.nicescroll.min.js

56 ms

ScrollToPlugin.min.js

ScrollToPlugin.min.js

58 ms

parallax.min.js

parallax.min.js

59 ms

jquery.waitforimages.js

jquery.waitforimages.js

54 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

53 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

55 ms

packery-mode.pkgd.min.js

packery-mode.pkgd.min.js

51 ms

vivus.min.js

vivus.min.js

36 ms

jquery.parallax-scroll.js

jquery.parallax-scroll.js

37 ms

js

js

105 ms

counter.js

counter.js

37 ms

absoluteCounter.min.js

absoluteCounter.min.js

33 ms

typed.js

typed.js

34 ms

jquery.fullPage.min.js

jquery.fullPage.min.js

34 ms

select2.full.min.js

select2.full.min.js

36 ms

modules.min.js

modules.min.js

34 ms

js_composer_front.min.js

js_composer_front.min.js

34 ms

ga-audiences

ga-audiences

85 ms

quant.js

quant.js

76 ms

amplitude-media.png

amplitude-media.png

62 ms

website-logo.png

website-logo.png

61 ms

Amplitude-Media-white-logo.png

Amplitude-Media-white-logo.png

60 ms

mobile-logo.png

mobile-logo.png

59 ms

background.jpg

background.jpg

59 ms

logo-test.png

logo-test.png

60 ms

reachify.png

reachify.png

154 ms

DSAW.png

DSAW.png

153 ms

wibi.png

wibi.png

62 ms

Untitled-3.png

Untitled-3.png

153 ms

recruit-bit.png

recruit-bit.png

153 ms

Heart-Effect.png

Heart-Effect.png

153 ms

BAUM.png

BAUM.png

191 ms

www.amplitude.media

www.amplitude.media

155 ms

u-440qyriQwlOrhSvowK_l5-ciZJ.ttf

u-440qyriQwlOrhSvowK_l5-ciZJ.ttf

155 ms

rules-p-KLv6mfTNK4dz1.js

rules-p-KLv6mfTNK4dz1.js

192 ms

Yq6R-LCAWCX3-6Ky7FAFrO96lw.ttf

Yq6R-LCAWCX3-6Ky7FAFrO96lw.ttf

34 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUhiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUhiYA.ttf

138 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs18NvsUhiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs18NvsUhiYA.ttf

146 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

139 ms

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq6R9WXZ0ow.ttf

JTUFjIg1_i6t8kCHKm459Wx7xQYXK0vOoz6jq6R9WXZ0ow.ttf

146 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw3aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw3aX8.ttf

145 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw3aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw3aX8.ttf

145 ms

ElegantIcons.woff

ElegantIcons.woff

139 ms

ajax-loader.gif

ajax-loader.gif

28 ms

Accessibility Review

amplitude.media accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

amplitude.media best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

amplitude.media SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Amplitude.media can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Amplitude.media main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

amplitude.media

Open Graph data is detected on the main page of Amplitude. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: