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appnexus.com screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

appnexus.com

Microsoft Invest | Microsoft Advertising

Page Load Speed

2.5 sec in total

First Response

28 ms

Resources Loaded

1.8 sec

Page Rendered

654 ms

appnexus.com screenshot

About Website

Visit appnexus.com now to see the best up-to-date Appnexus content for United States and also check out these interesting facts you probably never knew about appnexus.com

Microsoft Invest is a demand side platform built for the future of video advertising.

Visit appnexus.com

Key Findings

We analyzed Appnexus.com page load time and found that the first response time was 28 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

appnexus.com performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

5/100

10%

LCP (Largest Contentful Paint)

Value13.6 s

0/100

25%

SI (Speed Index)

Value7.3 s

29/100

10%

TBT (Total Blocking Time)

Value620 ms

48/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value14.9 s

8/100

10%

Network Requests Diagram

appnexus.com

28 ms

appnexus.com

41 ms

www.xandr.com

41 ms

microsoft-invest-dsp

139 ms

wcp-consent.js

57 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 5% of them (2 requests) were addressed to the original Appnexus.com, 60% (26 requests) were made to About.ads.microsoft.com and 12% (5 requests) were made to C.s-microsoft.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source About.ads.microsoft.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 179.3 kB (25%)

Content Size

718.6 kB

After Optimization

539.3 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Appnexus.com main page is 718.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 472.0 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 177.5 kB

  • Original 203.8 kB
  • After minification 187.1 kB
  • After compression 26.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 177.5 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 493 B

  • Original 472.0 kB
  • After minification 471.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Appnexus images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 1.3 kB

  • Original 42.8 kB
  • After minification 42.8 kB
  • After compression 41.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 10 (33%)

Requests Now

30

After Optimization

20

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Appnexus. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

appnexus.com

appnexus.com

28 ms

appnexus.com

appnexus.com

41 ms

www.xandr.com

www.xandr.com

41 ms

microsoft-invest-dsp

microsoft-invest-dsp

139 ms

wcp-consent.js

wcp-consent.js

57 ms

ms.analytics-web-3.min.js

ms.analytics-web-3.min.js

78 ms

launch-d98f6c820ff3.min.js

launch-d98f6c820ff3.min.js

45 ms

clientlib-vendor.lc-2c872dbe60f4ba70fb85356113d8b35e-lc.min.js

clientlib-vendor.lc-2c872dbe60f4ba70fb85356113d8b35e-lc.min.js

26 ms

clientlib-base.lc-30a759074e37282e2f8b4b864f9f610b-lc.min.css

clientlib-base.lc-30a759074e37282e2f8b4b864f9f610b-lc.min.css

121 ms

core.wcm.components.commons.datalayer.v2.lc-1e0136bad0acfb78be509234578e44f9-lc.min.js

core.wcm.components.commons.datalayer.v2.lc-1e0136bad0acfb78be509234578e44f9-lc.min.js

70 ms

core.wcm.components.commons.datalayer.acdl.lc-bf921af342fd2c40139671dbf0920a1f-lc.min.js

core.wcm.components.commons.datalayer.acdl.lc-bf921af342fd2c40139671dbf0920a1f-lc.min.js

68 ms

1f-806835

1f-806835

71 ms

6c-7627b9

6c-7627b9

180 ms

meversion

meversion

74 ms

7a-c9e644

7a-c9e644

205 ms

container.lc-0a6aff292f5cc42142779cde92054524-lc.min.js

container.lc-0a6aff292f5cc42142779cde92054524-lc.min.js

67 ms

csrf.lc-652a558c3774088b61b0530c184710d1-lc.min.js

csrf.lc-652a558c3774088b61b0530c184710d1-lc.min.js

62 ms

clientlib-base.lc-2adb59e1ae95355c253a0e143fedd7bf-lc.min.js

clientlib-base.lc-2adb59e1ae95355c253a0e143fedd7bf-lc.min.js

248 ms

RE1Mu3b

RE1Mu3b

179 ms

solutions-sitemon-dsp-blade001-hero-image01-desktop-1440x500.jpg

solutions-sitemon-dsp-blade001-hero-image01-desktop-1440x500.jpg

392 ms

solutions-sitemon-dsp-blade002-columncontent-image01-407x229.jpg

solutions-sitemon-dsp-blade002-columncontent-image01-407x229.jpg

425 ms

solutions-sitemon-dsp-blade002-columncontent-image02-407x229.jpg

solutions-sitemon-dsp-blade002-columncontent-image02-407x229.jpg

382 ms

solutions-sitemon-dsp-blade002-columncontent-image03-407x229.jpg

solutions-sitemon-dsp-blade002-columncontent-image03-407x229.jpg

189 ms

solutions-sitemon-dsp-blade003-tabs-image04-625x352.jpg

solutions-sitemon-dsp-blade003-tabs-image04-625x352.jpg

382 ms

solutions-sitemon-dsp-blade003-tabs-image01-625x352.jpg

solutions-sitemon-dsp-blade003-tabs-image01-625x352.jpg

487 ms

solutions-sitemon-dsp-blade003-tabs-image05-625x352.jpg

solutions-sitemon-dsp-blade003-tabs-image05-625x352.jpg

491 ms

solutions-sitemon-dsp-blade003-tabs-image03-625x352.jpg

solutions-sitemon-dsp-blade003-tabs-image03-625x352.jpg

756 ms

solutions-sitemon-dsp-blade003-tabs-image02-625x352.jpg

solutions-sitemon-dsp-blade003-tabs-image02-625x352.jpg

736 ms

solutions-sitemon-dsp-blade004-contentimage-image01-407x229.jpg

solutions-sitemon-dsp-blade004-contentimage-image01-407x229.jpg

575 ms

Solutions_SiteMon_Monetize_SSP_blade004_hero_image01_1440x500.jpg

Solutions_SiteMon_Monetize_SSP_blade004_hero_image01_1440x500.jpg

1259 ms

technology

technology

772 ms

arrow-icon-darkcyan.svg

arrow-icon-darkcyan.svg

391 ms

accordion-arrow-left.svg

accordion-arrow-left.svg

426 ms

token.json

token.json

504 ms

SegoeUI-regular.woff

SegoeUI-regular.woff

357 ms

latest.woff

latest.woff

42 ms

latest.woff

latest.woff

68 ms

latest.woff

latest.woff

101 ms

latest.woff

latest.woff

81 ms

latest.woff

latest.woff

79 ms

SegoeUI-semiBold.woff

SegoeUI-semiBold.woff

382 ms

mwfmdl2-v3.54.woff

mwfmdl2-v3.54.woff

20 ms

SegoeUI-semiLight.woff

SegoeUI-semiLight.woff

1108 ms

Accessibility Review

appnexus.com accessibility score

74

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

appnexus.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

appnexus.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Appnexus.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Appnexus.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

appnexus.com

Open Graph description is not detected on the main page of Appnexus. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: