Tools & Wizards About Us
archetypesinbranding.com screenshot

Report Summary

  • 46

    Performance

    Renders faster than
    64% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

archetypesinbranding.com

Brand Culture Development | Archetypes in Branding | United States

Page Load Speed

3.3 sec in total

First Response

109 ms

Resources Loaded

3.2 sec

Page Rendered

75 ms

archetypesinbranding.com screenshot

About Website

Welcome to archetypesinbranding.com homepage info - get ready to check Archetypes In Branding best content right away, or after learning these important things about archetypesinbranding.com

Designed to help the effective integration of brand, culture, and communications, Archetypes in Branding offers an approach to create conversations that matter to the success and sustainability of you...

Visit archetypesinbranding.com

Key Findings

We analyzed Archetypesinbranding.com page load time and found that the first response time was 109 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

archetypesinbranding.com performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value4.2 s

77/100

10%

TBT (Total Blocking Time)

Value460 ms

62/100

30%

CLS (Cumulative Layout Shift)

Value0.026

100/100

15%

TTI (Time to Interactive)

Value14.3 s

9/100

10%

Network Requests Diagram

www.archetypesinbranding.com

109 ms

minified.js

29 ms

focus-within-polyfill.js

56 ms

polyfill.min.js

956 ms

thunderbolt-commons.3a64b3ed.bundle.min.js

35 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Archetypesinbranding.com, 55% (49 requests) were made to Static.wixstatic.com and 27% (24 requests) were made to Static.parastorage.com. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source Static.wixstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (48%)

Content Size

2.7 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Archetypesinbranding.com main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. HTML takes 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 1.2 MB

  • Original 1.5 MB
  • After minification 1.5 MB
  • After compression 260.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.2 MB or 83% of the original size.

Image Optimization

-6%

Potential reduce by 59.0 kB

  • Original 988.8 kB
  • After minification 929.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Archetypes In Branding images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 3.6 kB

  • Original 248.4 kB
  • After minification 248.4 kB
  • After compression 244.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 10 (16%)

Requests Now

64

After Optimization

54

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Archetypes In Branding. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.archetypesinbranding.com

www.archetypesinbranding.com

109 ms

minified.js

minified.js

29 ms

focus-within-polyfill.js

focus-within-polyfill.js

56 ms

polyfill.min.js

polyfill.min.js

956 ms

thunderbolt-commons.3a64b3ed.bundle.min.js

thunderbolt-commons.3a64b3ed.bundle.min.js

35 ms

main.380e55cc.bundle.min.js

main.380e55cc.bundle.min.js

39 ms

main.renderer.1d21f023.bundle.min.js

main.renderer.1d21f023.bundle.min.js

39 ms

lodash.min.js

lodash.min.js

40 ms

react.production.min.js

react.production.min.js

39 ms

react-dom.production.min.js

react-dom.production.min.js

40 ms

siteTags.bundle.min.js

siteTags.bundle.min.js

36 ms

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849 ms

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912 ms

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915 ms

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924 ms

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986 ms

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993 ms

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1056 ms

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1107 ms

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1157 ms

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1189 ms

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1165 ms

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1265 ms

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1314 ms

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1158 ms

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1412 ms

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1387 ms

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1424 ms

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1671 ms

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1579 ms

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160 ms

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10 ms

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9 ms

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8 ms

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47 ms

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9 ms

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48 ms

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1361 ms

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1450 ms

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1151 ms

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980 ms

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1131 ms

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5 ms

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26 ms

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21 ms

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4 ms

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11 ms

Accessibility Review

archetypesinbranding.com accessibility score

93

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

archetypesinbranding.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

archetypesinbranding.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Archetypesinbranding.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Archetypesinbranding.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

archetypesinbranding.com

Open Graph data is detected on the main page of Archetypes In Branding. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: