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ardentcommunications.co.uk screenshot

Report Summary

  • 57

    Performance

    Renders faster than
    73% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

ardentcommunications.co.uk

Ardent Communications | Advertising, Marketing and Communications, Bristol

Page Load Speed

2.4 sec in total

First Response

414 ms

Resources Loaded

1.8 sec

Page Rendered

231 ms

ardentcommunications.co.uk screenshot

About Website

Welcome to ardentcommunications.co.uk homepage info - get ready to check Ardent Communications best content right away, or after learning these important things about ardentcommunications.co.uk

Ardent offer and deliver ‘client-focused’ solutions in the field of advertising, marketing and communications

Visit ardentcommunications.co.uk

Key Findings

We analyzed Ardentcommunications.co.uk page load time and found that the first response time was 414 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

ardentcommunications.co.uk performance score

57

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value7.3 s

28/100

10%

TBT (Total Blocking Time)

Value70 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.049

99/100

15%

TTI (Time to Interactive)

Value7.4 s

49/100

10%

Network Requests Diagram

www.ardentcommunications.co.uk

414 ms

MyFontsWebfontsKit.css

95 ms

style.css

182 ms

sidr.css

183 ms

owl.carousel.css

183 ms

Our browser made a total of 27 requests to load all elements on the main page. We found that 85% of them (23 requests) were addressed to the original Ardentcommunications.co.uk, 7% (2 requests) were made to Maxcdn.bootstrapcdn.com and 7% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (557 ms) belongs to the original domain Ardentcommunications.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 235.3 kB (13%)

Content Size

1.8 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ardentcommunications.co.uk main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 11.9 kB

  • Original 15.1 kB
  • After minification 13.4 kB
  • After compression 3.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.6 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 11.9 kB or 79% of the original size.

Image Optimization

-7%

Potential reduce by 111.3 kB

  • Original 1.6 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ardent Communications images are well optimized though.

JavaScript Optimization

-58%

Potential reduce by 86.9 kB

  • Original 149.2 kB
  • After minification 144.3 kB
  • After compression 62.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 86.9 kB or 58% of the original size.

CSS Optimization

-81%

Potential reduce by 25.3 kB

  • Original 31.1 kB
  • After minification 27.6 kB
  • After compression 5.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ardentcommunications.co.uk needs all CSS files to be minified and compressed as it can save up to 25.3 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (52%)

Requests Now

23

After Optimization

11

  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ardent Communications. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.ardentcommunications.co.uk

www.ardentcommunications.co.uk

414 ms

MyFontsWebfontsKit.css

MyFontsWebfontsKit.css

95 ms

style.css

style.css

182 ms

sidr.css

sidr.css

183 ms

owl.carousel.css

owl.carousel.css

183 ms

font-awesome.min.css

font-awesome.min.css

15 ms

twitterFetcher_min.js

twitterFetcher_min.js

186 ms

twitter-fetcher-usage.js

twitter-fetcher-usage.js

184 ms

jquery.js

jquery.js

475 ms

main.js

main.js

270 ms

jquery.sidr.min.js

jquery.sidr.min.js

270 ms

modernizr.js

modernizr.js

359 ms

wp-embed.min.js

wp-embed.min.js

277 ms

ardent-logo.svg

ardent-logo.svg

277 ms

style.css

style.css

271 ms

BIBF_960x470_01@15x-940x460.jpg

BIBF_960x470_01@15x-940x460.jpg

557 ms

hover.png

hover.png

92 ms

PRIMA_960x470_01@15x-940x460.jpg

PRIMA_960x470_01@15x-940x460.jpg

465 ms

YB_960x470_01@15x-470x470.jpg

YB_960x470_01@15x-470x470.jpg

450 ms

BOV_470x470_07@15x-470x470.jpg

BOV_470x470_07@15x-470x470.jpg

361 ms

effective-creativity.svg

effective-creativity.svg

105 ms

BM_960x470_01@15x-940x460.jpg

BM_960x470_01@15x-940x460.jpg

434 ms

SariWeb-Medium.woff

SariWeb-Medium.woff

178 ms

315683_1_0.woff

315683_1_0.woff

272 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

37 ms

ga.js

ga.js

34 ms

__utm.gif

__utm.gif

28 ms

Accessibility Review

ardentcommunications.co.uk accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

ardentcommunications.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

ardentcommunications.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ardentcommunications.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ardentcommunications.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ardentcommunications.co.uk

Open Graph data is detected on the main page of Ardent Communications. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: