Tools & Wizards About Us
arkells.com screenshot

Report Summary

  • 11

    Performance

    Renders faster than
    24% of other websites

  • 60

    Accessibility

    Visual factors better than
    that of 26% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

arkells.com

Arkell's Brewery, Swindon, Wiltshire. Family brewers since 1843 with over 90 great pubs

Page Load Speed

2.1 sec in total

First Response

147 ms

Resources Loaded

1.5 sec

Page Rendered

461 ms

arkells.com screenshot

About Website

Visit arkells.com now to see the best up-to-date Arkell S content for United Kingdom and also check out these interesting facts you probably never knew about arkells.com

Arkell's pubs offer fantastic food, award-winning ales & first-class accommodation across Wiltshire, Berkshire, Gloucestershire & Oxfordshire.

Visit arkells.com

Key Findings

We analyzed Arkells.com page load time and found that the first response time was 147 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

arkells.com performance score

11

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

16/100

10%

LCP (Largest Contentful Paint)

Value15.5 s

0/100

25%

SI (Speed Index)

Value10.0 s

9/100

10%

TBT (Total Blocking Time)

Value1,050 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0.637

9/100

15%

TTI (Time to Interactive)

Value22.2 s

1/100

10%

Network Requests Diagram

arkells.com

147 ms

www.arkells.com

354 ms

js

67 ms

jquery-2.2.0.min.js

28 ms

jquery.qtip.min.js

28 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 67% of them (41 requests) were addressed to the original Arkells.com, 10% (6 requests) were made to Youtube.com and 7% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (580 ms) belongs to the original domain Arkells.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 252.9 kB (9%)

Content Size

2.8 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Arkells.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 23.9 kB

  • Original 27.8 kB
  • After minification 19.7 kB
  • After compression 3.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.1 kB, which is 29% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23.9 kB or 86% of the original size.

Image Optimization

-2%

Potential reduce by 55.0 kB

  • Original 2.3 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Arkell S images are well optimized though.

JavaScript Optimization

-40%

Potential reduce by 144.7 kB

  • Original 363.9 kB
  • After minification 332.1 kB
  • After compression 219.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 144.7 kB or 40% of the original size.

CSS Optimization

-31%

Potential reduce by 29.4 kB

  • Original 96.0 kB
  • After minification 87.6 kB
  • After compression 66.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Arkells.com needs all CSS files to be minified and compressed as it can save up to 29.4 kB or 31% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (43%)

Requests Now

53

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Arkell S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

arkells.com

arkells.com

147 ms

www.arkells.com

www.arkells.com

354 ms

js

js

67 ms

jquery-2.2.0.min.js

jquery-2.2.0.min.js

28 ms

jquery.qtip.min.js

jquery.qtip.min.js

28 ms

jquery.qtip.min.css

jquery.qtip.min.css

37 ms

jquery.bxslider.js

jquery.bxslider.js

178 ms

jquery.fitvids.js

jquery.fitvids.js

193 ms

slick.css

slick.css

249 ms

slick-theme.css

slick-theme.css

250 ms

slick.min.js

slick.min.js

359 ms

match__height.js

match__height.js

264 ms

owl.carousel.min.js

owl.carousel.min.js

318 ms

owl.carousel.css

owl.carousel.css

265 ms

owl.theme.css

owl.theme.css

315 ms

datepicker.js

datepicker.js

369 ms

datepicker.css

datepicker.css

337 ms

css

css

44 ms

css.css

css.css

389 ms

js.js

js.js

330 ms

analytics.js

analytics.js

98 ms

F1LHUdoGvck

F1LHUdoGvck

49 ms

logo_original.png

logo_original.png

95 ms

burger.png

burger.png

95 ms

future.jpg

future.jpg

577 ms

arkells_beers_banner2020.jpg

arkells_beers_banner2020.jpg

286 ms

join__us.jpg

join__us.jpg

576 ms

relax.jpg

relax.jpg

285 ms

3bs.jpg

3bs.jpg

167 ms

malthouse_lager_new.jpg

malthouse_lager_new.jpg

166 ms

wiltshire_gold_beer_pump.jpg

wiltshire_gold_beer_pump.jpg

236 ms

pioneer.jpg

pioneer.jpg

238 ms

hurricane.jpg

hurricane.jpg

574 ms

moonlight.jpg

moonlight.jpg

575 ms

mustangblack.jpg

mustangblack.jpg

576 ms

noel.jpg

noel.jpg

576 ms

voyager_pump.jpg

voyager_pump.jpg

576 ms

pull__blob.php

pull__blob.php

580 ms

map.jpg

map.jpg

578 ms

history.jpg

history.jpg

576 ms

blob.php

blob.php

577 ms

facebook.png

facebook.png

577 ms

twitter.png

twitter.png

578 ms

instagram.png

instagram.png

580 ms

left.png

left.png

492 ms

right.png

right.png

526 ms

ajax-loader.gif

ajax-loader.gif

526 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K67QBi8Jow.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K67QBi8Jow.ttf

35 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K0nXBi8Jow.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K0nXBi8Jow.ttf

43 ms

slick.woff

slick.woff

525 ms

collect

collect

16 ms

F1LHUdoGvck

F1LHUdoGvck

115 ms

www-player.css

www-player.css

9 ms

www-embed-player.js

www-embed-player.js

39 ms

base.js

base.js

64 ms

ad_status.js

ad_status.js

159 ms

jZnaD5i84OOj95f_CaIDPNlD8clIrXO563EFyn6Jvvo.js

jZnaD5i84OOj95f_CaIDPNlD8clIrXO563EFyn6Jvvo.js

135 ms

embed.js

embed.js

54 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

13 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

37 ms

id

id

29 ms

Accessibility Review

arkells.com accessibility score

60

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

arkells.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

arkells.com SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Arkells.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Arkells.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

arkells.com

Open Graph description is not detected on the main page of Arkell S. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: