Tools & Wizards About Us
aromatize.co.uk screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 62

    SEO

    Google-friendlier than
    23% of websites

aromatize.co.uk

Wholesale Candle & Accessories | Aromatize Ltd online shop

Page Load Speed

3.8 sec in total

First Response

163 ms

Resources Loaded

3.4 sec

Page Rendered

243 ms

aromatize.co.uk screenshot

About Website

Welcome to aromatize.co.uk homepage info - get ready to check Aromatize best content right away, or after learning these important things about aromatize.co.uk

Distributor for Michel Design Works US in the UK and Ireland. Exclusive distributor worldwide for Sleep Sakes, Aroma Accessories, and Woodbridge Home Fragrance.

Visit aromatize.co.uk

Key Findings

We analyzed Aromatize.co.uk page load time and found that the first response time was 163 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

aromatize.co.uk performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

68/100

10%

LCP (Largest Contentful Paint)

Value13.2 s

0/100

25%

SI (Speed Index)

Value5.6 s

53/100

10%

TBT (Total Blocking Time)

Value1,230 ms

20/100

30%

CLS (Cumulative Layout Shift)

Value0.397

25/100

15%

TTI (Time to Interactive)

Value8.3 s

40/100

10%

Network Requests Diagram

aromatize.co.uk

163 ms

www.aromatizetrade.co.uk

1211 ms

hotjar-512750.js

106 ms

js

107 ms

bundle.css

107 ms

Our browser made a total of 113 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Aromatize.co.uk, 78% (88 requests) were made to S3-eu-west-1.amazonaws.com and 13% (15 requests) were made to Aromatizetrade.co.uk. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source S3-eu-west-1.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.0 MB (26%)

Content Size

7.9 MB

After Optimization

5.9 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Aromatize.co.uk main page is 7.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 7.6 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 189.7 kB

  • Original 208.2 kB
  • After minification 194.2 kB
  • After compression 18.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 189.7 kB or 91% of the original size.

Image Optimization

-24%

Potential reduce by 1.8 MB

  • Original 7.6 MB
  • After minification 5.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Aromatize needs image optimization as it can save up to 1.8 MB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-15%

Potential reduce by 22.0 kB

  • Original 150.5 kB
  • After minification 150.5 kB
  • After compression 128.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 22.0 kB or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (17%)

Requests Now

109

After Optimization

91

  • Images
  • JavaScript
  • CSS

The browser has sent 109 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Aromatize. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

aromatize.co.uk

aromatize.co.uk

163 ms

www.aromatizetrade.co.uk

www.aromatizetrade.co.uk

1211 ms

hotjar-512750.js

hotjar-512750.js

106 ms

js

js

107 ms

bundle.css

bundle.css

107 ms

bundle.css

bundle.css

414 ms

bundle.css

bundle.css

136 ms

bundle.css

bundle.css

64 ms

bundle.css

bundle.css

137 ms

bundle.css

bundle.css

103 ms

bundle.css

bundle.css

140 ms

bundle.css

bundle.css

139 ms

jquery-1.10.2.min.js

jquery-1.10.2.min.js

164 ms

jquery-migrate-1.4.1.min.js

jquery-migrate-1.4.1.min.js

262 ms

jquery-ui-1.9.2.min.js

jquery-ui-1.9.2.min.js

155 ms

primarybundle.js

primarybundle.js

150 ms

jfilter_menu_builder_type_4.js

jfilter_menu_builder_type_4.js

490 ms

aromatize-webwithtrademark002.png

aromatize-webwithtrademark002.png

319 ms

css

css

48 ms

top_banner_showroom_aw24_ar.png

top_banner_showroom_aw24_ar.png

394 ms

1._rb_aroma_accessories_-_jul_24.png

1._rb_aroma_accessories_-_jul_24.png

692 ms

3._woodbridge_signature_-_sept_24_1.png

3._woodbridge_signature_-_sept_24_1.png

693 ms

2._rb_woodbridge_-_july_24.png

2._rb_woodbridge_-_july_24.png

706 ms

4._michel_design_works_-_july_24.png

4._michel_design_works_-_july_24.png

690 ms

5._sleep_sakes_-_july_24.png

5._sleep_sakes_-_july_24.png

706 ms

6._bath__body_-_july_24.png

6._bath__body_-_july_24.png

721 ms

7._liquid_fragrance_-_july_24.png

7._liquid_fragrance_-_july_24.png

898 ms

1._autumn_winter_24_-_july_24.png

1._autumn_winter_24_-_july_24.png

810 ms

2._festive_favourites_-_july_24.png

2._festive_favourites_-_july_24.png

808 ms

3._woodbridge_-_july_24.png

3._woodbridge_-_july_24.png

831 ms

4._michel_design_works_-_july_24.png

4._michel_design_works_-_july_24.png

846 ms

5._sleep_sakes_-_july_24.png

5._sleep_sakes_-_july_24.png

836 ms

6._plug-in_wax_melters_-_july_24.png

6._plug-in_wax_melters_-_july_24.png

937 ms

bh_-_request_a_catalogue.png

bh_-_request_a_catalogue.png

901 ms

petal-wax-melter-amber-11cm_ar2090am.jpg

petal-wax-melter-amber-11cm_ar2090am.jpg

951 ms

ar_autumn_winter_24.png

ar_autumn_winter_24.png

929 ms

petal-wax-melter-blue-11cm_ar2090bl.jpg

petal-wax-melter-blue-11cm_ar2090bl.jpg

947 ms

petal-wax-melter-clear-11cm_ar2090cl.jpg

petal-wax-melter-clear-11cm_ar2090cl.jpg

1009 ms

petal-wax-melter-green-11cm_ar2090gr.jpg

petal-wax-melter-green-11cm_ar2090gr.jpg

1027 ms

petal-wax-melter-grey-11cm_ar2090gy.jpg

petal-wax-melter-grey-11cm_ar2090gy.jpg

1030 ms

petal-wax-melter-pink-11cm_ar2090pk.jpg

petal-wax-melter-pink-11cm_ar2090pk.jpg

1045 ms

petal-wax-melter-purple-11cm_ar2090pu.jpg

petal-wax-melter-purple-11cm_ar2090pu.jpg

1042 ms

ar1562.jpg

ar1562.jpg

1047 ms

promo_ar_24.png

promo_ar_24.png

1103 ms

ar1631.jpg

ar1631.jpg

1111 ms

ar1630.jpg

ar1630.jpg

1113 ms

ar2144-a.jpg

ar2144-a.jpg

1130 ms

ar2143-a.jpg

ar2143-a.jpg

1136 ms

ar2142-a.jpg

ar2142-a.jpg

1139 ms

ar2141-a.jpg

ar2141-a.jpg

1186 ms

ar2140-a.jpg

ar2140-a.jpg

1200 ms

ar2139-a.jpg

ar2139-a.jpg

1212 ms

ar2138-a.jpg

ar2138-a.jpg

1220 ms

ar2137-a.jpg

ar2137-a.jpg

1239 ms

extrabundle.min.js

extrabundle.min.js

95 ms

ar2110bk.jpg

ar2110bk.jpg

918 ms

ar2111bk.jpg

ar2111bk.jpg

894 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

23 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVQ.woff

26 ms

analytics.js

analytics.js

38 ms

sdk.js

sdk.js

29 ms

sdk.js

sdk.js

6 ms

96 ms

w001om.png

w001om.png

601 ms

w002om.png

w002om.png

622 ms

w004om.png

w004om.png

643 ms

w006om.png

w006om.png

612 ms

w007om.png

w007om.png

630 ms

w001bd.png

w001bd.png

654 ms

w006bd.png

w006bd.png

571 ms

w007bd.png

w007bd.png

612 ms

w002bd.png

w002bd.png

571 ms

w001as.png

w001as.png

583 ms

ar2152.jpg

ar2152.jpg

595 ms

ar2151.jpg

ar2151.jpg

571 ms

ar2150.jpg

ar2150.jpg

572 ms

ar2149.jpg

ar2149.jpg

564 ms

ar2148.jpg

ar2148.jpg

573 ms

ar2147.jpg

ar2147.jpg

564 ms

ar2146.jpg

ar2146.jpg

583 ms

ar2145.jpg

ar2145.jpg

553 ms

858426.jpg

858426.jpg

543 ms

858425.jpg

858425.jpg

569 ms

857417.jpg

857417.jpg

560 ms

857081.jpg

857081.jpg

555 ms

857008.jpg

857008.jpg

598 ms

819071.jpg

819071.jpg

561 ms

819070.jpg

819070.jpg

556 ms

801434.jpg

801434.jpg

583 ms

801433.jpg

801433.jpg

553 ms

801426.jpg

801426.jpg

553 ms

ss0013.jpg

ss0013.jpg

595 ms

ss0015.jpg

ss0015.jpg

573 ms

ss0016.jpg

ss0016.jpg

561 ms

ss0017.jpg

ss0017.jpg

560 ms

ss0018.jpg

ss0018.jpg

575 ms

ss0019.jpg

ss0019.jpg

556 ms

ss0020.jpg

ss0020.jpg

595 ms

ss0021.jpg

ss0021.jpg

579 ms

ss0022.jpg

ss0022.jpg

575 ms

ss0023.jpg

ss0023.jpg

562 ms

blog_banner.png

blog_banner.png

613 ms

facebook_banner.png

facebook_banner.png

575 ms

instagram_banner.png

instagram_banner.png

639 ms

brand_hub_banner.png

brand_hub_banner.png

620 ms

newsletter_banner.png

newsletter_banner.png

614 ms

youtube_banner.png

youtube_banner.png

596 ms

aromatize_ltd_about_us_banner_1.png

aromatize_ltd_about_us_banner_1.png

667 ms

newslettersignup.png

newslettersignup.png

594 ms

straitslogo50px-002.png

straitslogo50px-002.png

627 ms

2._facebook_icon.png

2._facebook_icon.png

627 ms

3._linkedin_icon.png

3._linkedin_icon.png

615 ms

credit-cards.png

credit-cards.png

597 ms

Accessibility Review

aromatize.co.uk accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

aromatize.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

aromatize.co.uk SEO score

62

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aromatize.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Aromatize.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

aromatize.co.uk

Open Graph description is not detected on the main page of Aromatize. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: