Tools & Wizards About Us
ashland.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

ashland.com

always solving

Page Load Speed

4.1 sec in total

First Response

171 ms

Resources Loaded

3.8 sec

Page Rendered

161 ms

ashland.com screenshot

About Website

Click here to check amazing Ashland content for United States. Otherwise, check out these important facts you probably never knew about ashland.com

Ashland Global Holdings Inc. (NYSE: ASH) is a premier specialty materials company with a conscious and proactive mindset for sustainability. The company serves customers in a wide range of consumer an...

Visit ashland.com

Key Findings

We analyzed Ashland.com page load time and found that the first response time was 171 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

ashland.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value10.5 s

0/100

25%

SI (Speed Index)

Value7.3 s

28/100

10%

TBT (Total Blocking Time)

Value1,300 ms

18/100

30%

CLS (Cumulative Layout Shift)

Value0.081

94/100

15%

TTI (Time to Interactive)

Value12.4 s

15/100

10%

Network Requests Diagram

ashland.com

171 ms

2234 ms

vgn-ext-templating-delivery.css

187 ms

bootstrap.min.css

198 ms

jquery-1.11.0.min.js

268 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 82% of them (61 requests) were addressed to the original Ashland.com, 8% (6 requests) were made to Use.typekit.net and 3% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.2 sec) belongs to the original domain Ashland.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 730.9 kB (35%)

Content Size

2.1 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ashland.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 30.4 kB

  • Original 37.3 kB
  • After minification 23.7 kB
  • After compression 7.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.6 kB, which is 36% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.4 kB or 81% of the original size.

Image Optimization

-10%

Potential reduce by 124.8 kB

  • Original 1.2 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ashland images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 391.8 kB

  • Original 583.1 kB
  • After minification 580.9 kB
  • After compression 191.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 391.8 kB or 67% of the original size.

CSS Optimization

-83%

Potential reduce by 184.0 kB

  • Original 222.6 kB
  • After minification 187.9 kB
  • After compression 38.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ashland.com needs all CSS files to be minified and compressed as it can save up to 184.0 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 38 (58%)

Requests Now

66

After Optimization

28

  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ashland. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ashland.com

ashland.com

171 ms

2234 ms

vgn-ext-templating-delivery.css

vgn-ext-templating-delivery.css

187 ms

bootstrap.min.css

bootstrap.min.css

198 ms

jquery-1.11.0.min.js

jquery-1.11.0.min.js

268 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

200 ms

jquery-ui.min.js

jquery-ui.min.js

329 ms

jquery.stylish-select.min.js

jquery.stylish-select.min.js

206 ms

jquery.hoverIntent.min.js

jquery.hoverIntent.min.js

187 ms

cufon-yui.js

cufon-yui.js

200 ms

MyriadProBold_700.font.js

MyriadProBold_700.font.js

364 ms

google_analytics.js

google_analytics.js

362 ms

screen.css

screen.css

202 ms

ephox-custom-user.css

ephox-custom-user.css

205 ms

custom_user_styles.css

custom_user_styles.css

361 ms

ashland-bolton.css

ashland-bolton.css

205 ms

jquery.fancybox-1.3.1.pack.js

jquery.fancybox-1.3.1.pack.js

207 ms

jquery.cycle.min.js

jquery.cycle.min.js

211 ms

screen-redesign.css

screen-redesign.css

211 ms

screen-redesign-responsive.css

screen-redesign-responsive.css

214 ms

slick.css

slick.css

216 ms

slick.min.js

slick.min.js

219 ms

font-awesome.min.css

font-awesome.min.css

4 ms

ulg1vcd.js

ulg1vcd.js

66 ms

new_home.css

new_home.css

220 ms

ajax.jsp

ajax.jsp

308 ms

ga.js

ga.js

30 ms

reset.css

reset.css

168 ms

__utm.gif

__utm.gif

13 ms

collect

collect

64 ms

www.ashland.com

www.ashland.com

132 ms

print.css

print.css

194 ms

bg_oheader.png

bg_oheader.png

29 ms

logo_screen.png

logo_screen.png

8 ms

logo_print.png

logo_print.png

7 ms

caro_sowmitri_tarimala.png

caro_sowmitri_tarimala.png

135 ms

caro_sustainability.jpg

caro_sustainability.jpg

12 ms

caro_joseluis_miquel.png

caro_joseluis_miquel.png

18 ms

dyk_thumbnail_ethers.jpg

dyk_thumbnail_ethers.jpg

7 ms

dyk_thumbnail_zic.jpg

dyk_thumbnail_zic.jpg

8 ms

dyk_thumbnail_bathroom.jpg

dyk_thumbnail_bathroom.jpg

12 ms

goodchem_earthday2015.jpg

goodchem_earthday2015.jpg

26 ms

premium%20ingredients.jpg

premium%20ingredients.jpg

28 ms

facebook-hover.png

facebook-hover.png

15 ms

twitter-hover.png

twitter-hover.png

28 ms

linkedin-hover.png

linkedin-hover.png

19 ms

youtube-hover.png

youtube-hover.png

22 ms

google-plus-hover.png

google-plus-hover.png

32 ms

bg_omnav.png

bg_omnav.png

13 ms

bg_omnav.png

bg_omnav.png

5 ms

bg_mnav_a.png

bg_mnav_a.png

6 ms

T_XWGHlniE263oKyBWrSAouwq5TUgixY40SY1pSG9aIffO2ygsM-eMJ6Mk6g5Mt.woff

T_XWGHlniE263oKyBWrSAouwq5TUgixY40SY1pSG9aIffO2ygsM-eMJ6Mk6g5Mt.woff

196 ms

K0KaMQYrVnyD3wJ67xQzqFwh9WSN6WJl9ue8YFXPdFJffOOygsM-eMJ6Mk6g5gM.woff

K0KaMQYrVnyD3wJ67xQzqFwh9WSN6WJl9ue8YFXPdFJffOOygsM-eMJ6Mk6g5gM.woff

315 ms

XRhP9RklnaMiUmQCtWL_WQAvvcUVxuA76siLb_cZ34bffH_ygsM-eMJ6Mk6g5Mb.woff

XRhP9RklnaMiUmQCtWL_WQAvvcUVxuA76siLb_cZ34bffH_ygsM-eMJ6Mk6g5Mb.woff

294 ms

dxQKIR4PTVrDcoAcDYpSkrz1s83idCoHvdD2c_ywVkqffOYygsM-eMJ6Mk6g5Mj.woff

dxQKIR4PTVrDcoAcDYpSkrz1s83idCoHvdD2c_ywVkqffOYygsM-eMJ6Mk6g5Mj.woff

299 ms

bg_lhmcontent.jpg

bg_lhmcontent.jpg

6 ms

bg_ohmcontent.png

bg_ohmcontent.png

17 ms

bg_direction_nav.png

bg_direction_nav.png

19 ms

bg_hmfooter.png

bg_hmfooter.png

20 ms

checkmark.png

checkmark.png

29 ms

boat.png

boat.png

16 ms

handshake.png

handshake.png

18 ms

checkered_flags.png

checkered_flags.png

23 ms

paintbrush.png

paintbrush.png

25 ms

email.png

email.png

24 ms

bg_cycle_arrow_prev.png

bg_cycle_arrow_prev.png

13 ms

bg_cycle_arrow_next.png

bg_cycle_arrow_next.png

12 ms

vquery.min.js

vquery.min.js

517 ms

ajaxlib.js

ajaxlib.js

400 ms

wem-ajax-min.js

wem-ajax-min.js

137 ms

wem-messaging-min.js

wem-messaging-min.js

178 ms

p.gif

p.gif

127 ms

cse.js

cse.js

17 ms

cse.js

cse.js

72 ms

Accessibility Review

ashland.com accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

ashland.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

ashland.com SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ashland.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ashland.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ashland.com

Open Graph description is not detected on the main page of Ashland. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: