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avitmedia.co.uk screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

avitmedia.co.uk

Professional Video & Photography | Derbyshire | AV IT Media

Page Load Speed

4.1 sec in total

First Response

202 ms

Resources Loaded

3.3 sec

Page Rendered

645 ms

avitmedia.co.uk screenshot

About Website

Welcome to avitmedia.co.uk homepage info - get ready to check AV IT Media best content right away, or after learning these important things about avitmedia.co.uk

We are passionate about connecting people through professional video and photography. Make yourself stand out from the crowd. Find out more >

Visit avitmedia.co.uk

Key Findings

We analyzed Avitmedia.co.uk page load time and found that the first response time was 202 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

avitmedia.co.uk performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

24/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

17/100

25%

SI (Speed Index)

Value8.6 s

17/100

10%

TBT (Total Blocking Time)

Value1,130 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0.121

84/100

15%

TTI (Time to Interactive)

Value15.8 s

6/100

10%

Network Requests Diagram

avitmedia.co.uk

202 ms

avitmedia.co.uk

331 ms

style.min.css

80 ms

css

41 ms

bundle.min.css

238 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 80% of them (36 requests) were addressed to the original Avitmedia.co.uk, 4% (2 requests) were made to Googletagmanager.com and 4% (2 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (2.1 sec) belongs to the original domain Avitmedia.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 192.0 kB (7%)

Content Size

2.8 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Avitmedia.co.uk main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 63.7 kB

  • Original 75.4 kB
  • After minification 65.1 kB
  • After compression 11.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.3 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 63.7 kB or 84% of the original size.

Image Optimization

-5%

Potential reduce by 121.3 kB

  • Original 2.5 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. AV IT Media images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 64 B

  • Original 184.8 kB
  • After minification 184.8 kB
  • After compression 184.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-9%

Potential reduce by 6.9 kB

  • Original 81.6 kB
  • After minification 81.6 kB
  • After compression 74.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Avitmedia.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 8 (22%)

Requests Now

37

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of AV IT Media. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

avitmedia.co.uk

avitmedia.co.uk

202 ms

avitmedia.co.uk

avitmedia.co.uk

331 ms

style.min.css

style.min.css

80 ms

css

css

41 ms

bundle.min.css

bundle.min.css

238 ms

bundle.min.js

bundle.min.js

538 ms

js

js

67 ms

cookieconsent.min.css

cookieconsent.min.css

39 ms

cookieconsent.min.js

cookieconsent.min.js

50 ms

smush-lazy-load.min.js

smush-lazy-load.min.js

274 ms

bmw-car.jpg

bmw-car.jpg

351 ms

rooney-e1578496751673-500x700.jpg

rooney-e1578496751673-500x700.jpg

351 ms

IMG_4877-500x700.jpg

IMG_4877-500x700.jpg

351 ms

carmex.jpg

carmex.jpg

89 ms

o2.jpg

o2.jpg

349 ms

umbro.jpg

umbro.jpg

457 ms

land-rover.png

land-rover.png

2051 ms

alton-towers.jpg

alton-towers.jpg

458 ms

bmw.jpg

bmw.jpg

457 ms

pearl-dean.jpg

pearl-dean.jpg

456 ms

D4C55A64-3C45-49AC-A11C-F62AE664FA39-456-00000025A3711255.png

D4C55A64-3C45-49AC-A11C-F62AE664FA39-456-00000025A3711255.png

458 ms

weetabix.jpg

weetabix.jpg

520 ms

bowmer-kirkland.png

bowmer-kirkland.png

519 ms

cocoa-brown.png

cocoa-brown.png

521 ms

east-midlands-trains.png

east-midlands-trains.png

521 ms

hannells.jpg

hannells.jpg

793 ms

listers-group.jpeg

listers-group.jpeg

594 ms

marketing-derby.png

marketing-derby.png

753 ms

puma.png

puma.png

590 ms

BK14-light-hit-1-1024x700.jpg

BK14-light-hit-1-1024x700.jpg

903 ms

DSC_6985-1-1024x545.jpg

DSC_6985-1-1024x545.jpg

708 ms

rum-1024x683.jpg

rum-1024x683.jpg

714 ms

Matt-1024x682.jpg

Matt-1024x682.jpg

800 ms

DSC_3710-1000x1024.jpg

DSC_3710-1000x1024.jpg

806 ms

loupedeck-1024x512.jpg

loupedeck-1024x512.jpg

1011 ms

js

js

282 ms

analytics.js

analytics.js

278 ms

iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-WYiFV0Uw.ttf

iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-WYiFV0Uw.ttf

278 ms

fa-brands-400.woff

fa-brands-400.woff

904 ms

fa-light-300.woff

fa-light-300.woff

825 ms

fa-regular-400.woff

fa-regular-400.woff

849 ms

fa-solid-900.woff

fa-solid-900.woff

1050 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs18NvsUZiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs18NvsUZiYA.ttf

369 ms

Logo.svg

Logo.svg

915 ms

collect

collect

86 ms

Accessibility Review

avitmedia.co.uk accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

avitmedia.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

avitmedia.co.uk SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Avitmedia.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Avitmedia.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

avitmedia.co.uk

Open Graph data is detected on the main page of AV IT Media. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: