Report Summary

  • 40

    Performance

    Renders faster than
    59% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

43north.jp

Web & graphic design company in Sapporo, Japan | 43 North Design

Page Load Speed

2.5 sec in total

First Response

390 ms

Resources Loaded

2 sec

Page Rendered

157 ms

About Website

Click here to check amazing 43 North content. Otherwise, check out these important facts you probably never knew about 43north.jp

43 North Design is a creative design company in Sapporo, Hokkaido, specialising in multilingual web design, development, graphic design and branding.

Visit 43north.jp

Key Findings

We analyzed 43north.jp page load time and found that the first response time was 390 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

43north.jp performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value5.9 s

14/100

25%

SI (Speed Index)

Value11.7 s

4/100

10%

TBT (Total Blocking Time)

Value230 ms

86/100

30%

CLS (Cumulative Layout Shift)

Value0.448

20/100

15%

TTI (Time to Interactive)

Value8.5 s

38/100

10%

Network Requests Diagram

43north.jp

390 ms

www.43north.jp

31 ms

www.43north.jp

510 ms

js

80 ms

analytics.js

30 ms

Our browser made a total of 24 requests to load all elements on the main page. We found that 75% of them (18 requests) were addressed to the original 43north.jp, 13% (3 requests) were made to Google-analytics.com and 4% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain 43north.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 16.9 kB (2%)

Content Size

925.3 kB

After Optimization

908.4 kB

In fact, the total size of 43north.jp main page is 925.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 847.5 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 12.7 kB

  • Original 17.1 kB
  • After minification 17.1 kB
  • After compression 4.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.7 kB or 74% of the original size.

Image Optimization

-0%

Potential reduce by 4.1 kB

  • Original 847.5 kB
  • After minification 843.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. 43 North images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 85 B

  • Original 55.9 kB
  • After minification 55.9 kB
  • After compression 55.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 3 B

  • Original 4.7 kB
  • After minification 4.7 kB
  • After compression 4.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. 43north.jp has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 7 (33%)

Requests Now

21

After Optimization

14

The browser has sent 21 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 43 North. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

43north.jp accessibility score

79

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role] values are not valid

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

43north.jp best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

43north.jp SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise 43north.jp can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that 43north.jp main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph data is detected on the main page of 43 North. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: