Tools & Wizards About Us

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

autotrader.co.nz

Cars For Sale NZ | Buy New and Used Cars in NZ | AutoTrader NZ

Page Load Speed

2.1 sec in total

First Response

34 ms

Resources Loaded

1.3 sec

Page Rendered

820 ms

About Website

Click here to check amazing Auto Trader content for New Zealand. Otherwise, check out these important facts you probably never knew about autotrader.co.nz

Looking to Buy or Sell a Used Car in NZ? For 40+ Years Auto Trader has been New Zealand’s go-to for buying and selling cars. We have over 40,000 Cars for Sale.

Visit autotrader.co.nz

Key Findings

We analyzed Autotrader.co.nz page load time and found that the first response time was 34 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

autotrader.co.nz performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

66/100

10%

LCP (Largest Contentful Paint)

Value11.8 s

0/100

25%

SI (Speed Index)

Value3.8 s

84/100

10%

TBT (Total Blocking Time)

Value2,840 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.071

96/100

15%

TTI (Time to Interactive)

Value13.3 s

12/100

10%

Network Requests Diagram

autotrader.co.nz

34 ms

autotrader.co.nz

137 ms

1cbda44def629e44.css

61 ms

9b611b44ba9182a3.css

108 ms

c8b92238c860a57d.css

141 ms

Our browser made a total of 23 requests to load all elements on the main page. We found that 87% of them (20 requests) were addressed to the original Autotrader.co.nz, 4% (1 request) were made to Cdn.fuseplatform.net and 4% (1 request) were made to Static.cloudflareinsights.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Cdn.fuseplatform.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 62.4 kB (22%)

Content Size

289.0 kB

After Optimization

226.6 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Autotrader.co.nz main page is 289.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 158.6 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 56.9 kB

  • Original 71.1 kB
  • After minification 71.1 kB
  • After compression 14.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 56.9 kB or 80% of the original size.

Image Optimization

-3%

Potential reduce by 5.4 kB

  • Original 158.6 kB
  • After minification 153.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Auto Trader images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 0 B

  • Original 59.3 kB
  • After minification 59.3 kB
  • After compression 59.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 16 (76%)

Requests Now

21

After Optimization

5

  • Images
  • JavaScript
  • CSS

The browser has sent 21 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Auto Trader. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

autotrader.co.nz accessibility score

76

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

autotrader.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

autotrader.co.nz SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Autotrader.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Autotrader.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Auto Trader. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: