Tools & Wizards About Us

Report Summary

  • 80

    Performance

    Renders faster than
    86% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

brandmetrics.com

Brand Metrics

Page Load Speed

2.5 sec in total

First Response

20 ms

Resources Loaded

1.9 sec

Page Rendered

563 ms

About Website

Welcome to brandmetrics.com homepage info - get ready to check Brand Metrics best content for France right away, or after learning these important things about brandmetrics.com

Brand Metrics: Revolutionizing digital campaign effectiveness measurement with a cookie-free, scalable brand lift solution for tracking key brand perf

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Key Findings

We analyzed Brandmetrics.com page load time and found that the first response time was 20 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

brandmetrics.com performance score

80

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.8 s

90/100

10%

LCP (Largest Contentful Paint)

Value3.3 s

69/100

25%

SI (Speed Index)

Value1.8 s

100/100

10%

TBT (Total Blocking Time)

Value60 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.375

28/100

15%

TTI (Time to Interactive)

Value3.0 s

96/100

10%

Network Requests Diagram

brandmetrics.com

20 ms

www.brandmetrics.com

36 ms

variables.css

363 ms

style.css

369 ms

blocks.css

359 ms

Our browser made a total of 29 requests to load all elements on the main page. We found that 93% of them (27 requests) were addressed to the original Brandmetrics.com, 7% (2 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Brandmetrics.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 28.4 kB (3%)

Content Size

836.2 kB

After Optimization

807.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandmetrics.com main page is 836.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 791.0 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 8.4 kB

  • Original 12.3 kB
  • After minification 12.2 kB
  • After compression 3.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.4 kB or 69% of the original size.

Image Optimization

-1%

Potential reduce by 7.0 kB

  • Original 791.0 kB
  • After minification 784.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Metrics images are well optimized though.

JavaScript Optimization

-51%

Potential reduce by 12.3 kB

  • Original 23.8 kB
  • After minification 23.8 kB
  • After compression 11.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 12.3 kB or 51% of the original size.

CSS Optimization

-8%

Potential reduce by 700 B

  • Original 9.0 kB
  • After minification 9.0 kB
  • After compression 8.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandmetrics.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 10 (37%)

Requests Now

27

After Optimization

17

  • Images
  • JavaScript
  • CSS

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Metrics. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

brandmetrics.com accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

brandmetrics.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

brandmetrics.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    SV

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandmetrics.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed Swedish language. Our system also found out that Brandmetrics.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Brand Metrics. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: