Tools & Wizards About Us

Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 63

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

echochamber.com

Echochamber - Global Retail Trend Intelligence

Page Load Speed

2.7 sec in total

First Response

248 ms

Resources Loaded

1.9 sec

Page Rendered

542 ms

About Website

Welcome to echochamber.com homepage info - get ready to check Echochamber best content for United Kingdom right away, or after learning these important things about echochamber.com

Echochamber is a creative agency which tracks global retail trends. We travel the world seeking out retail innovation and evolving consumer trends.

Visit echochamber.com

Key Findings

We analyzed Echochamber.com page load time and found that the first response time was 248 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

echochamber.com performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

72/100

10%

LCP (Largest Contentful Paint)

Value12.0 s

0/100

25%

SI (Speed Index)

Value7.0 s

33/100

10%

TBT (Total Blocking Time)

Value80 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.49

17/100

15%

TTI (Time to Interactive)

Value7.6 s

46/100

10%

Network Requests Diagram

echochamber.com

248 ms

echochamber.com

295 ms

main.min.20210301095556.css

88 ms

modernizr.custom.25724.js

160 ms

ino4tef.js

117 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 74% of them (35 requests) were addressed to the original Echochamber.com, 23% (11 requests) were made to Use.typekit.net and 2% (1 request) were made to P.typekit.net. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Echochamber.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 138.1 kB (2%)

Content Size

9.1 MB

After Optimization

9.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Echochamber.com main page is 9.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 9.0 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 43.8 kB

  • Original 52.1 kB
  • After minification 46.2 kB
  • After compression 8.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.9 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 43.8 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 92.1 kB

  • Original 9.0 MB
  • After minification 8.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Echochamber images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 991 B

  • Original 68.2 kB
  • After minification 68.2 kB
  • After compression 67.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 1.1 kB

  • Original 29.7 kB
  • After minification 29.7 kB
  • After compression 28.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Echochamber.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 3 (9%)

Requests Now

35

After Optimization

32

  • Images
  • JavaScript
  • CSS

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Echochamber. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

echochamber.com accessibility score

63

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

echochamber.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

echochamber.com SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Echochamber.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Echochamber.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Echochamber. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: