Tools & Wizards About Us

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

enroutemarketing.com

En Route Marketing, Philadelphia Marketing Agency | En Route

Page Load Speed

1.3 sec in total

First Response

11 ms

Resources Loaded

921 ms

Page Rendered

326 ms

About Website

Click here to check amazing En Route Marketing content. Otherwise, check out these important facts you probably never knew about enroutemarketing.com

As a Philadelphia based marketing agency, we leverage integrated marketing, communications and product development strategies to enable our clients to create exceptional experiences.

Visit enroutemarketing.com

Key Findings

We analyzed Enroutemarketing.com page load time and found that the first response time was 11 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

enroutemarketing.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

41/100

10%

LCP (Largest Contentful Paint)

Value20.7 s

0/100

25%

SI (Speed Index)

Value12.8 s

2/100

10%

TBT (Total Blocking Time)

Value1,920 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.004

100/100

15%

TTI (Time to Interactive)

Value19.8 s

2/100

10%

Network Requests Diagram

enroutemarketing.com

11 ms

enroutemarketing.com

28 ms

jnr5uyr.js

88 ms

sbi-styles.min.css

17 ms

style.min.css

30 ms

Our browser made a total of 112 requests to load all elements on the main page. We found that 78% of them (87 requests) were addressed to the original Enroutemarketing.com, 7% (8 requests) were made to Fonts.gstatic.com and 4% (5 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (449 ms) belongs to the original domain Enroutemarketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 212.9 kB (7%)

Content Size

3.1 MB

After Optimization

2.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Enroutemarketing.com main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 130.1 kB

  • Original 158.9 kB
  • After minification 154.1 kB
  • After compression 28.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 130.1 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 17.7 kB

  • Original 2.6 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. En Route Marketing images are well optimized though.

JavaScript Optimization

-19%

Potential reduce by 39.1 kB

  • Original 205.8 kB
  • After minification 205.5 kB
  • After compression 166.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 39.1 kB or 19% of the original size.

CSS Optimization

-26%

Potential reduce by 26.1 kB

  • Original 99.8 kB
  • After minification 99.8 kB
  • After compression 73.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Enroutemarketing.com needs all CSS files to be minified and compressed as it can save up to 26.1 kB or 26% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (39%)

Requests Now

92

After Optimization

56

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of En Route Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

enroutemarketing.com accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

enroutemarketing.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

enroutemarketing.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Enroutemarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Enroutemarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of En Route Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: