Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

essentialmall.com

Donate clean essential water to children in need every time you shop, at no cost to you - Essential Mall: the first and leading socially conscious onl...

Page Load Speed

32.4 sec in total

First Response

678 ms

Resources Loaded

30.3 sec

Page Rendered

1.4 sec

About Website

Click here to check amazing Essential Mall content for United States. Otherwise, check out these important facts you probably never knew about essentialmall.com

Find great deals on fragrances,makeup, skincare and watches at Essentialmall United States. Discover cheap prices on Perfumes and Colognes from a selection of Burberry, Brooks Brothers, Bijan, Calvin ...

Visit essentialmall.com

Key Findings

We analyzed Essentialmall.com page load time and found that the first response time was 678 ms and then it took 31.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

essentialmall.com performance score

0

Network Requests Diagram

essentialmall.com

678 ms

www.essentialmall.com

2041 ms

common.css

1711 ms

default.css

3598 ms

INT.css

4745 ms

Our browser made a total of 119 requests to load all elements on the main page. We found that 68% of them (81 requests) were addressed to the original Essentialmall.com, 5% (6 requests) were made to Stats.g.doubleclick.net and 4% (5 requests) were made to Static.olark.com. The less responsive or slowest element that took the longest time to load (15.2 sec) belongs to the original domain Essentialmall.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (64%)

Content Size

2.8 MB

After Optimization

1.0 MB

In fact, the total size of Essentialmall.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 242.1 kB

  • Original 304.8 kB
  • After minification 298.6 kB
  • After compression 62.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 242.1 kB or 79% of the original size.

Image Optimization

-16%

Potential reduce by 95.8 kB

  • Original 598.8 kB
  • After minification 503.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Essential Mall needs image optimization as it can save up to 95.8 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-76%

Potential reduce by 1.3 MB

  • Original 1.7 MB
  • After minification 1.4 MB
  • After compression 405.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.3 MB or 76% of the original size.

CSS Optimization

-86%

Potential reduce by 214.6 kB

  • Original 248.6 kB
  • After minification 211.7 kB
  • After compression 33.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Essentialmall.com needs all CSS files to be minified and compressed as it can save up to 214.6 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 62 (53%)

Requests Now

116

After Optimization

54

The browser has sent 116 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Essential Mall. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

SEO Factors

essentialmall.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Essentialmall.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Essentialmall.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Essential Mall. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: