Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

kampanja.rs

Kampanja reklamni materijali - Kampanja reklamni materijali

Page Load Speed

4 sec in total

First Response

323 ms

Resources Loaded

3.3 sec

Page Rendered

351 ms

About Website

Click here to check amazing Kampanja content for Serbia. Otherwise, check out these important facts you probably never knew about kampanja.rs

Bogata ponuda kvalitetnih promotivnih proizvoda i reklamnih materijala sa brendiranjem po vašoj zamisli. Specijalizovani smo za prodaju na daljinu - poručite iz udobnosti kancelarije ili doma, dobićet...

Visit kampanja.rs

Key Findings

We analyzed Kampanja.rs page load time and found that the first response time was 323 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

kampanja.rs performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

74/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value5.7 s

52/100

10%

TBT (Total Blocking Time)

Value570 ms

52/100

30%

CLS (Cumulative Layout Shift)

Value0.829

4/100

15%

TTI (Time to Interactive)

Value6.8 s

55/100

10%

Network Requests Diagram

kampanja.rs

323 ms

kampanja.rs

550 ms

sr

840 ms

css2

38 ms

uikit.min.css

217 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 71% of them (58 requests) were addressed to the original Kampanja.rs, 10% (8 requests) were made to Apiv2.promosolution.services and 4% (3 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Apiv2.promosolution.services.

Page Optimization Overview & Recommendations

Page size can be reduced by 270.9 kB (15%)

Content Size

1.8 MB

After Optimization

1.5 MB

In fact, the total size of Kampanja.rs main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 100.6 kB

  • Original 112.7 kB
  • After minification 67.3 kB
  • After compression 12.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 45.4 kB, which is 40% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 100.6 kB or 89% of the original size.

Image Optimization

-11%

Potential reduce by 169.1 kB

  • Original 1.5 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Kampanja needs image optimization as it can save up to 169.1 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-2%

Potential reduce by 924 B

  • Original 41.3 kB
  • After minification 41.3 kB
  • After compression 40.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 262 B

  • Original 73.8 kB
  • After minification 73.8 kB
  • After compression 73.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kampanja.rs has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 22 (30%)

Requests Now

74

After Optimization

52

The browser has sent 74 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kampanja. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

kampanja.rs accessibility score

66

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

kampanja.rs best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

kampanja.rs SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    SR

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kampanja.rs can be misinterpreted by Google and other search engines. Our service has detected that Serbian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Kampanja.rs main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Kampanja. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: