Report Summary

  • 2

    Performance

    Renders faster than
    20% of other websites

  • 59

    Accessibility

    Visual factors better than
    that of 26% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

lincoln.com.cn

林肯汽车,Lincoln汽车,林肯轿车,SUV,林肯全系车型|林肯中国官网|福特公司汽车品牌网站

Page Load Speed

1.5 sec in total

First Response

518 ms

Resources Loaded

926 ms

Page Rendered

56 ms

About Website

Click here to check amazing Lincoln content for China. Otherwise, check out these important facts you probably never knew about lincoln.com.cn

林肯品牌现已登临中国.携百年底蕴来到中国,杰出座驾带来豪华体验.林肯汽车全系车型,轿车,SUV鉴赏尽在林肯中国官方网站

Visit lincoln.com.cn

Key Findings

We analyzed Lincoln.com.cn page load time and found that the first response time was 518 ms and then it took 982 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

lincoln.com.cn performance score

2

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.3 s

0/100

10%

LCP (Largest Contentful Paint)

Value11.2 s

0/100

25%

SI (Speed Index)

Value17.2 s

0/100

10%

TBT (Total Blocking Time)

Value15,580 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.531

14/100

15%

TTI (Time to Interactive)

Value33.0 s

0/100

10%

Network Requests Diagram

lincoln.com.cn

518 ms

www.lincoln.com.cn

395 ms

Our browser made a total of 2 requests to load all elements on the main page. We found that all of those requests were addressed to Lincoln.com.cn and no external sources were called. The less responsive or slowest element that took the longest time to load (518 ms) belongs to the original domain Lincoln.com.cn.

Page Optimization Overview & Recommendations

Page size can be reduced by 384.6 kB (30%)

Content Size

1.3 MB

After Optimization

891.5 kB

In fact, the total size of Lincoln.com.cn main page is 1.3 MB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. Images take 753.5 kB which makes up the majority of the site volume.

HTML Optimization

-32%

Potential reduce by 94 B

  • Original 296 B
  • After minification 292 B
  • After compression 202 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 94 B or 32% of the original size.

Image Optimization

-2%

Potential reduce by 16.8 kB

  • Original 753.5 kB
  • After minification 736.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lincoln images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 281.4 kB

  • Original 417.6 kB
  • After minification 417.2 kB
  • After compression 136.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 281.4 kB or 67% of the original size.

CSS Optimization

-82%

Potential reduce by 86.3 kB

  • Original 104.7 kB
  • After minification 93.6 kB
  • After compression 18.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lincoln.com.cn needs all CSS files to be minified and compressed as it can save up to 86.3 kB or 82% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

0

After Optimization

0

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

Accessibility Review

lincoln.com.cn accessibility score

59

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

lincoln.com.cn best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

lincoln.com.cn SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lincoln.com.cn can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Lincoln.com.cn main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Lincoln. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: