Tools & Wizards About Us

Report Summary

  • 37

    Performance

    Renders faster than
    56% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

marketingdirections.org

Marketing Directions - Calgary Management Consulting - Marketing Strategy & Services -Opportunity Assessments - Home

Page Load Speed

1.7 sec in total

First Response

108 ms

Resources Loaded

1.3 sec

Page Rendered

242 ms

About Website

Visit marketingdirections.org now to see the best up-to-date Marketing Directions content for India and also check out these interesting facts you probably never knew about marketingdirections.org

Marketing Directions is a full-service marketing services company specializing in customer relationship management, marketing research, segmentation and customer satisfaction. Based in Calgary, Albert...

Visit marketingdirections.org

Key Findings

We analyzed Marketingdirections.org page load time and found that the first response time was 108 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

marketingdirections.org performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value5.8 s

15/100

25%

SI (Speed Index)

Value5.6 s

53/100

10%

TBT (Total Blocking Time)

Value980 ms

28/100

30%

CLS (Cumulative Layout Shift)

Value0.027

100/100

15%

TTI (Time to Interactive)

Value11.3 s

19/100

10%

Network Requests Diagram

marketingdirections.org

108 ms

index.html

41 ms

gdprscript.js

595 ms

sites.css

16 ms

fancybox.css

17 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 36% of them (18 requests) were addressed to the original Marketingdirections.org, 30% (15 requests) were made to Cdn2.editmysite.com and 22% (11 requests) were made to Platform.twitter.com. The less responsive or slowest element that took the longest time to load (595 ms) belongs to the original domain Marketingdirections.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 233.9 kB (26%)

Content Size

890.1 kB

After Optimization

656.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Marketingdirections.org main page is 890.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 391.8 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 29.8 kB

  • Original 38.5 kB
  • After minification 37.8 kB
  • After compression 8.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 29.8 kB or 77% of the original size.

Image Optimization

-5%

Potential reduce by 12.2 kB

  • Original 234.5 kB
  • After minification 222.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing Directions images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 568 B

  • Original 391.8 kB
  • After minification 391.8 kB
  • After compression 391.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-85%

Potential reduce by 191.3 kB

  • Original 225.3 kB
  • After minification 222.9 kB
  • After compression 34.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketingdirections.org needs all CSS files to be minified and compressed as it can save up to 191.3 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (63%)

Requests Now

41

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Directions. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

marketingdirections.org accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

marketingdirections.org best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

marketingdirections.org SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingdirections.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marketingdirections.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Marketing Directions. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: