Tools & Wizards About Us

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

pure-protection.co.uk

Pure Life Insurance, Private Medical Insurance, Group Life, Critical Illness Cover

Page Load Speed

5.9 sec in total

First Response

286 ms

Resources Loaded

5.1 sec

Page Rendered

460 ms

About Website

Welcome to pure-protection.co.uk homepage info - get ready to check Pure Protection best content right away, or after learning these important things about pure-protection.co.uk

We provide expert advice in regards to Life Insurance, Critical Illness Cover, Income Protection, Private Medical Insurance. With over 20 years of experience we’ll ensure you’re getting the best guida...

Visit pure-protection.co.uk

Key Findings

We analyzed Pure-protection.co.uk page load time and found that the first response time was 286 ms and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

pure-protection.co.uk performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value10.1 s

0/100

25%

SI (Speed Index)

Value9.8 s

10/100

10%

TBT (Total Blocking Time)

Value2,010 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.147

77/100

15%

TTI (Time to Interactive)

Value15.0 s

8/100

10%

Network Requests Diagram

pure-protection.co.uk

286 ms

pure-protection.co.uk

955 ms

wp-emoji-release.min.js

279 ms

layerslider.css

276 ms

cg_toolkit.css

280 ms

Our browser made a total of 90 requests to load all elements on the main page. We found that 70% of them (63 requests) were addressed to the original Pure-protection.co.uk, 13% (12 requests) were made to Fonts.gstatic.com and 3% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2.2 sec) belongs to the original domain Pure-protection.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 211.9 kB (14%)

Content Size

1.5 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pure-protection.co.uk main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 821.4 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 88.2 kB

  • Original 110.2 kB
  • After minification 107.4 kB
  • After compression 22.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 88.2 kB or 80% of the original size.

Image Optimization

-9%

Potential reduce by 74.6 kB

  • Original 821.4 kB
  • After minification 746.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pure Protection images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 41.4 kB

  • Original 475.7 kB
  • After minification 475.6 kB
  • After compression 434.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 7.7 kB

  • Original 126.3 kB
  • After minification 125.9 kB
  • After compression 118.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pure-protection.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 46 (62%)

Requests Now

74

After Optimization

28

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 74 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pure Protection. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 19 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

pure-protection.co.uk accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

pure-protection.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

pure-protection.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pure-protection.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Pure-protection.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Pure Protection. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: