Tools & Wizards About Us

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 96% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

rebrand.ly

#1 platform for branded short links | Rebrandly

Page Load Speed

4.1 sec in total

First Response

118 ms

Resources Loaded

3.5 sec

Page Rendered

431 ms

About Website

Click here to check amazing Rebrand content for Indonesia. Otherwise, check out these important facts you probably never knew about rebrand.ly

Create and brand your short URLs with custom domains and slugs using the Rebrandly URL shortener.

Visit rebrand.ly

Key Findings

We analyzed Rebrand.ly page load time and found that the first response time was 118 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

rebrand.ly performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

31/100

10%

LCP (Largest Contentful Paint)

Value10.6 s

0/100

25%

SI (Speed Index)

Value8.3 s

19/100

10%

TBT (Total Blocking Time)

Value1,060 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0.145

77/100

15%

TTI (Time to Interactive)

Value15.7 s

6/100

10%

Network Requests Diagram

www.rebrandly.com

118 ms

prum.min.js

30 ms

hpt0aup.js

115 ms

styles-8d60516c537396491b95.css

89 ms

libconn.min.js

597 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Rebrand.ly, 15% (8 requests) were made to Use.typekit.net and 7% (4 requests) were made to Rebrandly.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Static.hotjar.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 596.7 kB (76%)

Content Size

784.4 kB

After Optimization

187.7 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Rebrand.ly main page is 784.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 405.5 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 194.0 kB

  • Original 239.8 kB
  • After minification 239.3 kB
  • After compression 45.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 194.0 kB or 81% of the original size.

JavaScript Optimization

-71%

Potential reduce by 288.8 kB

  • Original 405.5 kB
  • After minification 405.5 kB
  • After compression 116.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 288.8 kB or 71% of the original size.

CSS Optimization

-82%

Potential reduce by 113.9 kB

  • Original 139.1 kB
  • After minification 138.9 kB
  • After compression 25.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rebrand.ly needs all CSS files to be minified and compressed as it can save up to 113.9 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (50%)

Requests Now

44

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rebrand. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

rebrand.ly accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

rebrand.ly best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

rebrand.ly SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rebrand.ly can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Rebrand.ly main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Rebrand. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: