Tools & Wizards About Us

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 88

    SEO

    Google-friendlier than
    65% of websites

toysrusentertainment.co.uk

Toys R Us UK - The World's Greatest Toy Store is Back! – Toysrus UK

Page Load Speed

2.8 sec in total

First Response

143 ms

Resources Loaded

2.5 sec

Page Rendered

88 ms

About Website

Welcome to toysrusentertainment.co.uk homepage info - get ready to check Toysrus Entertainment best content right away, or after learning these important things about toysrusentertainment.co.uk

Toys 'R' Us is back in the UK with an incredible range of toys, outdoor fun, bikes, babycare and more!

Visit toysrusentertainment.co.uk

Key Findings

We analyzed Toysrusentertainment.co.uk page load time and found that the first response time was 143 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

toysrusentertainment.co.uk performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value7.0 s

6/100

25%

SI (Speed Index)

Value7.9 s

22/100

10%

TBT (Total Blocking Time)

Value2,590 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.171

70/100

15%

TTI (Time to Interactive)

Value16.9 s

5/100

10%

Network Requests Diagram

toysrusentertainment.co.uk

143 ms

www.toysrus.co.uk

1303 ms

gtm.js

78 ms

js

148 ms

klevu.js

112 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Toysrusentertainment.co.uk, 58% (26 requests) were made to D10b1eq0pl9453.cloudfront.net and 13% (6 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Toysrus.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 239.8 kB (8%)

Content Size

2.9 MB

After Optimization

2.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Toysrusentertainment.co.uk main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.4 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 57.3 kB

  • Original 69.6 kB
  • After minification 63.2 kB
  • After compression 12.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 57.3 kB or 82% of the original size.

Image Optimization

-8%

Potential reduce by 182.3 kB

  • Original 2.4 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Toysrus Entertainment images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 28 B

  • Original 439.9 kB
  • After minification 439.9 kB
  • After compression 439.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-25%

Potential reduce by 209 B

  • Original 845 B
  • After minification 845 B
  • After compression 636 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Toysrusentertainment.co.uk needs all CSS files to be minified and compressed as it can save up to 209 B or 25% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (44%)

Requests Now

43

After Optimization

24

  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Toysrus Entertainment. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

toysrusentertainment.co.uk accessibility score

71

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

toysrusentertainment.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

toysrusentertainment.co.uk SEO score

88

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Toysrusentertainment.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Toysrusentertainment.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Toysrus Entertainment. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: