Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

urbandecaycosmetics.com

Urban Decay Official Site - Cosmetics & Cruelty-Free Makeup

Page Load Speed

4.1 sec in total

First Response

289 ms

Resources Loaded

3.3 sec

Page Rendered

534 ms

About Website

Click here to check amazing Urban Decay Cosmetics content. Otherwise, check out these important facts you probably never knew about urbandecaycosmetics.com

Badass cruelty-free, high-pigment makeup. Color that goes all day and lasts all night. Unsubscribe from beauty telling you to be pretty. Be PRETTY DIFFERENT.

Visit urbandecaycosmetics.com

Key Findings

We analyzed Urbandecaycosmetics.com page load time and found that the first response time was 289 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

urbandecaycosmetics.com performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

9/100

10%

LCP (Largest Contentful Paint)

Value10.4 s

0/100

25%

SI (Speed Index)

Value20.0 s

0/100

10%

TBT (Total Blocking Time)

Value11,220 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.408

24/100

15%

TTI (Time to Interactive)

Value38.3 s

0/100

10%

Network Requests Diagram

urbandecaycosmetics.com

289 ms

www.urbandecay.com

565 ms

qSp99f6TuQ

104 ms

update

33 ms

fonts.css

60 ms

Our browser made a total of 156 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Urbandecaycosmetics.com, 31% (49 requests) were made to Demandware.edgesuite.net and 7% (11 requests) were made to Urbandecay.com. The less responsive or slowest element that took the longest time to load (565 ms) relates to the external source Urbandecay.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.1 MB (48%)

Content Size

4.3 MB

After Optimization

2.2 MB

In fact, the total size of Urbandecaycosmetics.com main page is 4.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-52%

Potential reduce by 287 B

  • Original 555 B
  • After minification 546 B
  • After compression 268 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 287 B or 52% of the original size.

Image Optimization

-2%

Potential reduce by 43.0 kB

  • Original 1.9 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Urban Decay Cosmetics images are well optimized though.

JavaScript Optimization

-79%

Potential reduce by 995.1 kB

  • Original 1.3 MB
  • After minification 1.2 MB
  • After compression 260.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 995.1 kB or 79% of the original size.

CSS Optimization

-87%

Potential reduce by 1.0 MB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 151.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Urbandecaycosmetics.com needs all CSS files to be minified and compressed as it can save up to 1.0 MB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 81 (56%)

Requests Now

145

After Optimization

64

The browser has sent 145 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Urban Decay Cosmetics. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 59 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

urbandecaycosmetics.com accessibility score

100

Accessibility Issues

Best Practices

urbandecaycosmetics.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

urbandecaycosmetics.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    FR

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Urbandecaycosmetics.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed French language. Our system also found out that Urbandecaycosmetics.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Urban Decay Cosmetics. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: