Tools & Wizards About Us

Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 54

    SEO

    Google-friendlier than
    19% of websites

whattoexpect.co.uk

What to Expect - The Most Trusted Pregnancy & Parenting Brand

Page Load Speed

4.1 sec in total

First Response

14 ms

Resources Loaded

896 ms

Page Rendered

3.2 sec

About Website

Visit whattoexpect.co.uk now to see the best up-to-date What To Expect content and also check out these interesting facts you probably never knew about whattoexpect.co.uk

Track pregnancy week-by-week, chat with other moms and find information on baby and toddler development, pregnancy symptoms and more on WhatToExpect.com.

Visit whattoexpect.co.uk

Key Findings

We analyzed Whattoexpect.co.uk page load time and found that the first response time was 14 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

whattoexpect.co.uk performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value4.6 s

35/100

25%

SI (Speed Index)

Value10.9 s

6/100

10%

TBT (Total Blocking Time)

Value8,330 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.011

100/100

15%

TTI (Time to Interactive)

Value33.1 s

0/100

10%

Network Requests Diagram

whattoexpect.co.uk

14 ms

whattoexpect.co.uk

26 ms

www.whattoexpect.com

320 ms

homepageNew.css

39 ms

zdconsenth.js

172 ms

Our browser made a total of 15 requests to load all elements on the main page. We found that 13% of them (2 requests) were addressed to the original Whattoexpect.co.uk, 40% (6 requests) were made to Images.agoramedia.com and 13% (2 requests) were made to Content.whattoexpect.com. The less responsive or slowest element that took the longest time to load (379 ms) relates to the external source Content.whattoexpect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (71%)

Content Size

2.3 MB

After Optimization

670.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Whattoexpect.co.uk main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 267.4 kB

  • Original 322.8 kB
  • After minification 313.4 kB
  • After compression 55.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 267.4 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 30.2 kB
  • After minification 30.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. What To Expect images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 1.3 MB

  • Original 1.9 MB
  • After minification 1.9 MB
  • After compression 545.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.3 MB or 71% of the original size.

CSS Optimization

-0%

Potential reduce by 41 B

  • Original 39.2 kB
  • After minification 39.2 kB
  • After compression 39.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Whattoexpect.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 3 (25%)

Requests Now

12

After Optimization

9

  • Images
  • JavaScript
  • CSS

The browser has sent 12 CSS, Javascripts, AJAX and image requests in order to completely render the main page of What To Expect. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

whattoexpect.co.uk accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

whattoexpect.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

whattoexpect.co.uk SEO score

54

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Whattoexpect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Whattoexpect.co.uk main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of What To Expect. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: