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babymore.co.uk screenshot

Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

babymore.co.uk

Babymore | Cots & Cot Beds | Nursery Furniture | Pushchair

Page Load Speed

3.1 sec in total

First Response

198 ms

Resources Loaded

1.8 sec

Page Rendered

1.1 sec

babymore.co.uk screenshot

About Website

Visit babymore.co.uk now to see the best up-to-date Babymore content and also check out these interesting facts you probably never knew about babymore.co.uk

Award winning range of cots, cot beds, nursery furniture, nursing chair, nursery furniture sets, mattress, pram, pushchair, travel systems and car seats.

Visit babymore.co.uk

Key Findings

We analyzed Babymore.co.uk page load time and found that the first response time was 198 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

babymore.co.uk performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value14.7 s

0/100

25%

SI (Speed Index)

Value13.3 s

2/100

10%

TBT (Total Blocking Time)

Value3,530 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.849

4/100

15%

TTI (Time to Interactive)

Value19.2 s

2/100

10%

Network Requests Diagram

babymore.co.uk

198 ms

babymore.co.uk

167 ms

breeze_d2ead50c4e4873d6457a650e17e47711.css

34 ms

breeze_e37231b2e0d139fcbbfdb7e636b8df78.css

43 ms

breeze_8a9d3c5a43067409264b34ed022ae9bb.css

43 ms

Our browser made a total of 162 requests to load all elements on the main page. We found that 85% of them (138 requests) were addressed to the original Babymore.co.uk, 4% (7 requests) were made to Use.typekit.net and 4% (6 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (688 ms) relates to the external source Custom.clerk.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 196.2 kB (16%)

Content Size

1.2 MB

After Optimization

997.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Babymore.co.uk main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 728.1 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 173.7 kB

  • Original 207.8 kB
  • After minification 207.8 kB
  • After compression 34.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 173.7 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 728.1 kB
  • After minification 728.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Babymore images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 19.7 kB

  • Original 155.4 kB
  • After minification 155.4 kB
  • After compression 135.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 19.7 kB or 13% of the original size.

CSS Optimization

-3%

Potential reduce by 2.8 kB

  • Original 102.7 kB
  • After minification 102.7 kB
  • After compression 99.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Babymore.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 55 (37%)

Requests Now

149

After Optimization

94

  • Images
  • JavaScript
  • CSS

The browser has sent 149 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Babymore. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

babymore.co.uk

babymore.co.uk

198 ms

babymore.co.uk

babymore.co.uk

167 ms

breeze_d2ead50c4e4873d6457a650e17e47711.css

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34 ms

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43 ms

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43 ms

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45 ms

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109 ms

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60 ms

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101 ms

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96 ms

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129 ms

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woocommerce.min.js

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138 ms

jquery.zoom.min.js

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127 ms

jquery.flexslider.min.js

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133 ms

single-product.min.js

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150 ms

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149 ms

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149 ms

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332 ms

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331 ms

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404 ms

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458 ms

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491 ms

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591 ms

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530 ms

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531 ms

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532 ms

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444 ms

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409 ms

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409 ms

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Accessibility Review

babymore.co.uk accessibility score

81

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

babymore.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

babymore.co.uk SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Babymore.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Babymore.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

babymore.co.uk

Open Graph data is detected on the main page of Babymore. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: