Tools & Wizards About Us
baldwin.agency screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

baldwin.agency

Digital agency for unified commerce solutions | Baldwin

Page Load Speed

4.8 sec in total

First Response

487 ms

Resources Loaded

4 sec

Page Rendered

395 ms

baldwin.agency screenshot

About Website

Click here to check amazing Baldwin content. Otherwise, check out these important facts you probably never knew about baldwin.agency

Are you looking for an expert or training on creative webdesign, web development or digital marketing? We’ve got your back.

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Key Findings

We analyzed Baldwin.agency page load time and found that the first response time was 487 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

baldwin.agency performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

17/100

10%

LCP (Largest Contentful Paint)

Value7.0 s

6/100

25%

SI (Speed Index)

Value8.5 s

17/100

10%

TBT (Total Blocking Time)

Value700 ms

42/100

30%

CLS (Cumulative Layout Shift)

Value0.023

100/100

15%

TTI (Time to Interactive)

Value11.5 s

18/100

10%

Network Requests Diagram

baldwin.agency

487 ms

baldwin.agency

396 ms

www.baldwin.agency

1695 ms

fonts.css

287 ms

dashicons.min.css

384 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that 89% of them (63 requests) were addressed to the original Baldwin.agency, 6% (4 requests) were made to Fonts.gstatic.com and 3% (2 requests) were made to . The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Baldwin.agency.

Page Optimization Overview & Recommendations

Page size can be reduced by 237.4 kB (14%)

Content Size

1.7 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Baldwin.agency main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 111.9 kB

  • Original 133.8 kB
  • After minification 114.5 kB
  • After compression 21.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 19.3 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 111.9 kB or 84% of the original size.

Image Optimization

-7%

Potential reduce by 78.8 kB

  • Original 1.2 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Baldwin images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 21.9 kB

  • Original 159.9 kB
  • After minification 159.9 kB
  • After compression 138.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 21.9 kB or 14% of the original size.

CSS Optimization

-13%

Potential reduce by 24.7 kB

  • Original 197.5 kB
  • After minification 197.5 kB
  • After compression 172.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Baldwin.agency needs all CSS files to be minified and compressed as it can save up to 24.7 kB or 13% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (48%)

Requests Now

60

After Optimization

31

  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Baldwin. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

baldwin.agency

baldwin.agency

487 ms

baldwin.agency

baldwin.agency

396 ms

www.baldwin.agency

www.baldwin.agency

1695 ms

fonts.css

fonts.css

287 ms

dashicons.min.css

dashicons.min.css

384 ms

style.min.css

style.min.css

390 ms

styles.css

styles.css

201 ms

style.min.css

style.min.css

303 ms

font-awesome.min.css

font-awesome.min.css

287 ms

style.min.css

style.min.css

292 ms

jquery-ui.min.css

jquery-ui.min.css

297 ms

css2

css2

33 ms

main_a52aeaf3.css

main_a52aeaf3.css

485 ms

cookie-block.js

cookie-block.js

389 ms

jquery.min.js

jquery.min.js

396 ms

jquery-migrate.min.js

jquery-migrate.min.js

393 ms

service-facebook-pixel.js

service-facebook-pixel.js

396 ms

cookie-list.js

cookie-list.js

395 ms

shortcode-block-cookie.js

shortcode-block-cookie.js

511 ms

xdomain-data.js

xdomain-data.js

513 ms

display-opinions-light.css

display-opinions-light.css

511 ms

font-awesome.min.css

font-awesome.min.css

519 ms

shortcodes.css

shortcodes.css

511 ms

cookie-popup.js

cookie-popup.js

620 ms

jquery.base64.min.js

jquery.base64.min.js

620 ms

main_a52aeaf3.js

main_a52aeaf3.js

691 ms

animations_a52aeaf3.js

animations_a52aeaf3.js

621 ms

custom-scripts_a52aeaf3.js

custom-scripts_a52aeaf3.js

619 ms

underscore.min.js

underscore.min.js

621 ms

backbone.min.js

backbone.min.js

689 ms

front-end-deps.js

front-end-deps.js

775 ms

front-end.js

front-end.js

703 ms

front-end.js

front-end.js

702 ms

gtm.js

gtm.js

108 ms

logo_7e291d34.svg

logo_7e291d34.svg

192 ms

hp-banner-baldwin-certifications.jpg

hp-banner-baldwin-certifications.jpg

458 ms

some-of-our-commerce-customers-369x275.jpg

some-of-our-commerce-customers-369x275.jpg

337 ms

webshops.png

webshops.png

457 ms

worldwide-customers.jpg

worldwide-customers.jpg

457 ms

generated-conversions.png

generated-conversions.png

459 ms

Partner-RGB_9c0a6d63.svg

Partner-RGB_9c0a6d63.svg

405 ms

hyva_bronze-partner-badge_dark_a88ebd7c.svg

hyva_bronze-partner-badge_dark_a88ebd7c.svg

407 ms

adobe_81f3979f.webp

adobe_81f3979f.webp

458 ms

google-logo_3e26049d.png

google-logo_3e26049d.png

466 ms

block-all.svg

block-all.svg

558 ms

essential.svg

essential.svg

558 ms

functionality.svg

functionality.svg

556 ms

statistics.svg

statistics.svg

553 ms

targeting.svg

targeting.svg

559 ms

baldwin_logo_footer_new_c76af214.png

baldwin_logo_footer_new_c76af214.png

551 ms

GT-Walsheim-Medium_28df7a73.woff

GT-Walsheim-Medium_28df7a73.woff

607 ms

GT-Walsheim-Bold_3675d81b.woff

GT-Walsheim-Bold_3675d81b.woff

515 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0C4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0C4n.ttf

49 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0C4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0C4n.ttf

63 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1y4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1y4n.ttf

70 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1y4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1y4n.ttf

83 ms

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

20 ms

Portfolio-NEWS-1.png

Portfolio-NEWS-1.png

521 ms

Portfolio-Amanvida.png

Portfolio-Amanvida.png

612 ms

Portfolio-WebaFurniturewebshop.png

Portfolio-WebaFurniturewebshop.png

520 ms

weba.png

weba.png

522 ms

logo-email.png

logo-email.png

621 ms

medipim.png

medipim.png

621 ms

canvascamp.png

canvascamp.png

621 ms

logo-without-baseline.png

logo-without-baseline.png

619 ms

logo-septodont.jpg

logo-septodont.jpg

705 ms

labellov-logo.png

labellov-logo.png

706 ms

logo-lotana.png

logo-lotana.png

719 ms

logo-sereni.png

logo-sereni.png

717 ms

ajax-loader_c5cd7f53.gif

ajax-loader_c5cd7f53.gif

454 ms

0z9AI2qMkV4nGNgZkAGjAxoAAAAjgAF

0z9AI2qMkV4nGNgZkAGjAxoAAAAjgAF

1 ms

Accessibility Review

baldwin.agency accessibility score

83

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

baldwin.agency best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

baldwin.agency SEO score

77

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Baldwin.agency can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Baldwin.agency main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

baldwin.agency

Open Graph data is detected on the main page of Baldwin. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: