Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 64

    Accessibility

    Visual factors better than
    that of 30% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

birdfood.co.uk

Proud leaders of the British bird food market | CJ Wildlife

Page Load Speed

7 sec in total

First Response

2.2 sec

Resources Loaded

4.4 sec

Page Rendered

408 ms

birdfood.co.uk screenshot

About Website

Visit birdfood.co.uk now to see the best up-to-date Bird Food content for United States and also check out these interesting facts you probably never knew about birdfood.co.uk

Quality selection of Bird Foods ✓ Fat Balls & Sunflower Hearts ✓ Buy bird seeds, bird feeders & nest boxes ✓ UK's largest bird food supplier ☆ Next day delivery ✓

Visit birdfood.co.uk

Key Findings

We analyzed Birdfood.co.uk page load time and found that the first response time was 2.2 sec and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

birdfood.co.uk performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value9.3 s

1/100

25%

SI (Speed Index)

Value12.1 s

4/100

10%

TBT (Total Blocking Time)

Value5,540 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.033

100/100

15%

TTI (Time to Interactive)

Value26.9 s

0/100

10%

Network Requests Diagram

birdfood.co.uk

2157 ms

common.screen.css

200 ms

main.screen.css

293 ms

jquery-1.8.3.min.js

470 ms

fader.css

184 ms

Our browser made a total of 106 requests to load all elements on the main page. We found that 80% of them (85 requests) were addressed to the original Birdfood.co.uk, 4% (4 requests) were made to Config1.veinteractive.com and 3% (3 requests) were made to Mark.reevoo.com. The less responsive or slowest element that took the longest time to load (2.2 sec) belongs to the original domain Birdfood.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 955.1 kB (78%)

Content Size

1.2 MB

After Optimization

277.1 kB

In fact, the total size of Birdfood.co.uk main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 989.0 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 37.5 kB

  • Original 48.1 kB
  • After minification 46.4 kB
  • After compression 10.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 37.5 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 2.8 kB
  • After minification 2.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bird Food images are well optimized though.

JavaScript Optimization

-76%

Potential reduce by 751.3 kB

  • Original 989.0 kB
  • After minification 754.7 kB
  • After compression 237.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 751.3 kB or 76% of the original size.

CSS Optimization

-86%

Potential reduce by 166.2 kB

  • Original 192.3 kB
  • After minification 172.1 kB
  • After compression 26.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Birdfood.co.uk needs all CSS files to be minified and compressed as it can save up to 166.2 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 38 (37%)

Requests Now

102

After Optimization

64

The browser has sent 102 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bird Food. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

birdfood.co.uk accessibility score

64

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s do not have all required [aria-*] attributes

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

birdfood.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

birdfood.co.uk SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Birdfood.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Birdfood.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Bird Food. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: