Tools & Wizards About Us
birks.ca screenshot

Report Summary

  • 13

    Performance

    Renders faster than
    25% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

birks.ca

Maison Birks Canada’s Diamond & Fine Jewellery Leader

Page Load Speed

1.7 sec in total

First Response

101 ms

Resources Loaded

1.3 sec

Page Rendered

277 ms

birks.ca screenshot

About Website

Welcome to birks.ca homepage info - get ready to check Birks best content right away, or after learning these important things about birks.ca

Discover Maison Birks' collection of luxury, watches and accessories. Maison Birks offers you a choice as unique and meaningful as each of life’s occasions.

Visit birks.ca

Key Findings

We analyzed Birks.ca page load time and found that the first response time was 101 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

birks.ca performance score

13

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.7 s

5/100

10%

LCP (Largest Contentful Paint)

Value19.1 s

0/100

25%

SI (Speed Index)

Value29.5 s

0/100

10%

TBT (Total Blocking Time)

Value61,750 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.121

84/100

15%

TTI (Time to Interactive)

Value90.6 s

0/100

10%

Network Requests Diagram

birks.ca

101 ms

www.birks.com

191 ms

www.maisonbirks.com

217 ms

calendar-win2k-1.1375713574.css

49 ms

styles.1455548616.css

140 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Birks.ca, 86% (79 requests) were made to Maisonbirks.com and 2% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (372 ms) relates to the external source Maisonbirks.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (57%)

Content Size

2.7 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Birks.ca main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 929.1 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 103.4 kB

  • Original 120.1 kB
  • After minification 91.9 kB
  • After compression 16.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 28.2 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 103.4 kB or 86% of the original size.

Image Optimization

-7%

Potential reduce by 65.0 kB

  • Original 929.1 kB
  • After minification 864.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Birks images are well optimized though.

JavaScript Optimization

-77%

Potential reduce by 716.6 kB

  • Original 926.5 kB
  • After minification 690.4 kB
  • After compression 209.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 716.6 kB or 77% of the original size.

CSS Optimization

-91%

Potential reduce by 682.7 kB

  • Original 754.3 kB
  • After minification 661.5 kB
  • After compression 71.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Birks.ca needs all CSS files to be minified and compressed as it can save up to 682.7 kB or 91% of the original size.

Requests Breakdown

Number of requests can be reduced by 38 (47%)

Requests Now

81

After Optimization

43

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Birks. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

birks.ca

birks.ca

101 ms

www.birks.com

www.birks.com

191 ms

www.maisonbirks.com

www.maisonbirks.com

217 ms

calendar-win2k-1.1375713574.css

calendar-win2k-1.1375713574.css

49 ms

styles.1455548616.css

styles.1455548616.css

140 ms

baobazLivepipe.1437074429.css

baobazLivepipe.1437074429.css

55 ms

ch_style.1447358148.css

ch_style.1447358148.css

64 ms

prototype.1375713574.js

prototype.1375713574.js

120 ms

ccard.1375713574.js

ccard.1375713574.js

67 ms

validation.1375888244.js

validation.1375888244.js

74 ms

builder.1375713574.js

builder.1375713574.js

79 ms

effects.1375713574.js

effects.1375713574.js

91 ms

dragdrop.1375713574.js

dragdrop.1375713574.js

92 ms

controls.1375713574.js

controls.1375713574.js

101 ms

slider.1375713574.js

slider.1375713574.js

104 ms

js.1375888244.js

js.1375888244.js

118 ms

form.1425482195.js

form.1425482195.js

119 ms

translate.1375888244.js

translate.1375888244.js

128 ms

cookies.1375888244.js

cookies.1375888244.js

130 ms

ajaxify.1375713574.js

ajaxify.1375713574.js

190 ms

livepipe.1375713574.js

livepipe.1375713574.js

190 ms

window.1437074429.js

window.1437074429.js

190 ms

scrollbar.1375713574.js

scrollbar.1375713574.js

190 ms

calendar.1375713574.js

calendar.1375713574.js

228 ms

calendar-setup.1375713574.js

calendar-setup.1375713574.js

190 ms

window.1375713574.js

window.1375713574.js

226 ms

checkout.1447358148.js

checkout.1447358148.js

227 ms

baobazLivepipe.1425482195.js

baobazLivepipe.1425482195.js

228 ms

jquery-1.11.1.min.1425482196.js

jquery-1.11.1.min.1425482196.js

235 ms

productZoom.1404328819.js

productZoom.1404328819.js

233 ms

baobaz_rwd_nav.1425505981.js

baobaz_rwd_nav.1425505981.js

233 ms

flowtype.1425482196.js

flowtype.1425482196.js

234 ms

scripts.1454964290.js

scripts.1454964290.js

252 ms

swiper-2.7.6.min.1425936600.js

swiper-2.7.6.min.1425936600.js

250 ms

jquery.easing.1.3.1425482196.js

jquery.easing.1.3.1425482196.js

251 ms

jquery.touchSwipe.min.1425482196.js

jquery.touchSwipe.min.1425482196.js

251 ms

conversion.js

conversion.js

26 ms

css

css

55 ms

analytics.js

analytics.js

23 ms

fbevents.js

fbevents.js

51 ms

icons-svgsprite.svg

icons-svgsprite.svg

45 ms

icons-s5aa056b974.png

icons-s5aa056b974.png

95 ms

birks_loader.1425482195.gif

birks_loader.1425482195.gif

52 ms

aaron.1425482195.png

aaron.1425482195.png

43 ms

alpina.1425482195.png

alpina.1425482195.png

53 ms

baume.1425482195.png

baume.1425482195.png

52 ms

birks.1427743414.png

birks.1427743414.png

94 ms

breitling.1425482195.png

breitling.1425482195.png

93 ms

bulgari.1425482195.png

bulgari.1425482195.png

93 ms

cartier.1425482195.png

cartier.1425482195.png

91 ms

corum.1425482195.png

corum.1425482195.png

92 ms

damiani.1425482195.png

damiani.1425482195.png

142 ms

di.1425482195.png

di.1425482195.png

144 ms

dior.1425482195.png

dior.1425482195.png

143 ms

frederique.1425482195.png

frederique.1425482195.png

144 ms

gucci-jewellery.1455735621.png

gucci-jewellery.1455735621.png

143 ms

gucci-watches.1426192006.png

gucci-watches.1426192006.png

143 ms

kwiat.1433166379.png

kwiat.1433166379.png

248 ms

marco.1425482195.png

marco.1425482195.png

247 ms

messika.1425482195.png

messika.1425482195.png

247 ms

mont.1425482195.png

mont.1425482195.png

246 ms

panerai.1425482195.png

panerai.1425482195.png

247 ms

roberto.1425482195.png

roberto.1425482195.png

246 ms

rolex.1429712622.png

rolex.1429712622.png

290 ms

tag.1425482195.png

tag.1425482195.png

290 ms

tudor.1429712622.png

tudor.1429712622.png

289 ms

van.1425482195.png

van.1425482195.png

291 ms

vianna.1425482195.png

vianna.1425482195.png

290 ms

diamond-birks-logo.1426192006.png

diamond-birks-logo.1426192006.png

290 ms

collect

collect

60 ms

collect

collect

112 ms

main-texture.png

main-texture.png

273 ms

p22undergroundpro-medium-webfont.woff

p22undergroundpro-medium-webfont.woff

257 ms

p22undergroundpro-demi-webfont.woff

p22undergroundpro-demi-webfont.woff

272 ms

p22undergroundpro-light-webfont.woff

p22undergroundpro-light-webfont.woff

272 ms

206 ms

home-amourpure.jpg

home-amourpure.jpg

324 ms

home-northstar.jpg

home-northstar.jpg

295 ms

blue-1879.jpg

blue-1879.jpg

281 ms

Birks_1879_FrontView.jpg

Birks_1879_FrontView.jpg

278 ms

bridal_hero.jpg

bridal_hero.jpg

372 ms

home-amoriquecoll.jpg

home-amoriquecoll.jpg

300 ms

neuton-italic-webfont.woff

neuton-italic-webfont.woff

274 ms

neuton-light-webfont.woff

neuton-light-webfont.woff

305 ms

plusone.js

plusone.js

132 ms

MinionPro-Regular.woff

MinionPro-Regular.woff

329 ms

MinionPro-Medium.woff

MinionPro-Medium.woff

340 ms

139 ms

arrow-down-grey.png

arrow-down-grey.png

177 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

10 ms

53 ms

print.1375888244.css

print.1375888244.css

28 ms

Accessibility Review

birks.ca accessibility score

76

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

birks.ca best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

birks.ca SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Birks.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Birks.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

birks.ca

Open Graph description is not detected on the main page of Birks. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: