Tools & Wizards About Us
blackfriday2018.com screenshot

Report Summary

  • 3

    Performance

    Renders faster than
    20% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

blackfriday2018.com

Brad's Deals. There's a real-life human behind every post.

Page Load Speed

3.2 sec in total

First Response

34 ms

Resources Loaded

384 ms

Page Rendered

2.8 sec

blackfriday2018.com screenshot

About Website

Visit blackfriday2018.com now to see the best up-to-date Blackfriday 2018 content and also check out these interesting facts you probably never knew about blackfriday2018.com

A smarter way to save with exclusives & expert-picked deals from thousands of trusted retailers to give you the advantage when you shop.

Visit blackfriday2018.com

Key Findings

We analyzed Blackfriday2018.com page load time and found that the first response time was 34 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

blackfriday2018.com performance score

3

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value16.1 s

0/100

25%

SI (Speed Index)

Value10.2 s

8/100

10%

TBT (Total Blocking Time)

Value4,180 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.735

6/100

15%

TTI (Time to Interactive)

Value25.2 s

0/100

10%

Network Requests Diagram

blackfriday2018.com

34 ms

www.bradsdeals.com

46 ms

ozj4khw.css

96 ms

entry.CuAZSHEP.css

98 ms

modular-block-list.D0gwOdGK.css

105 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Blackfriday2018.com, 42% (29 requests) were made to Www-assets.bradsdeals.com and 35% (24 requests) were made to Images.contentstack.io. The less responsive or slowest element that took the longest time to load (151 ms) relates to the external source Images.contentstack.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 455.8 kB (18%)

Content Size

2.6 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • CSS

In fact, the total size of Blackfriday2018.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 427.3 kB

  • Original 509.0 kB
  • After minification 505.0 kB
  • After compression 81.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 427.3 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 28.1 kB

  • Original 2.1 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Blackfriday 2018 images are well optimized though.

CSS Optimization

-2%

Potential reduce by 431 B

  • Original 17.6 kB
  • After minification 17.6 kB
  • After compression 17.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Blackfriday2018.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 25 (45%)

Requests Now

55

After Optimization

30

  • Images
  • CSS

The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Blackfriday 2018. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

blackfriday2018.com

blackfriday2018.com

34 ms

www.bradsdeals.com

www.bradsdeals.com

46 ms

ozj4khw.css

ozj4khw.css

96 ms

entry.CuAZSHEP.css

entry.CuAZSHEP.css

98 ms

modular-block-list.D0gwOdGK.css

modular-block-list.D0gwOdGK.css

105 ms

feed-grid.CUlbvTsC.css

feed-grid.CUlbvTsC.css

108 ms

content-grid-item.BRBIAt-v.css

content-grid-item.BRBIAt-v.css

107 ms

responsive-img.DoMeAP3P.css

responsive-img.DoMeAP3P.css

108 ms

tile.vvkttMix.css

tile.vvkttMix.css

108 ms

deal-tile-wrapper.CACJCtJ6.css

deal-tile-wrapper.CACJCtJ6.css

106 ms

grid.Daw_hlZi.css

grid.Daw_hlZi.css

108 ms

page-buttons.D8VKhYy5.css

page-buttons.D8VKhYy5.css

110 ms

loading-spinner.BJ93ifEh.css

loading-spinner.BJ93ifEh.css

109 ms

Screenshot_2024-09-06_144016.jpg

Screenshot_2024-09-06_144016.jpg

115 ms

Carhartt_Men_s_Loose-Fit_Duck_Lined_Jacket_-_Carhartt.jpg

Carhartt_Men_s_Loose-Fit_Duck_Lined_Jacket_-_Carhartt.jpg

146 ms

Yalaha_78_Upholstered_Sofa.webp

Yalaha_78_Upholstered_Sofa.webp

131 ms

custom-circle-name-door-wall-sign.jpg

custom-circle-name-door-wall-sign.jpg

151 ms

41_Wide_Classic_Super_Soft_And_Oversize_Faux_Leather_Manual_Recliner_with_Rivet.webp

41_Wide_Classic_Super_Soft_And_Oversize_Faux_Leather_Manual_Recliner_with_Rivet.webp

144 ms

Carhartt_Rugged_Flex_Peak_Jacket_-_Carhartt.jpg

Carhartt_Rugged_Flex_Peak_Jacket_-_Carhartt.jpg

145 ms

calvin_klein_becky_satchel.webp

calvin_klein_becky_satchel.webp

145 ms

petgroomertool.jpg

petgroomertool.jpg

146 ms

iHerb-_28_Off_Beauty_&_Personal_Care_-_iHerb.jpg

iHerb-_28_Off_Beauty_&_Personal_Care_-_iHerb.jpg

146 ms

50164EAC-2PACK.jpg

50164EAC-2PACK.jpg

147 ms

949755ab1265db8ea278f5771577c8dfc59352e7.jpg

949755ab1265db8ea278f5771577c8dfc59352e7.jpg

141 ms

leather-cardholder-wallet.jpg

leather-cardholder-wallet.jpg

150 ms

light.jpg

light.jpg

140 ms

120461998d1c1e07b95152f9b18b346f086b3117.webp

120461998d1c1e07b95152f9b18b346f086b3117.webp

140 ms

b30a824bd3dee80ae604e5b03e35362f14053798.jpg

b30a824bd3dee80ae604e5b03e35362f14053798.jpg

140 ms

5811085_Sky_Blue_And_Dark_Gree.webp

5811085_Sky_Blue_And_Dark_Gree.webp

140 ms

newbalance.jpg

newbalance.jpg

143 ms

2cbb52a57fc67abd7618d6f24436409e274b59ad.jpg

2cbb52a57fc67abd7618d6f24436409e274b59ad.jpg

144 ms

Nike_LeBron_NXXT_Gen_AMPD_Basketball_Shoes_.png

Nike_LeBron_NXXT_Gen_AMPD_Basketball_Shoes_.png

145 ms

halloweendecor.jpg

halloweendecor.jpg

144 ms

halloween.jpg

halloween.jpg

147 ms

belt.jpg

belt.jpg

148 ms

3pc-appliance.jpg

3pc-appliance.jpg

145 ms

sorel-frye.jpg

sorel-frye.jpg

145 ms

p.css

p.css

33 ms

dark-background.DilEYp9r.png

dark-background.DilEYp9r.png

43 ms

secondary-full-color-white-bg-with-border.YJMJycd-.png

secondary-full-color-white-bg-with-border.YJMJycd-.png

13 ms

d

d

13 ms

d

d

22 ms

d

d

21 ms

d

d

22 ms

d

d

20 ms

d

d

22 ms

kohls.DwGj-5h6.jpeg

kohls.DwGj-5h6.jpeg

11 ms

macys.Cc-67Zxf.png

macys.Cc-67Zxf.png

12 ms

d

d

11 ms

d

d

13 ms

d

d

3 ms

d

d

93 ms

d

d

4 ms

d

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11 ms

nordstrom.2kedcI5z.png

nordstrom.2kedcI5z.png

23 ms

report-issue.D179MVro.css

report-issue.D179MVro.css

5 ms

image-carousel.whhEcGtC.css

image-carousel.whhEcGtC.css

3 ms

feed-block-content.vbnKNdlh.css

feed-block-content.vbnKNdlh.css

4 ms

pagination-buttons._El03Fnz.css

pagination-buttons._El03Fnz.css

4 ms

pagination-button.DWS672Of.css

pagination-button.DWS672Of.css

4 ms

horizontal-scroll.DBQaO2cA.css

horizontal-scroll.DBQaO2cA.css

3 ms

featured-article-wrapper.D9EMeYTc.css

featured-article-wrapper.D9EMeYTc.css

4 ms

article-tile.BRBde9Fl.css

article-tile.BRBde9Fl.css

4 ms

base-video.Ce0vUU-0.css

base-video.Ce0vUU-0.css

3 ms

share-buttons.BcF6o6zr.css

share-buttons.BcF6o6zr.css

4 ms

product-page-listing-tile.CdjGjEUK.css

product-page-listing-tile.CdjGjEUK.css

3 ms

two-up-placement-block.XUTPUTmD.css

two-up-placement-block.XUTPUTmD.css

5 ms

tile-group-block.DMtINAJU.css

tile-group-block.DMtINAJU.css

3 ms

tile-group-block-tile.rJURxQ6r.css

tile-group-block-tile.rJURxQ6r.css

5 ms

Accessibility Review

blackfriday2018.com accessibility score

77

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[aria-*] attributes are not valid or misspelled

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

blackfriday2018.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

blackfriday2018.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Blackfriday2018.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Blackfriday2018.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

blackfriday2018.com

Open Graph description is not detected on the main page of Blackfriday 2018. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: