Tools & Wizards About Us
bradfordexchange.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 91% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

bradfordexchange.com

The Bradford Exchange: Where Passions Become Art – Collectibles, Figurines, Jewelry And More

Page Load Speed

3.7 sec in total

First Response

464 ms

Resources Loaded

2.9 sec

Page Rendered

358 ms

bradfordexchange.com screenshot

About Website

Visit bradfordexchange.com now to see the best up-to-date Bradford Exchange content for United States and also check out these interesting facts you probably never knew about bradfordexchange.com

Shop The Bradford Exchange for unique and exclusive collectibles, gifts, and home décor. Find the perfect item for any occasion, from personalized gifts to fine jewelry.

Visit bradfordexchange.com

Key Findings

We analyzed Bradfordexchange.com page load time and found that the first response time was 464 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

bradfordexchange.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.6 s

2/100

10%

LCP (Largest Contentful Paint)

Value22.6 s

0/100

25%

SI (Speed Index)

Value13.6 s

2/100

10%

TBT (Total Blocking Time)

Value1,250 ms

19/100

30%

CLS (Cumulative Layout Shift)

Value0.027

100/100

15%

TTI (Time to Interactive)

Value21.6 s

1/100

10%

Network Requests Diagram

www.bradfordexchange.com

464 ms

entry.js

330 ms

css2

44 ms

bootstrap-main.css

43 ms

style.css

42 ms

Our browser made a total of 182 requests to load all elements on the main page. We found that 45% of them (82 requests) were addressed to the original Bradfordexchange.com, 16% (30 requests) were made to S7d5.scene7.com and 9% (16 requests) were made to Media.bradfordexchange.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Bge.scene7.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (41%)

Content Size

2.5 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bradfordexchange.com main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 171.1 kB

  • Original 201.9 kB
  • After minification 187.3 kB
  • After compression 30.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 171.1 kB or 85% of the original size.

Image Optimization

-6%

Potential reduce by 57.6 kB

  • Original 1.0 MB
  • After minification 979.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bradford Exchange images are well optimized though.

JavaScript Optimization

-49%

Potential reduce by 393.3 kB

  • Original 798.9 kB
  • After minification 734.9 kB
  • After compression 405.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 393.3 kB or 49% of the original size.

CSS Optimization

-84%

Potential reduce by 396.9 kB

  • Original 472.7 kB
  • After minification 417.6 kB
  • After compression 75.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bradfordexchange.com needs all CSS files to be minified and compressed as it can save up to 396.9 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 104 (62%)

Requests Now

168

After Optimization

64

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 168 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bradford Exchange. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 84 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.bradfordexchange.com

www.bradfordexchange.com

464 ms

entry.js

entry.js

330 ms

css2

css2

44 ms

bootstrap-main.css

bootstrap-main.css

43 ms

style.css

style.css

42 ms

bge.css

bge.css

40 ms

bradford-exchange.css

bradford-exchange.css

45 ms

bradfordUS_styleOverrides.css

bradfordUS_styleOverrides.css

35 ms

jquery-3.4.1.js

jquery-3.4.1.js

42 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

57 ms

app.js

app.js

56 ms

cookie_bge.js

cookie_bge.js

63 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

31 ms

bradus_dynatrace.js

bradus_dynatrace.js

57 ms

gaDatalayerSnippetConstants.js

gaDatalayerSnippetConstants.js

56 ms

card-slider.css

card-slider.css

94 ms

card-slider.js

card-slider.js

89 ms

bootstrap.js

bootstrap.js

77 ms

slick.js

slick.js

65 ms

owl.carousel.min.js

owl.carousel.min.js

69 ms

common.js

common.js

109 ms

superfish.css

superfish.css

109 ms

sprite10082014_BX_Test.css

sprite10082014_BX_Test.css

133 ms

teamLogo_033020.css

teamLogo_033020.css

143 ms

jquery.browser.js

jquery.browser.js

121 ms

jqModal.js

jqModal.js

185 ms

backgroundImageCache.js

backgroundImageCache.js

194 ms

ie6hover.js

ie6hover.js

157 ms

superfish.js

superfish.js

164 ms

layout.js

layout.js

194 ms

mainDM.js

mainDM.js

160 ms

main.js

main.js

189 ms

application.js

application.js

184 ms

autocomplete_solr.js

autocomplete_solr.js

192 ms

Utils.js

Utils.js

41 ms

s7ueViewers.js

s7ueViewers.js

54 ms

s7ueUtils.js

s7ueUtils.js

61 ms

s7mixedmedia.js

s7mixedmedia.js

222 ms

s7Custom.js

s7Custom.js

198 ms

mixedmediaviewer.css

mixedmediaviewer.css

242 ms

scene7viewer.css

scene7viewer.css

263 ms

object-assign-ie-polyfill.js

object-assign-ie-polyfill.js

239 ms

jquery.jqModal.css

jquery.jqModal.css

206 ms

gaLinkClickTracker.js

gaLinkClickTracker.js

193 ms

gaDatalayerEcommerceGA4.js

gaDatalayerEcommerceGA4.js

198 ms

gaDatalayerEcommerce.js

gaDatalayerEcommerce.js

201 ms

gaHomePageInitializers.js

gaHomePageInitializers.js

209 ms

bgecoremetrics.js

bgecoremetrics.js

251 ms

ruxitagent_A2SVfhqr_10157181213164340.js

ruxitagent_A2SVfhqr_10157181213164340.js

19 ms

gtm.js

gtm.js

91 ms

bx-50thAnnivSeal.png

bx-50thAnnivSeal.png

23 ms

bx-dt_featuredLicenses_Disney

bx-dt_featuredLicenses_Disney

144 ms

replatformOverlays

replatformOverlays

143 ms

replatformOverlays

replatformOverlays

457 ms

replatformOverlays

replatformOverlays

803 ms

replatformOverlays

replatformOverlays

517 ms

replatformOverlays

replatformOverlays

1124 ms

replatformOverlays

replatformOverlays

650 ms

replatformOverlays

replatformOverlays

1121 ms

replatformOverlays

replatformOverlays

1225 ms

replatformOverlays

replatformOverlays

657 ms

replatformOverlays

replatformOverlays

801 ms

replatformOverlays

replatformOverlays

1895 ms

replatformOverlays

replatformOverlays

1118 ms

bx-dt_featuredLicenses_StarWars

bx-dt_featuredLicenses_StarWars

453 ms

bx-dt_featuredLicenses_ThomasKinkade

bx-dt_featuredLicenses_ThomasKinkade

514 ms

bx-dt_featuredLicenses_HarryPotter

bx-dt_featuredLicenses_HarryPotter

549 ms

bx-dt_featuredLicenses_Disney100

bx-dt_featuredLicenses_Disney100

550 ms

bx-dt_featuredLicenses_Peanuts

bx-dt_featuredLicenses_Peanuts

548 ms

bx-dt_featuredLicenses_WOZ

bx-dt_featuredLicenses_WOZ

649 ms

bx-dt_featuredLicenses_TNBC

bx-dt_featuredLicenses_TNBC

653 ms

bx-dt_featuredLicenses_DC

bx-dt_featuredLicenses_DC

654 ms

bx-dt_featuredLicenses_NFLOLP

bx-dt_featuredLicenses_NFLOLP

800 ms

bx-dt_featuredLicenses_NFLPA

bx-dt_featuredLicenses_NFLPA

797 ms

bx-dt_featuredLicenses_Ghostbusters

bx-dt_featuredLicenses_Ghostbusters

800 ms

bx-dt_featuredLicenses_MLB

bx-dt_featuredLicenses_MLB

800 ms

bx-dt_featuredLicenses_MLBPlayers

bx-dt_featuredLicenses_MLBPlayers

978 ms

bx-dt_featuredLicenses_Elvis

bx-dt_featuredLicenses_Elvis

1117 ms

bx-dt_featuredLicenses_NHL

bx-dt_featuredLicenses_NHL

1114 ms

logo.svg

logo.svg

32 ms

bx-promo-050824-1.jpg

bx-promo-050824-1.jpg

51 ms

bx-promo-050824-2.jpg

bx-promo-050824-2.jpg

46 ms

bx-promo-050824-3.jpg

bx-promo-050824-3.jpg

44 ms

bx-promo-050824-4.jpg

bx-promo-050824-4.jpg

38 ms

bx-promo-050824-5.jpg

bx-promo-050824-5.jpg

57 ms

mob_noRisk_freeReturns.svg

mob_noRisk_freeReturns.svg

72 ms

mob_noRisk_Installments.svg

mob_noRisk_Installments.svg

53 ms

mob_noRisk_FreePers.svg

mob_noRisk_FreePers.svg

60 ms

truck.svg

truck.svg

64 ms

0percent.svg

0percent.svg

443 ms

p_coin.svg

p_coin.svg

68 ms

vos_jwl_010324.jpg

vos_jwl_010324.jpg

75 ms

vos_pers_010324.jpg

vos_pers_010324.jpg

130 ms

vos_coins_081922.jpg

vos_coins_081922.jpg

127 ms

vos_xmas_092223.jpg

vos_xmas_092223.jpg

444 ms

vos_dolls_092223.jpg

vos_dolls_092223.jpg

444 ms

vos_apparel_081922.jpg

vos_apparel_081922.jpg

443 ms

vos_villages_081922.jpg

vos_villages_081922.jpg

443 ms

vos_col_022324.jpg

vos_col_022324.jpg

442 ms

fi-mom_042624.jpg

fi-mom_042624.jpg

637 ms

fi-jewelry_042624.jpg

fi-jewelry_042624.jpg

637 ms

fi-baseball_042624.jpg

fi-baseball_042624.jpg

640 ms

clean-logo.svg

clean-logo.svg

637 ms

guarantee.png

guarantee.png

636 ms

100-percent.png

100-percent.png

635 ms

es6-promise.min.js

es6-promise.min.js

119 ms

flying-focus.js

flying-focus.js

668 ms

lazysizes.min.js

lazysizes.min.js

668 ms

jqModal.js

jqModal.js

667 ms

swfobject.js

swfobject.js

667 ms

js

js

471 ms

analytics.js

analytics.js

934 ms

bat.js

bat.js

795 ms

core.js

core.js

707 ms

2510973876.js

2510973876.js

927 ms

destination

destination

624 ms

uwt.js

uwt.js

786 ms

fbevents.js

fbevents.js

696 ms

adsbygoogle.js

adsbygoogle.js

1020 ms

collect.js

collect.js

1017 ms

ktag.js

ktag.js

779 ms

ld.js

ld.js

915 ms

profile-login.svg

profile-login.svg

585 ms

shopping-cart.svg

shopping-cart.svg

587 ms

KFOlCnqEu92Fr1MmSU5vAw.ttf

KFOlCnqEu92Fr1MmSU5vAw.ttf

987 ms

KFOmCnqEu92Fr1Me5Q.ttf

KFOmCnqEu92Fr1Me5Q.ttf

1048 ms

KFOlCnqEu92Fr1MmEU9vAw.ttf

KFOlCnqEu92Fr1MmEU9vAw.ttf

1100 ms

KFOlCnqEu92Fr1MmWUlvAw.ttf

KFOlCnqEu92Fr1MmWUlvAw.ttf

1141 ms

KFOlCnqEu92Fr1MmYUtvAw.ttf

KFOlCnqEu92Fr1MmYUtvAw.ttf

1139 ms

search.svg

search.svg

861 ms

cronos-pro-subhead.woff

cronos-pro-subhead.woff

841 ms

cronos-pro-subhead-italic.woff

cronos-pro-subhead-italic.woff

1004 ms

facebook.svg

facebook.svg

760 ms

pinterest.svg

pinterest.svg

762 ms

instagram.svg

instagram.svg

760 ms

seal.min.js

seal.min.js

927 ms

cronos-pro-display.woff

cronos-pro-display.woff

920 ms

KFOjCnqEu92Fr1Mu51S7ABc9.ttf

KFOjCnqEu92Fr1Mu51S7ABc9.ttf

1016 ms

KFOkCnqEu92Fr1Mu52xP.ttf

KFOkCnqEu92Fr1Mu52xP.ttf

1008 ms

KFOjCnqEu92Fr1Mu51TjARc9.ttf

KFOjCnqEu92Fr1Mu51TjARc9.ttf

1015 ms

KFOjCnqEu92Fr1Mu51TzBhc9.ttf

KFOjCnqEu92Fr1Mu51TzBhc9.ttf

1016 ms

Container.js

Container.js

249 ms

MediaSet.js

MediaSet.js

248 ms

SpinView.js

SpinView.js

574 ms

Swatches.js

Swatches.js

710 ms

ZoomView.js

ZoomView.js

573 ms

Button.js

Button.js

573 ms

Event.js

Event.js

573 ms

VideoControls.js

VideoControls.js

572 ms

VideoPlayer.js

VideoPlayer.js

856 ms

ControlBar.js

ControlBar.js

857 ms

bradford_exchange.js

bradford_exchange.js

793 ms

Geometry.js

Geometry.js

498 ms

IS.js

IS.js

498 ms

ItemDesc.js

ItemDesc.js

499 ms

SwatchesParser.js

SwatchesParser.js

513 ms

Thumb.js

Thumb.js

309 ms

View.js

View.js

234 ms

SpinFrame.js

SpinFrame.js

233 ms

Tile.js

Tile.js

232 ms

Enumeration.js

Enumeration.js

232 ms

IconEffect.js

IconEffect.js

232 ms

InputController2.js

InputController2.js

277 ms

Version.js

Version.js

264 ms

ScrollableDiv.js

ScrollableDiv.js

200 ms

collect

collect

138 ms

track_page_view

track_page_view

170 ms

syncframe

syncframe

131 ms

Data.js

Data.js

104 ms

WebVtt.js

WebVtt.js

103 ms

tags

tags

92 ms

adsct

adsct

221 ms

adsct

adsct

198 ms

collect

collect

99 ms

SpinFrameLoader.js

SpinFrameLoader.js

50 ms

Resolution.js

Resolution.js

49 ms

ig-membership

ig-membership

23 ms

topics-membership

topics-membership

25 ms

event

event

33 ms

ga-audiences

ga-audiences

105 ms

bounce

bounce

12 ms

38 ms

Accessibility Review

bradfordexchange.com accessibility score

97

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Best Practices

bradfordexchange.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

bradfordexchange.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bradfordexchange.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bradfordexchange.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bradfordexchange.com

Open Graph description is not detected on the main page of Bradford Exchange. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: