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brandbase.co.uk screenshot

Report Summary

  • 56

    Performance

    Renders faster than
    72% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

brandbase.co.uk

BrandBase - The come back company - Amsterdam - London - Hong Kong

Page Load Speed

4.1 sec in total

First Response

732 ms

Resources Loaded

2.8 sec

Page Rendered

546 ms

brandbase.co.uk screenshot

About Website

Welcome to brandbase.co.uk homepage info - get ready to check Brand Base best content right away, or after learning these important things about brandbase.co.uk

We are the come back company. We create high impact promotional campaigns. We make people think again, feel again, and buy again.

Visit brandbase.co.uk

Key Findings

We analyzed Brandbase.co.uk page load time and found that the first response time was 732 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

brandbase.co.uk performance score

56

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

33/100

10%

LCP (Largest Contentful Paint)

Value5.7 s

16/100

25%

SI (Speed Index)

Value5.1 s

62/100

10%

TBT (Total Blocking Time)

Value70 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.313

37/100

15%

TTI (Time to Interactive)

Value5.6 s

69/100

10%

Network Requests Diagram

brand-base.com

732 ms

sdm_wp_styles.css

96 ms

style.min.css

209 ms

astra-addon-65eb03bdc96081-43762720.css

300 ms

frontend-lite.min.css

301 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Brandbase.co.uk, 8% (5 requests) were made to Unpkg.com and 2% (1 request) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (882 ms) relates to the external source Brand-base.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 139.3 kB (6%)

Content Size

2.5 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandbase.co.uk main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 98.3 kB

  • Original 121.2 kB
  • After minification 116.4 kB
  • After compression 22.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 98.3 kB or 81% of the original size.

Image Optimization

-2%

Potential reduce by 36.9 kB

  • Original 2.1 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Base images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.0 kB

  • Original 112.2 kB
  • After minification 112.2 kB
  • After compression 111.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 3.2 kB

  • Original 83.3 kB
  • After minification 83.3 kB
  • After compression 80.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandbase.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 36 (71%)

Requests Now

51

After Optimization

15

  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Base. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brand-base.com

brand-base.com

732 ms

sdm_wp_styles.css

sdm_wp_styles.css

96 ms

style.min.css

style.min.css

209 ms

astra-addon-65eb03bdc96081-43762720.css

astra-addon-65eb03bdc96081-43762720.css

300 ms

frontend-lite.min.css

frontend-lite.min.css

301 ms

swiper.min.css

swiper.min.css

387 ms

post-24.css

post-24.css

393 ms

frontend-lite.min.css

frontend-lite.min.css

393 ms

uael-frontend.min.css

uael-frontend.min.css

487 ms

global.css

global.css

393 ms

post-5.css

post-5.css

394 ms

style.css

style.css

481 ms

flickity.min.css

flickity.min.css

80 ms

ecs-style.css

ecs-style.css

485 ms

post-56.css

post-56.css

484 ms

post-350.css

post-350.css

498 ms

jquery.min.js

jquery.min.js

601 ms

jquery-migrate.min.js

jquery-migrate.min.js

594 ms

sdm_wp_scripts.js

sdm_wp_scripts.js

578 ms

ecs_ajax_pagination.js

ecs_ajax_pagination.js

578 ms

ecs.js

ecs.js

577 ms

widget-posts.min.css

widget-posts.min.css

579 ms

animations.min.css

animations.min.css

735 ms

style.min.js

style.min.js

745 ms

astra-addon-65eb03bdca22f8-36969814.js

astra-addon-65eb03bdca22f8-36969814.js

745 ms

imagesloaded.min.js

imagesloaded.min.js

746 ms

TweenMax.min.js

TweenMax.min.js

34 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

39 ms

main.js

main.js

745 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

746 ms

webpack.runtime.min.js

webpack.runtime.min.js

765 ms

frontend-modules.min.js

frontend-modules.min.js

853 ms

hooks.min.js

hooks.min.js

787 ms

i18n.min.js

i18n.min.js

799 ms

frontend.min.js

frontend.min.js

794 ms

waypoints.min.js

waypoints.min.js

794 ms

core.min.js

core.min.js

864 ms

frontend.min.js

frontend.min.js

870 ms

elements-handlers.min.js

elements-handlers.min.js

882 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

18 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

18 ms

flickity.min.css

flickity.min.css

14 ms

home_carousel_desktop_001.jpg

home_carousel_desktop_001.jpg

266 ms

home_carousel_mobile_001.jpg

home_carousel_mobile_001.jpg

349 ms

home_carousel_desktop_003.jpg

home_carousel_desktop_003.jpg

499 ms

home_carousel_mobile_003.jpg

home_carousel_mobile_003.jpg

509 ms

home_carousel_desktop_004.jpg

home_carousel_desktop_004.jpg

611 ms

home_carousel_mobile_004.jpg

home_carousel_mobile_004.jpg

619 ms

arrow-right-white.svg

arrow-right-white.svg

342 ms

coffee-hero-img__001.jpg

coffee-hero-img__001.jpg

625 ms

Darth_Vader-scaled.jpg

Darth_Vader-scaled.jpg

742 ms

spatialvision-hero-img__001-copy.jpg

spatialvision-hero-img__001-copy.jpg

779 ms

home_culture_img_001.png

home_culture_img_001.png

787 ms

BNO-Lid_zwart.svg

BNO-Lid_zwart.svg

703 ms

BB-ecovadis.png

BB-ecovadis.png

712 ms

Gotham-Book.woff

Gotham-Book.woff

609 ms

Gotham-Bold.woff

Gotham-Bold.woff

689 ms

Gotham-Black.woff

Gotham-Black.woff

707 ms

fhronaldson-r-webfont.woff

fhronaldson-r-webfont.woff

707 ms

Accessibility Review

brandbase.co.uk accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

brandbase.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

brandbase.co.uk SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandbase.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandbase.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandbase.co.uk

Open Graph data is detected on the main page of Brand Base. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: