Access brandfire.ie. Brandfire - Brand Loyalty Agency - We build Customer Loyalty programs

Report Summary

About Website

Visit brandfire.ie now to see the best up-to-date Brandfire content for Ireland and also check out these interesting facts you probably never knew about brandfire.ie

We help acquire and retain customers with our brand and customer loyalty program solutions. We design, build and manage loyalty & rewards programs for B2B and B2C brands.

Visit brandfire.ie

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

17/100

10%

LCP (Largest Contentful Paint)

Value22.6 s

0/100

25%

SI (Speed Index)

Value9.3 s

12/100

10%

TBT (Total Blocking Time)

Value640 ms

46/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value20.2 s

2/100

10%

brandfire.ie

308 ms

brandfire.ie

559 ms

main.css

181 ms

style.min.css

271 ms

search-filter.min.css

285 ms

Our browser made a total of 125 requests to load all elements on the main page. We found that 87% of them (109 requests) were addressed to the original Brandfire.ie, 11% (14 requests) were made to Fonts.gstatic.com and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Brandfire.ie.

Content Size

7.2 MB

After Optimization

6.7 MB

In fact, the total size of Brandfire.ie main page is 7.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 6.6 MB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 141.2 kB

Original 190.1 kB
After minification 187.3 kB
After compression 48.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 141.2 kB or 74% of the original size.

Image Optimization

-5%

Potential reduce by 309.8 kB

Original 6.6 MB
After minification 6.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brandfire images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 442 B

Original 204.8 kB
After minification 204.8 kB
After compression 204.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 1.5 kB

Original 161.8 kB
After minification 161.8 kB
After compression 160.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandfire.ie has all CSS files already compressed.

Requests Now

After Optimization

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brandfire. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 26 to 1 for CSS and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Links do not have a discernible name

Areas of Improvement

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

High

Page has valid source maps

Search Engine Optimization Advices

To appear in search results, crawlers need access to your app.

High

Links are not crawlable

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

Language Detected

EN
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandfire.ie can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandfire.ie main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandfire.ie

Open Graph data is detected on the main page of Brandfire. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

Report Summary

Performance

Accessibility

Best Practices

SEO

Brandfire - Brand Loyalty Agency - We build Customer Loyalty programs

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)

Network Requests Diagram

brandfire.ie

brandfire.ie

main.css

style.min.css

search-filter.min.css

Page Optimization Overview & Recommendations

Content Size

After Optimization

HTML Optimization

Image Optimization

JavaScript Optimization

CSS Optimization

Requests Breakdown

Requests Now

After Optimization

Network Requests Diagram

brandfire.ie

brandfire.ie

main.css

style.min.css

search-filter.min.css

elementor-icons.min.css

frontend-lite.min.css

swiper.min.css

post-394.css

frontend-lite.min.css

post-2.css

all.min.css

simple-line-icons.min.css

style.min.css

13c26f063155375741649da90dc43758.css

aa4cd108caefe67bed556707fc45a33f.css

post-468.css

post-538.css

general.min.css

widgets.css

style.min.css

css

jkiticon.css

fontawesome.min.css

solid.min.css

brands.min.css

script.min.js

jquery.min.js

jquery-migrate.min.js

search-filter-elementor.js

search-filter-build.min.js

chosen.jquery.min.js

js

widget-nav-menu.min.css

widget-icon-list.min.css

core.min.js

datepicker.min.js

imagesloaded.min.js

theme.min.js

drop-down-mobile-menu.min.js

magnific-popup.min.js

ow-lightbox.min.js

flickity.pkgd.min.js